Salon Marketing Website » Online Business Tools

Salon Google Places: 5 Gold Star Rating

David Glendinning — Fri, 09 Sep 2011 01:06:35 +0000

I’ve spoken about Google Places before… and those Salon/Spa owners who devour my stuff (and there are many) have grabbed hold of this tool to skyrocket their Google position to attract more clients.

This tool works. Ignore this at your peril. More and more of your prospective clients are looking on the internet for your service. Don’t let your competition beat you to it.

Today I want to talk about the 5 Star Gold rating that you can achieve with Google Places.

Here’s the benefit: Your listing stands out above all the other listings… attracting MORE clients.

Take a look at the image below… you can click on it to make it larger (then press “esc” on your keyboard to return to normal view).

Take a look at listings number 3 and 5.

See how the 5 Star Rating stands out from the other listings. I’ve just read an online case study that reports that theses listings get an INCREASED response from the minute the 5 Star Rating appears.

So it’s fair to say that these listings out perform the other listings. Yes, #1 ranking is great, but a 5 Star listing improves response.

So how can you achieve a 5 star rating?

It’s easy in principle… you just need 5 Google reviews from clients who have visited your business.

I say in principle because a client needs to know what they’re doing when creating the review.

They need to find your listing, log into their Google Account (if they have one) write out a review then publish it.

It’s not so simple if you don’t know what you’re doing.

BUT, getting a written review is well worth it for the business owner.

And I have a strategy and the instructions to do that… a way to make it easier for your clients to actually write a review.

To get this strategy you’ll need to contact me. Just leave a comment below and then I’ll email you back a copy of the strategy.

You could have a 5 Star Ranking in no time.

But remember… you want to do this before your competition does. Go do it now… just add a comment below.Related Posts:

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Salon Marketing With Google Adwords

David Glendinning — Thu, 12 Mar 2009 02:11:00 +0000

I see many salon and spa owners trying to make money using Google Adwords “Pay Per Click” (PPC) campaigns to drive traffic to their salon websites. Put simply, you pay Google when a web visitor clicks on your campaign Ad that results in them “landing” on your website.

Not all of them are succeeding. Many are paying more money for the clicks than sales being made when they visit your salon website. Many are failing because they’re trying to do it by themselves without the proper level of knowledge or understanding how the Google Adwords system works.

Now you don’t have to do this all by yourself!

Today I want to tell you about a FREE tool that you can download right now that will massively help you in your salon marketing with Google Adwords.

How does this Google Adwords tool work? It automatically seeks out high quality sites than run Google Adwords, on the exact topics that you’re looking for. It then tells you the traffic that these sites get and gives you a list that you then enter into your google adwords campaign to be able to start advertising on those targeted sites for a fraction of what the search network costs.

Those of you who do salon marketing with Google Adwords may know that you can run your ad campaigns either on the “search” network or the “content” network. Understanding how both these networks function can considerable reduce your “costs per click” (CPCs).

This is not a black hat tool. It simply automates what would take you hours and hours and hours – if you could do it at all. Simply input your keywords into the software, and get dozens, if not hundreds, of targeted sites that will help you make money faster.

Best of all… you can get it now for FREE! It’s called “Adwords Digger”

Now, there are other products and software that claim to be able to do this… and, some might actually be able to do it… for a price. That’s right, all of “Adwords Digger” competitors expect you to pay for their product when you can get this tool for FREE.

What? You want me to repeat that last part? I said FREE. And I do mean free. 100% absolutely, completely free. No purchase required. No mail-in rebates. (Am I obsessing about this point? Perhaps. Buy that’s because it’s FREE!!) And not free*, either. No fine-print asterisk that taketh away. It’s not a demo, or a free trial. When you go to Adwords Digger and download it, you get the complete full version.

Download it NOW by clicking here.

Adwords Digger is one of a suite of tools from the PPCKahuna membership program that they have decided to make public. It only takes about 10 minutes to download, and you’ll get lower CPCs and a higher conversion rate on your salon marketing Adwords campaigns.

What else could you want? Oh, you want to know how it works? Fine. Once you select your keywords, and select how many results to check, Adwords Digger then gets the results, visits each site, and checks the site’s traffic stats. When that step is complete, it ranks the sites for you, and you just select the URLs that you want to use and save it as a text file. Copy and paste that text file into your Adwords placement targeting list and voila! your salon marketing Adwords campaign will start running on those targeted sites.

And have I mentioned that it’s free (I may have, at some point.) So really, what do you have to lose?

I’m going to be talking a lot more about PPC programs in future articles. Stay tuned.
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Facebook – Sshhh, Keep it a Secret!

David Glendinning — Sat, 03 Jan 2009 01:56:24 +0000

Social Marketing Lesson number 2. The other day I told you about Twitter… am getting great feedback from those of you who have started to learn a bit about social marketing and how to apply it to your Salon business.

Now I want to talk about Facebook. To many of you it’s probably something that you know your kids waste away their time with… actually… so do plenty of adults! But hey! If you want to learn how to use it then go join up and start having fun with it building a network with your friends and family.

And believe me… as a Salon owner you won’t be wasting your time.

I’ve spent the last few days building my Facebook friends list. And many of those friends are very successful business marketers who have learnt how to use Facebook to make plenty of money.

And seeing how they use Facebook is opening up my eyes to it’s true business potential!

Here’s a fact… there are over 250,000 new Facebook registrations EVERY DAY! If you’re in business, it’s time to take this thing seriously and learn how it’s being used to DO business.

Now here’s something that not many understand, nor is it explained so simply… The Golden Rule of doing business online. Here it is:

Making money online consists of 2 critical factors…

Traffic (visitors, eyeballs, clicks etc)
Conversions – action that the Traffic takes. For example, sign up to a mailing list, download a file, join a group, post a comment, order a product.

So where there’s traffic, there’s potential to make money online. Understand that and you’ll start to see the benefits of social marketing tools such as Facebook.

As Salon Owners, you also understand that business is created through relationship and reputation building. Build a great relationship with your clients and your business will grow. However, it is also important to increase the number of clients you serve. The value of relationships and having people talk about your business is huge.

That’s where Facebook comes in. It helps you in the relationship building process. Facebook is a place to make friends and have clients find you. It’s a place you can use to let your clients know what’s going on in your Salon. Facebook does require a different sort of marketing than the “old school” techniques. It’s a “social” place, a place for you to connect and be natural. It’s not a place to continually promote your stuff, spamming group discussions, messaging everyone daily, etc

So what should you do now?

You should join up with Facebook and see how it works. It’s not difficult to get started and learning how to use it. Build up your friend list, let your clients know that you’re now on Facebook. Check out groups that have been created that relate to Salons (you can easily Search). Create your own Salon group, get your Facebook friends to join the group and then start talking to them.

If you want, go and join my Facebook Page and join as a Fan. That way you’ll get notified by Facebook of any updates to the page.

And one other thing… you don’t need to have your own Salon Website to get Facebook working for your business!

Here’s a great resource that I took advantage of when I wanted to fast track my understanding of Facebook. Facebook Payday shows you the step-by-step help you need to use Facebook and how to use it to make money in your business. It comes with some great tools so go and check it out by clicking here.

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What’s All This Fuss About Twitter?

David Glendinning — Tue, 30 Dec 2008 04:29:58 +0000

Today I decided to work out how to use this thing called Twitter. There are a number of marketers that I follow through receiving their emails or meeting up with them at various times, and I’ve been noticing that they all have been jumping on this thing called Twitter.

And I’ve been thinking how this Twitter thing can help out in business and how for it not to be a major distraction.

And up to now I’ve been ignoring it!

But just the other day I got this email from Mike Filsaime… he’s a very successful Internet Marketer… someone I’ve been following for some time. You can read what he had to say here

http://www.mikefilsaime.com/blog4/?p=280

After reading that, I’m even more convinced that Twitter is going to be an essential tool for business.

So here’s what I did after reading that…

I went and joined up to twitter at http://twitter.com
I went and found some Twitter people to follow (you can follow me at http://twitter.com/dglendinning)
I downloaded the Twhirl application to my computer desktop
I then went into my Facebook (join my Facebook friends list by clicking here) and set it up to feed in my Twitter posts (if you have Facebook, just enter Twitter into the search bar and load the Twitter app)
I then installed the WordPress plugin “Twitter Tools” into this website so that my Twitter feed shows up in the sidebar under “Last 7 Twitter Posts”
Then I made my first Tweet (that’s a Twitter post)
Then I patted myself on the back for such a major accomplishment!

Did it take me long to work out how to do all that… maybe 2 hours!

Now… as a Salon Owner… what has this got to do with you!

Well, if your business is on the Internet it has a lot to do with you. It’s a very advanced method in communicating with your clients… without having to send an email, an SMS or hoping they find your website.

I did a quick search on Facebook for groups associated with Salons. There I found a Salon… just like yours… that had over 1,000 Facebook members. Imagine if you could talk to them at any time of the day right from your desktop.

What a “Tweet” that would be!

That’s what Social Marketing Web 2.0 style is all about. And if you had a Salon Success Website solution you could easily integrate that into your website.

Go and get Twitter… and at the very least follow me through Twitter.

http://twitter.com/dglendinning
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Salon Profits from Search Engines

David Glendinning — Thu, 11 Dec 2008 05:56:37 +0000

As marketers (all Salon Owners should be) and in making use of the internet to sell our products and services, we should have at least a little understanding of the importance of search engines.

What good’s a website if you don’t have any web traffic? And that’s where search engines come into it.

It’s amazing how many clients I talk to that don’t have a clue about it. They may have a website but when you ask them where they rank in the search engines, many don’t have a clue.

Fact is… it’s NOT there fault! There’s a saying… “they operate up to their level of competence… or incompetence.” The get this website built, some by fancy web designers others by a friend or relative and they don’t consider search engines at all. They probably figure just having a website is enough.

And that was me! In a past business I had, I created a website, had it re-built 3 or 4 times… and eventually it ended up in a search engine. It was page 10 or 12 for my search term… but it was in a search engine.

Then I read something about linking from other websites… so I joined up with a link website and went and got a 100 or so free inbound reciprocal links. The effect was outstanding… within a month or so my site had got onto the first page… in fact it was ranked between 1 to 4, depending on the search engine.

And the result… tons more traffic to my site! And more $$$ in my cash register.

And this result was gained from inbound links and some on page optimization for search engines. It wasn’t difficult, wasn’t rocket science… but it is a science… one that anybody who has a website could achieve themselves.

OK… so you get a lot of traffic to a website… what next?

Well… the strategy of any website based on Direct Response Website design… is to get the visitor to take the action you want them to take. In the case of my business, I wanted them to fill in a quote form. And that’s exactly what many of them did.

Sometimes 20 a day… sometimes more.

And that simple looking website ended up bringing in over 20% of my sales revenue (which was hundreds of thousands of dollars). And it was from a market that I would not have ordinarily had access to. Many of them were international visitors to Perth, Western Australia who were looking for a car to rent… using the internet.

It didn’t matter how big my business was… it didn’t matter that I was just a Perth local and not a national company. So I could compete against the big guys with just an effective traffic generating website that had high rankings in the search engines.

Now if you haven’t gathered already, here’s my point.

Great rankings in the search engines is like gold to your business. It can generate huge sales. And as a website owner, or planning to be one… you need to understand a little about this.
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