Salon Email Marketing Strategies to Explode Your Salon Profits

Your Salon or Spa needs to understand the power of email marketing and what it can do for your Salon profits. A recent survey of Salon and Spa owners revealed that only a very small number of salons and spa are actually using salon email marketing strategies in their business.
I call these “hidden” profits… very [...]

Salon Website Content? Try This Super Strategy

Stuck for content on your Salon blog part of your website. Well… try this for a great salon website strategy -  “Your Customer of The Day”
Now, before I get into that strategy let’s just go back a little and touch on something I’ve talked about before.
What’s the main purpose of communicating with your clients? To [...]

It’s Pretty… and Useless?

Here’s the first of my Salon Website Critiques. There will be more coming soon!
Is your Salon website making these mistakes? In this salon website critique I’m going to show you a “live” example of what some salon owners get wrong.
I picked this website at random by doing a Google search for “beauty salon Brisbane”. It [...]

Salon Blogging 101

I’ve written about “blogging” before. In my recent article “Why You Need To Start Blogging For Increased Salon Profits” I detailed some of the reasons why you should start your Salon Blog sooner rather than later.
Fact is though… many of you just don’t get it! Maybe you think it’s too difficult. Or maybe you’re just [...]

Web 2.0 Salon Websites Unleashed

I first started to hear about Web 2.0 a couple of years or so ago. Didn’t understand it, what it meant or how to apply it. I didn’t really pay too much notice to it.
Not so long ago I started to use Wordpress to build websites. And, the main reason for it was that another [...]

Facebook – Sshhh, Keep it a Secret!

Social Marketing Lesson number 2. The other day I told you about Twitter… am getting great feedback from those of you who have started to learn a bit about social marketing and how to apply it to your Salon business.
Now I want to talk about Facebook. To many of you it’s probably something that you [...]

Why You Need To Start Blogging for Increased Salon Profits

I’m often asked by my Salon clients who take up the Salon Success Website opportunity “what is blogging and why would it benefit my salon business”. So instead of thinking up something brand new to write about in my blog here I went and asked Google.
I just love Google… has all the answers… well, to [...]