Salon Marketing Website » Online Business Marketing

Google Maps Are The New Yellow Pages

David Glendinning — Fri, 17 Dec 2010 05:11:42 +0000

Does your Salon or Day Spa have a Google Map listing? If NOT, then you are missing out on one of the biggest GIANT shifts in technology being used today.

Here’s what I mean.

Your clients and prospective clients are now using SMART technology to find you. They are using Google or their mobile telephone to search within their local area for your service.

The Yellow Pages are now being replaced by online technology such as Google as the number 1 source for finding your business.

In my opinion, I believe that the Yellow Pages is DEAD as a source for new business.

For me, I’d rather make use the internet or my mobile phone rather than search around for a big yellow book .

I just tried it on my iphone. I’ve got this FREE iphone “app” (Google Search), I typed in “hair salon” and then pressed search.

Up came a few hair salons in my local area. It’s really smart. This “app” automatically picks up my current location and only returns the results within that area.

Same thing if I want a restaurant. Just type in “restaurant” and local results are shown.

This is where it gets really interesting. Have you done a search on Google lately?

Google has just changed how it searches and the search results it returns. And it’s going to effect YOUR business whether you like it or not!

I just typed in the same keyword “hair salon” without any geographic location eg. “hair salon brisbane“. The results it returned were hair salons in my local area. So Google is now returning LOCAL search results.

Are you starting to understand the power of this?

But here’s the catch!

For your business to appear, you must have setup a Google listing. And this is something that only 3% of businesses have done. Do the math… 97% of businesses have NOT setup their
Google local business listing.

Now consider this?

When doing a search, 34% of people today are using the listings on Google Maps to find a local business. And this number is growing daily! They could be using the internet or their smartphone. And they’re looking for YOUR business!

Is your Salon or Day Spa business able to be FOUND using Google Maps?

There’s a very strong possibility that the answer is NO!

Here’s where I can help you…

Setting up a Google listing can be tricky. It does require that you know what you’re doing. For your listing to appear in search results successfully requires that you do it the right way. Google has certain requirements and options that need to be completed for your listing to appear in the top results.

That’s what I can do. And I’m about to launch a new product to SOLVE this problem for Salon and Day Spa owners.

This new product is going to allow your business to take advantage of this new SMART technology, so you can be found in local search results using either the internet or a mobile telephone.

I’ve got to write a sales page, setup buying links, thankyou pages… a whole pile of stuff.

And it’s likely going to cost $497.

But here’s what I can do right now. If you want to jump on this today, it’s only going to cost $347. That’s a saving of $150.

I’ll only do this for the first 5… after that I’m going to say NO. You’ll have to wait until I set the sales page up right

Click here to jump on this special offer right now and SAVE $150.

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Are You Putting Up With Crappy Results?

David Glendinning — Thu, 04 Nov 2010 03:25:20 +0000

Let me ask you. If you paid a few thousand dollars for a service would you accept that it didn’t work?

I know I wouldn’t… and I bet you wouldn’t either, not intentionally anyway.

Especially when you spend the money with the purpose of it producing results… such as bringing in new clients and making you money.

But this is exactly what Salon owners are doing when they pay to create the ordinary, looks like everybody else’s, salon website.

They’re paying for crappy results!

And I see this every day.

Here’s my most recent example. A salon owner contacted me the other day… she asked me not to mention her name due to the embarrassment of what she discovered during our conversation. Let’s just say she operates a beauty salon in New South Wales.

Anyway… she asked me to look over her website, point out some things that she could be doing better… because guess what, she had not gained $1 from this website that had been created for her, 6 months before.

First up, I checked if her website appeared in the search engines – NO it didn’t.

Second, I asked her whether she had gained any clients from her website – NO it hadn’t.

It was right there I stopped, I didn’t have to go any further… and I asked her… “How much did this website cost?”. The answer… $4,000.

I then asked if she was happy about that. Her response… She wasn’t sure!

I was expecting her to be really annoyed, maybe respond by saying “NO, I’m not happy with the results!” And maybe something along the lines of “I wasted my money”, or “I’m going to grab the designer around the neck, shake ‘em up a little, beat ‘em around the ears and get my money back”

But no… her response… “I’m not sure”.

Her response got me thinking. Have Salon Owners been conditioned to think that a website is a “have to have” sort of thing that’s going to cost a few dollars for the purpose of just hanging around in the background, a thing that’s not meant to do all that much.

I’m thinking… are Salon owners completely nuts… you spend that amount of money should you not expect a return on your investment… quickly? How come they don’t understand what a salon website should be doing for them…

attracting new prospects
convert these prospects into paying clients
get these clients coming back to your salon more often
and do it all on “auto-pilot” without you having to spend much time on it

Not much to it really… but to achieve all that your salon website has to be easily found in a search engine… and be the first choice for a visitor who is searching for the service your salon provides.

And when they visit your website, are the visitors “doing” what you want them to do.

Anyway, back to the Salon Owner who contacted me.

There were quite a few things that had been done completely wrong. And it was clear why she had not received any return on her $4000 investment.

She did tell me that she had contacted the person who created the website. This person stated to her that it would take at least 6 months before her website would appear in the search engines.

That statement was a complete load of bollocks!

When done right, a salon website can have a good ranking and presence in the search engines within 1 to 4 weeks.

And that search engine presence will result in new visitors to your website.

Now, to a lot of salon owners out there, that may sound like it’s too hard for you to think about… you’re a busy business owner that leaves website stuff to a website designer.

But that can prove to be a costly mistake! Spend $4,000 and not get $1 back… after 6 months… just like the embarrassed Salon Owner I’ve been talking about.

Here’s what’s possible. Spend some money now on a salon website that works, and recoup 2 to 3 times the investment within 12 months.

It’s possible.

Which would you rather be? The embarrassed salon owner who pays $4,000 for no results, or the smarter salon owner who spends money to make much, much more.

I know which one I’d rather be.

Click on the link below if you’d rather be the smarter salon owner. Make sure you do it before your competition does.

Smart Salon Owners Click HereRelated Posts:

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Can Your Salon Profit From The Internet Without A Salon Website?

David Glendinning — Thu, 21 Oct 2010 03:09:03 +0000

This is an interesting question. Come to think of it, it’s actually 2 questions…

Can a Salon profit from using the Internet?
Do you need a Salon website to profit from the Internet?

The fact is, there are many Salons out there that haven’t got a website. And I’m sure they’ve spent some time thinking about whether they really need one.

Let’s first look at the benefits of having a Salon website…

it’s a communication tool that delivers the benefits of your salon services.
your website appears in the search engines for a variety of keywords eg. “beauty salon”, “hair stylist”
once you get in the search engines you attract visitor traffic to your website as they search using the keywords
and once you get them to your website you can build a prospect list by capturing their name and email address
you can then market to these prospects to convince them to come into your Salon
And when they come into your Salon, you profit

But what about if you don’t have a Salon website? What can you do on the internet to be able to profit. Here’s my top 3 recommendations…

1. You could setup a Google business listing. List your business within your geographic area which results in your listing appearing in the Google search results. This is FREE to do.

This may result in prospects who search on the internet for your services, telephoning your Salon and maybe making an appointment.

2. You could create a Salon Facebook Fan page . If you spend some time to do this yourself then you could do it at no cost.

You then attract clients and prospects to your Facebook Page, provide regular updates and offers which may get them telephoning your Salon to make an appointment.

3. You could email your list of clients. You could do this using your Salon Sofwtare system or set it up within your own personal email software. You could email special offers which could then get your clients telephoning your Salon. Email Marketing for Salons can prove to
be a very profitable activity.

This is just a few of the activities you could do without the need for a Salon website.

So what’s the best option?

To me, it’s combining all the options above, based around a great functioning website that acts as an effective lead generator for new and existing clients.

But here’s the catch. Your Salon website will only be effective if it functions as a communication and marketing tool… a tool that delivers the benefits of your Salon services to your prospects and clients and automatically follows up prospects to get them into your Salon.

There are many parts to an effective salon website. And if you haven’t downloaded my FREE guide “The Ultimate Salon Website Guide – 5 Strategies To Get MORE Traffic, MORE Clients and MORE Sales From Your Salon Website”, then you should go and do it now.

Many Salon Owners balk at the idea of a website because of the cost. Personally, I think that idea is based on bad judgement, bad advice and is just a load of rubbish.

Let me explain…

Let’s say you do have an effective website that consistently gets you 5 new clients per month. Let’s then say that each of those clients spend $50 each visit (i’ve kept that low for this example), and attend your salon 8 times per year.

That’s 5 x 50 x 8 = $2,000 over the next 12 months.

Then the next month comes and the same thing happens. You gain another $2,000 over the following 12 months.

So for the next 12 months you gain 60 new clients that will spend $24,000 in your Salon in a 12 month period.

All from an effective website. That you pay for once that continues to put money in your bank account.

How much would you pay for that?

I certainly wouldn’t be too concerned over a few thousand dollars. BUT, and this is a big BUT… be sure that the website system you purchase has been proven to work. My Salon Success Website System has proven to be a profitable lead generation system for each Salon Owner that has invested in it.

Many Salon Owners make their website creation decision based on price. This is a costly mistake… because to fix it will cost you again!Related Posts:

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Facebook for Salons – Using The Power Of Facebook in Your Salon Marketing

David Glendinning — Sun, 06 Dec 2009 02:52:55 +0000

Have you heard the saying “Timing is everything”. And in your Salon business, the difference between massive success and failure can be put down to timing.

Here’s what I mean… how successful do you think you’d be promoting a summer hair or beauty package in Autumn, just before a cold and stormy winter.

You’d probably not have much success!

And it’s no different when you use the internet to market your services… Timing is everything.

Now here’s my definition of “Marketing”. It’s educating your customers about the benefits your product gives them and then convincing them to buy it from only you.

So how do you educate? Well… you’ve got to first start communicating with them. Through any media that you can possibly use and afford.

And that’s where Facebook for Salons comes in. Never has the timing been so perfect to start communicating with your clients using this most powerful tool.

And Facebook is now far too big to ignore. You might think it’s for kids, but let me give you a few facts;

Facebook has just reached 350 million active users
50% of these active users log on to Facebook in any given day
The fastest growing demographic of new Facebook users are those 35 years old and older… no longer is it something just the kids do
The average user has 130 friends on the site. So, your clients and prospects have a wide circle of influence.
More than 8 billion minutes are spent on Facebook each day (worldwide)
There are more than 45 million status updates each day
More than 10 million users become fans of Pages each day

And I can just about guarantee that some of these Facebook users are already YOUR clients. And, many more are your potential prospects.

It has become the fastest growing social media network the world has ever known. And don’t think your Salon clients aren’t using Facebook on a regular basis.

Consider this. Over the past week a number of Salons took the opportunity to set up a Salon Facebook Page. That’s a page specifically for business and it gives you a way to communicate instantly with your Fan (client) base.

One Salon (a hair salon) now has over 65 Fans. Another Beauty Salon has over 25 Fans, another has over 40 Fans. And their Fan base is growing rapidly using some of the strategies that have been suggested to them.

They now have a fast and effective way to share information about their Salon products, services and the latest news with their Fan base. They’re building a relationship with their clients… a relationship that could result in more Salon profits.

The timing is right and it’s an effective way to communcate with your clients.

If you want to learn more about using Facebook for your Salon then click on this link – Facebook For Salons.
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Salon Website Traffic – Get More Traffic To Your Salon Website

David Glendinning — Thu, 05 Nov 2009 03:53:53 +0000

Here’s a short video that shows you how you can get MORE traffic to your salon website.

Yesterdays post “A Salon Website That Works” created a fair amount of questions from Salon Owners wanting to know exactly what they have to do to improve traffic to their own salon websites.

One of the best strategies is to improve your rankings in the search engines. Get on the first page of Google, you’ll get more traffic! It’s a simple strategy, but one that Salon Owners don’t quite understand… and many get it horribly wrong!

So here’s a short video that shows you exactly how it was done for Nicole Larsen of Beauty Necessities Laser and Beauty Salon in Doncaster, Victoria. As I mentioned in yesterday’s post, Nicole took up the offer for a Salon Success Website solution and the results so far have been outstanding.

Just press the PLAY button to discover a simple strategy to improve your search engine rankings and get MORE traffic to your Salon website.

Feel free to leave your comments below.
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A Salon Website That Works

David Glendinning — Wed, 04 Nov 2009 02:10:03 +0000

I love it when a Salon Owner finally gets it! That their Salon Website should do a whole lot more than just look good… that it should actually be getting them MORE Clients and making them MORE Money.

And there’s never been a better example of this than Nicole Larsen of Beauty Necessities Laser and Beauty Salon in Doncaster, Melbourne Victoria. Nicole recently took advantage of a special offer I made to create her a Salon Success Website. And now she’s realized the awesome power that an automated online marketing system can do for her Salon business.

Here’s just some of the results she’s achieved within the past few weeks;

listed on the 1st page of Google for her main keyword search term
listed on the 1st page of Google for many of her Beauty Salon services keyword search terms
over 40 opt-ins to her online client list from just 1 email to her client list
a fast growing Facebook Fan Page with clients joining up each and every day
a “set-and-forget” automated email follow up system that is bringing new and previous clients back into the Salon

She’s got more than just a website! She’s now got a powerful automated online marketing system that is dominating the search engines, getting more website traffic, bringing in new clients and follows up her prospects to convert them to paying clients.

And it’s working for her 24 hours per day, 7 days a week… public holidays included!

And this is just the start. Nicole’s website is less than 2 months old and already it’s making money for her business. By building an online list of prospects and clients she has the ability to continue to market her products and services to them through the use of cheap, effective email marketing. And she’s also extended this to Facebook. By building a Fan base to her Facebook Business Page she can now communicate regularly to her Fans. She can now promote her Salon, her services and keep her Fans up to date with what’s happening in her Salon. Facebook is a powerful media, one which I’ll be talking more about very soon in future articles.

Imagine this… you arrive at your Salon at the beginning of the week. You check out the appointment book and see that it’s going to be a very quiet week… not many bookings at all. You start to stress a little, you’ve got bills to pay, staff wages, rent… where’s the money going to come from this week?

What’s your solution? Can you quickly put together a great offer and email it out to your online client list and get them to take ACTION? Can it get your phone to ring with clients wanting to book in to take up the special offer… and put money into your cash register so that you can pay the bills this week?

Nicole’s one Salon Owner that finally worked it out… how to get the Internet and her Salon Website working for her. She’s now joined that very small group of Salon Owners who understands HOW to use the Internet to effectively grow her business. And Nicole now has the power to immediately contact her online list and bring in business… leaving her competition for dead.

This is what a Salon Success Website could do for you. Create a website and an online marketing system that gets results… sometimes instantly… when you need to!

Is this system Nicole now has in place something you want for your Salon? If you’re ready to take the same ACTION Nicole did then check out this great offer. Just click on the following link to read more

Click Here – A Salon Success Website Solution Special Offer

You’ll read how you can take advantage of a great special offer to create your OWN automated online marketing system. But you do need to be quick about it because it’s limited to just a few and it’s only available for the next 6 days…
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Day Spa Blogging Ranks Number 1 In Google

David Glendinning — Fri, 31 Jul 2009 03:36:45 +0000

With the sort of results that this Day Spa in Perth has achieved with blogging you’d be mad not to check out how your day spa or salon could benefit in the same way.

This Day Spa has only been blogging for a short time… just 2 months. It’s a great salon marketing strategy, and if you’re serious about your business succeeding online then you should watch the video below.

So what’s been the result so far. Well, the short video below shows you the search engine rankings that have been achieved for various keywords related to the services offered by this Day Spa.

And this Day Spa in Perth is starting to dominate the search engines with many number 1 rankings for these keywords. Get great search engine rankings and you’ll end up with MORE FREE traffic, MORE Clients and MORE Sales.

The fact is, if you want more traffic to your day spa or salon website then you need great search engine rankings… if you don’t have that then you’re going to have to pay for it with Pay Per Click programs like Google Adwords.

To get these results, you need a great blogging strategy. Many businesses try and fail… so you need the right strategy from the very beginning. If you want more information on what blogging strategies you need for your business then go to my Contact Form and send me an email.

Watch the video now… and give me your feedback by leaving your comments below.

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Salon Internet Marketing – Adding Content

David Glendinning — Mon, 20 Jul 2009 03:59:03 +0000

Number 1 on your salon internet marketing strategy is to continue to deliver great website content that educates and informs your clients and prospects of the services you provide in your Salon or Spa.

And I’m often asked the best way to do this. It’s also a great idea to deliver this content in a way that you benefit from search engine rankings.

Here’s what usually happens. You spend a small fortune on getting a website built and then you just leave it hoping it’s going to get more clients coming into your door.

Well, to some that does happen. If you get it built right the first time then with a bit of luck you start to get a whole pile of traffic from the search engines.

And if it’s a Salon Success Website Solution, you’ll likely have great Google rankings for all the keywords that relate to the services you provide.

But there’s a need to continue to add good quality content that engages your readers, builds your credibility and get’s your clients and prospects to keep coming back to your website.

So what do I recommend for adding content? Well… the best salon internet marketing strategy that I haver seen is commonly referred to as “Blogging”. In fact, I’ve written a FREE guide “Blogging For Salons” that you can download right now. Just locate the download link from within the following article…

Blogging For Salons

Here’s why I recommend Blogging.

it’s quick and easy for you to login to your Blog Admin panel and add the content… so there’s no need for a web designer.
when you base your content on keywords associated with your marketplace, you will gain search engine rankings for that keyword.
it catalogues your posts (your articles) and then archives them for easy access.
you can quickly inform your clients about things that are happening within your Salon or Spa. eg. have a new facial product, hair colouring system, or even a special offer… then put it up on your Blog.
have a client of the week… Blog about it and include some photos.
you can easily incorporate a Blog into your existing website.

All in all, it’s a great Salon internet marketing strategy. One that will keep your website fresh and updated.

Make sure you grab a copy of the FREE “Blogging For Salons” guide from the link above.

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Blogging For Salons – An Essential Tool

David Glendinning — Wed, 24 Jun 2009 14:36:05 +0000

It’s been a little while since my last post. So let me tell you what I’ve been up to and why that’s important to you.

I’ve setup a number of Blogs.. and the reason I’ve been doing that is that it’s fast becoming the most effective way to build an online presence… Blogging for Salons and Spa’s can prove profitable for you – if you’re truly serious about wanting online success in your Salon or Spa.

In fact I’ve just written a FREE 16 page report that explains how YOU can PROFIT from blogging. And inside this report I provide an actual case study on how a Salon just like yours is using blogging to improve their online presence.

You can download it now…

http://www.SalonSuccessWebsite.com/bloggingforsalons.pdf

One thing you MUST be clear about: Blogging is not a choice anymore. If you want traffic, attention, great search engine rankings and PROFITS then you simply MUST have a Blog.

Here’s some actual facts on blogging (source BlogWorldExpo.com)

Over 120 thousand blogs are created every day .
There are over 1.4 million new blog posts every day .
22 of the 100 most popular websites in the world are blogs .
51% of blog readers shop online .
Blog readers average 23 hours online each week.

So YES… Blogs are a big deal!

And experts in search engine optimization (SEO) agree:

You simply must have an ongoing stream of valuable content to attract the most free traffic available in your niche through the search engines. There’s no better platform for publishing and organizing that content than a well-built blog.

You also need to consider the “social factor” of Blogs.

Blogs offer the ability to get instant feedback and followers. People expect to be able to interact with websites now.

And where do they talk? They get their advice from bloggers, social communities, and review sites where they can post questions about products and ask who has the best deals.

Blogger reviews of products and services impact heavily on their followers.

It won’t be long when almost every website will have a blog attached to it or will run entirely on blogging software. The benefits of blogs are just too many to pass up.

No matter what kind of service you provide, you need a blog to back it up, promote it, and attract more customers.

Imagine this… Your prospects might be considering YOU and a competitor. The one with the professional blog who actually “talks” to prospects and informs them with great tips, insights, tricks of the trade, or other sought after information will WIN more customers than those who just have a stagnant, outdated website!

So what are the SMART Salons and Spas doing… they are using Blogs to promote their services and products to their clients and prospects.

Check it out in the FREE Report that you can download NOW…

http://www.SalonSuccessWebsite.com/bloggingforsalons.pdf

And if you’re quick, take advantage of the special FREE offer and the end of the report. If you’re serious about building your ONLINE presence and PROFITS then you will.Related Posts:

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Salon Copywriting – Persuasive Words That Sell

David Glendinning — Tue, 02 Jun 2009 03:44:30 +0000

Do you know the SECRET to creating an Ad, Flyer, or Promotion that will quickly get you new clients and massive sales?

It’s using “Persuasive Words That Sell”! And mastering this art in your Salon or Spa business is going to boost your profits and let you live your life on your own terms.

It’s copywriting for your Salon or Spa.

Can you imagine the power of creating an ad marketing campaign in your Salon or Spa… whenever you want… that INSTANTLY results in a flood of new clients to your business.

I know from personal experience that discovering the “art of persuasion” is possibly the most PROFITABLE skill you can ever have.

Let me give you a great example of the power of persuasion.

I remember when I was a child when I wanted an ice cream there were certain things I could do that would almost guarantee I got the ice cream of my choice.

I soon learnt crying did me no good.

Nor did tantrums.

Nor did pleading my case.

So I got smart. I discovered through trial and error what worked and what didn’t. You see, even at an early age, you, me, everyone, we all learnt how to persuade.

As adults, many of us lose this skill. We let others make the choices for us. We put other people’s needs and wants ahead of our own.

That is actually a mistake!

And, as Salon or Spa business owners, re-discovering this “art of persuasion” is where the profits are. The GOOD news is, you can learn the “art of persuasion” and it’s easier than you think.

One guy I’ve known for years who is a master at persuasion is copywriting genius and my good friend, Pete Godfrey. Pete is one of Australia’s leading copywriters and master sales strategists.

For some reason, Pete’s giving away, FREE of charge, a powerful new report called: “The Ultimate Copywriting & Marketing Secret”. PLUS, there are 3 other other BONUS reports that he’s also giving away. He could easily charge a few hundred dollars for this stuff.

I’ve just gone and grabbed my copy and it’s a great read. You’ll discover the one critical thing you can do right now to become a master at persuasion.

I must tell you this first… You are going to need to give him your name and email address to get the report. Who cares! This report contains some powerful, dynamic stuff that you can apply quickly to your own marketing promotions.

I’d grab this before your competition does!

Go there now : “The Ultimate Copywriting & Marketing Secret” and read every word of this life changing report. I’ve got my copy; now it’s time to get yours.

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