Salon Marketing With Google Adwords

I see many salon and spa owners trying to make money using Google Adwords “Pay Per Click” (PPC) campaigns to drive traffic to their salon websites. Put simply, you pay Google when a web visitor clicks on your campaign Ad that results in them “landing” on your website.
Not all of them are succeeding. Many are [...]

Facebook – Sshhh, Keep it a Secret!

Social Marketing Lesson number 2. The other day I told you about Twitter… am getting great feedback from those of you who have started to learn a bit about social marketing and how to apply it to your Salon business.
Now I want to talk about Facebook. To many of you it’s probably something that you [...]

What’s All This Fuss About Twitter?

Today I decided to work out how to use this thing called Twitter. There are a number of marketers that I follow through receiving their emails or meeting up with them at various times, and I’ve been noticing that they all have been jumping on this thing called Twitter.
And I’ve been thinking how this Twitter [...]

Salon Profits from Search Engines

As marketers (all Salon Owners should be) and in making use of the internet to sell our products and services, we should have at least a little understanding of the importance of search engines.
What good’s a website if you don’t have any web traffic? And that’s where search engines come into it.
It’s amazing how many [...]