Salon Promotions – 6 Essential Elements For More Sales

Salon Promotions The ability to Write Effective, Sales-Generating Emails is one strategy that will put money into your bank account.

Writing an effective, response-generating email ad, whether it’s a small, six-line ad or a full-length “solo” ad, is not as hard as it seems. It really needs to follow six simple steps:

  1. Create an attention-grabbing headline
  2. State a problem (and present a solution)
  3. Increase desire with ego-driven benefits
  4. Use power words (like the word “FREE”)
  5. Call for some kind of action
  6. And reinforce a sense of urgency and/or scarcity.

Let’s take a look at these steps in a little more detail. Here’s an example of an ezine ad…

7 magical beauty tips that are guaranteed to turn back the clock and have your friends asking if you’ve had a facelift”
Get Your FREE Copy NOW!

1. The Headline


For starters, this ad has a headline that sucks you in to the ad and makes you want to read more. I mean, let’s face it: who wouldn’t start questioning if their makeup style is right for their age if they read that headline?

The headline entices you with a powerful question and makes you curious. In fact, an attention-grabbing headline is proven to result in as much as a 1,700% boost in response rate!

2. Problem/Solution

That secret is “7 magical beauty tips” — but the trick is to create the “magic” around the beauty tips solving the problem of looking old

The body of the ad then gets straight to the point and tells you what the benefit is right away. But it then pushes “hot buttons” by stating a benefit and the effect it will have…

“guaranteed to turn back the clock and have your friends asking if you’ve had a facelift”

3. Benefits

“Guaranteed to turn back the clock”. The problem is solved – look years younger – but only if the prospect takes your solution… And it may not be enough. So, the trick, here, is to increase desire by conveying more benefits of your offer.

4. Power Words


Words that help increase interest, curiosity and desire are those that help to paint vivid pictures in the mind, and offer some kind of direct incentive or reward to the reader.
For example, some words are proven to “pull” more, such as:

“discount,” “guarantee” and “free.”

But obviously, no incentive can be more direct than one with the word “FREE” in it!

While we offer a free BEAUTY TIP course, you may offer a free report, a free ebook or a free ezine, then use it in your email ad for your autoresponder.

Here’s how you could do it:

Ladies, grab your FREE report: “How To Apply Your Makeup so that YOU Look Years Younger” guaranteed to have your friends asking if you’ve had a facelift!

5. Call-to-Action

Don’t wait, go now:

Don’t hold back. Tell them exactly what to do. It’s the most vital step to follow!

This can be as simple as telling the reader to visit your website right now or to email an autoresponder address or even call a telephone number.

6. Sense of Urgency and/or Scarcity

Finally, try to create scarcity with your ad or add a sense of urgency. Make the offer time-sensitive or quantity-bound. The more you do, the more responses you will get!

Urgency is Where It’s At!

Let’s say you’ve purchased space for a solo ad in an ezine and wanted to expand the above ad. The easiest way to do this would be to add more benefits and a few testimonials.

But another effective way is to also add scarcity into your ad in order to give the reader several reasons to respond NOW! For example, you might add the following note to the ad…

Please note: this special price is only available for the readers of [ezine] until [future date]. After that date, however, we will be raising it to the ordinary price and may never repeat this offer again! So, please act today.

Of course, this will only work if you’re honestly raising prices. But you may be offering, say, the extra bonuses for a limited time, or perhaps there are only 17 of your products left.

A final addition to your solo ad should definitely be a “P.S.” at the end. A “P.S.” is usually the second most read part of your letter (after the headline, of course).

Use one (or more) to not only highlight the main benefits or even a guarantee, but also to remind readers of a deadline or to reinforce the urgency — maybe with an added bonus.

Follow these six simple steps and you’ll be able to create a powerful promotion… One that will generate sales every time!

Want to get your hands on a whole series of successful email promotions? These promotions have brought in tens of thousands of dollars of sales for Salon Owners. Use them as a guide to create your own profit pulling promotions. It comes as a bonus in my Salon Email Marketing system.