Salon Marketing With Google Adwords

I see many salon and spa owners trying to make money using Google Adwords “Pay Per Click” (PPC) campaigns to drive traffic to their salon websites. Put simply, you pay Google when a web visitor clicks on your campaign Ad that results in them “landing” on your website.
Not all of them are succeeding. Many are [...]

Increase Salon Website Traffic – Part 1

I was doing some research this week on how to get more traffic to your Salon Website. One of the biggest mistakes I’ve found that Salon Owners make is that they go and create their website and then just hope that people find it.
You can easily compare it to your Salon or Day Spa shop [...]

Salon Email Marketing Strategies to Explode Your Salon Profits

Your Salon or Spa needs to understand the power of email marketing and what it can do for your Salon profits. A recent survey of Salon and Spa owners revealed that only a very small number of salons and spa are actually using salon email marketing strategies in their business.
I call these “hidden” profits… very [...]

Is Your EGO Getting In The Way of Making You Rich!

I see this problem all too often… Just today, I get an email from a client who has taken up my offer of re-building her website into a Salon Success Website… a website that makes money!
And it made me stop what I was doing and write this!
She was really having a problem with the way [...]

Salon Profits from Search Engines

As marketers (all Salon Owners should be) and in making use of the internet to sell our products and services, we should have at least a little understanding of the importance of search engines.
What good’s a website if you don’t have any web traffic? And that’s where search engines come into it.
It’s amazing how many [...]

The #1 Goal of Your Salon Website

What’s the #1 Goal of your Salon Website… the purpose of your website?
I reckon many salon owners would not have a clue about this one! Take a look around at the salon websites online… check out your competitors. Is it to have the prettiest pictures, fancy Flash graphics showing the latest styles & fashions, how [...]