Salon Website Marketing

The #1 Goal of Your Salon Website

What’s the #1 Goal of your Salon Website... the purpose of your website? I reckon many salon owners would not have a clue about this one! Take a look around at the salon websites online… check out your competitors. Is it to have the prettiest pictures, fancy Flash graphics showing the latest styles & fashions, how great and clean your Salon looks like... or just to to tell everyone how great your service and staff are! That’s RUBBISH! If you’re a salon business, the purpose of your salon website is to SELL something. Forget about anything else. Your website should have ONE main ...

Salon Profits from Search Engines

As marketers (all Salon Owners should be) and in making use of the internet to sell our products and services, we should have at least a little understanding of the importance of search engines. What good’s a website if you don’t have any web traffic? And that’s where search engines come into it. It’s amazing how many clients I talk to that don’t have a clue about it. They may have a website but when you ask them where they rank in the search engines, many don’t have a clue. Fact is… it’s NOT there fault! There’s a saying… “they operate up to ...

Is Your EGO Getting In The Way of Making You Rich!

I see this problem all too often… Just today, I get an email from a client who has taken up my offer of re-building her website into a Salon Success Website… a website that makes money! And it made me stop what I was doing and write this! She was really having a problem with the way her website looked after the makeover… in fact she tells me she would rather "have it looking more appropriate for a Salon!" Now... don't be offended by what I'm about to say. I value this client dearly but there is a very important lesson here and ...

Salon Email Marketing Strategies to Explode Your Salon Profits

Your Salon or Spa needs to understand the power of email marketing and what it can do for your Salon profits. A recent survey of Salon and Spa owners revealed that only a very small number of salons and spa are actually using salon email marketing strategies in their business. I call these "hidden" profits... very much the "diamonds in the backyard". Why? Let me explain. All too often Salon and Spa owners spend all their efforts and money in marketing strategies to attract a NEW client. They rarely spend the time or money "mining" in their own backyard! You see, more profits ...

Increase Salon Website Traffic – Part 1

I was doing some research this week on how to get more traffic to your Salon Website. One of the biggest mistakes I've found that Salon Owners make is that they go and create their website and then just hope that people find it. You can easily compare it to your Salon or Day Spa shop front. What do you do, day in and day out, to get people to come into your salon or spa? It's likely that you do some advertising, newspaper or yellow pages, maybe even flyers. You would get some "walk-in" traffic, you would get some repeat clients ...

Salon Marketing With Google Adwords

I see many salon and spa owners trying to make money using Google Adwords "Pay Per Click" (PPC) campaigns to drive traffic to their salon websites. Put simply, you pay Google when a web visitor clicks on your campaign Ad that results in them "landing" on your website. Not all of them are succeeding. Many are paying more money for the clicks than sales being made when they visit your salon website. Many are failing because they’re trying to do it by themselves without the proper level of knowledge or understanding how the Google Adwords system works. Now you don’t have to ...

Facebook for Salons – Using The Power Of Facebook in Your Salon Marketing

Have you heard the saying "Timing is everything". And in your Salon business, the difference between massive success and failure can be put down to timing. Here's what I mean... how successful do you think you'd be promoting a summer hair or beauty package in Autumn, just before a cold and stormy winter. You'd probably not have much success! And it's no different when you use the internet to market your services... Timing is everything. Now here's my definition of "Marketing". It's educating your customers about the benefits your product gives them and then convincing them to buy it from only you. So how do ...

Research & Planning

It’s Pretty… and Useless?

Here’s the first of my Salon Website Critiques. There will be more coming soon! Is...

Web 2.0 Salon Websites Unleashed

I first started to hear about Web 2.0 a couple of years or so ago. Didn’t understand...

10 Quick Tips for Salon Website Success

Here’s my “Top 10 Quick Tips for Salon Website Success”! 1. Have...

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Online Business Tools

Salon Marketing With Google Adwords

I see many salon and spa owners trying to make money using Google Adwords “Pay...

Facebook – Sshhh, Keep it a Secret!

Social Marketing Lesson number 2. The other day I told you about Twitter… am...

What’s All This Fuss About Twitter?

Today I decided to work out how to use this thing called Twitter. There are a number...

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Online Business Marketing

Facebook for Salons – Using The Power Of Facebook in Your Salon Marketing

Have you heard the saying “Timing is everything”. And in your Salon business, the difference between massive success and failure can be put down to timing. Here’s what I mean… how successful do you think you’d be promoting a summer hair or beauty package in Autumn, just before a cold and stormy winter. You’d probably... [Read more of this review]

Salon Website Traffic – Get More Traffic To Your Salon Website

Here’s a short video that shows you how you can get MORE traffic to your salon website. Yesterdays post “A Salon Website That Works” created a fair amount of questions from Salon Owners wanting to know exactly what they have to do to improve traffic to their own salon websites. One of the best strategies is to improve your rankings... [Read more of this review]

A Salon Website That Works

I love it when a Salon Owner finally gets it! That their Salon Website should do a whole lot more than just look good… that it should actually be getting them MORE Clients and making them MORE Money. And there’s never been a better example of this than Nicole Larsen of Beauty Necessities Laser and Beauty Salon in Doncaster, Melbourne Victoria.... [Read more of this review]

Day Spa Blogging Ranks Number 1 In Google

With the sort of results that this Day Spa in Perth has achieved with blogging you’d be mad not to check out how your day spa or salon could benefit in the same way. This Day Spa has only been blogging for a short time… just 2 months. It’s a great salon marketing strategy, and if you’re serious about your business succeeding... [Read more of this review]

Salon Internet Marketing – Adding Content

Number 1 on your salon internet marketing strategy is to continue to deliver great website content that educates and informs your clients and prospects of the services you provide in your Salon or Spa. And I’m often asked the best way to do this. It’s also a great idea to deliver this content in a way that you benefit from search engine... [Read more of this review]

Blogging For Salons – An Essential Tool

It’s been a little while since my last post. So let me tell you what I’ve been up to and why that’s important to you. I’ve setup a number of Blogs.. and the reason I’ve been doing that is that it’s fast becoming the most effective way to build an online presence… Blogging for Salons and Spa’s can prove... [Read more of this review]

Salon Copywriting – Persuasive Words That Sell

Do you know the SECRET to creating an Ad, Flyer, or Promotion that will quickly get you new clients and massive sales? It’s using “Persuasive Words That Sell”! And mastering this art in your Salon or Spa business is going to boost your profits and let you live your life on your own terms. It’s copywriting for your Salon or Spa. Can... [Read more of this review]

Backend Sales – Hidden Salon Profits

Why is it that some Salons and Day Spas have massive success and continue to grow their business while others are left languishing behind? And this is despite the current economic conditions! Some Salons and Day Spas that I work with are still growing at a massive pace… so don’t go blaming the Recession for your lack of business success! So... [Read more of this review]

Salon Marketing Mothers Day Promotion

Without doubt, one of the best online salon marketing opportunities for your salon or day spa is Mothers Day. Having ther ability to quickly and easily contact your client or prospect list is the key. And if you have the right salon email marketing campaign setup you can profit massively from this once a year event. I’ve just got off the phone... [Read more of this review]

Salon Website Critique – Get Your Website Reviewed, for FREE

If you are looking for a sure-fire way to improve your salon or day spa website performance, then this may be the most important post you’ve ever read… As an online marketer and business consultant to the Salon and Day Spa industry, I get to see many salon websites. The feedback I get from salon and day spa owners in regards to their websites... [Read more of this review]

Salon Marketing: You Want The Traffic… Here’s How!

I spent a bit of time this week checking out quite a few salon websites. I see many salon marketing strategies all designed to get more traffic to their salon or spa websites. And it got me thinking about that famous Jack Nicholson, Tom Cruise exchange in the movie “A Few Good Men” and how it relates to what I was looking at with salon websites. You... [Read more of this review]

Should You Put Prices on Your Salon Website?

That’s a good question… go and take a look at a few salon beauty websites or hair salon websites. I’ll guarantee that the majority of them have their prices displayed on them. So if everyone else is doing it, then so should you… right? IMHO, not exactly. I’m not a fan of putting prices on your website! Let me explain… The... [Read more of this review]

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