Salon Websites: #1 Goal to Guarantee Online Success

Welcome to Part 1 of my new 10 part course “Salon Success Strategies To Profit From the Internet”.

Salon Website Google RankThis course is about you making more money in your Salon business.

If you’ve been reading my articles at www.SalonSuccessWebsite.com you’ll know that I  understand how to use the internet to increase your business profits. I’ve also created salon websites for many  clients that rank on the first page of Google, in fact, many of them rank #1 for a variety of search terms. And these websites “work” by getting more client prospects and converting them to new clients… and it does this on auto-pilot.

So i’m passionate about creating salon websites that make you more money. And I’m going to be talking about ways to bring more money into your bank account. If for some reason you have a problem with that, maybe you don’t believe it, maybe you think you know more than me… then stop reading this now, you’d only be wasting your time.

This course is for those salon owners who want to be the Number 1 salon in their online marketplace… at the top of the search engines, continually attracting more clients and selling more than their competition.

So let’s get on with it. This first strategy gets right to the point. What’s the #1 Goal of your Salon Website to guarantee your online success.

And it’s one that many salons get wrong.

But firstly, let me give you my definition of online success. It’s simply this… creating an internet based system, using your Salon website, that gets you more salon clients, and more SALES.

Many Salon owners are way off the mark when it comes to understanding the purpose of their  website. You just have to look around at the salon websites online… check out your competitors.

You’ll see websites with pretty pictures, fancy Flash graphics showing the latest styles & fashions, how great and clean their Salon looks… or they just tell everyone how great their service and staff are!

These are “ego” based websites, making their owners feel good with the way it looks, maybe even impressing their friends and family… but they don’t achieve the #1 strategy of a salon website.

And when other salon owners start thinking how they should setup their website they base it on what they see their competition doing, and want their website to look prettier than their competitors.

Don’t get me wrong. Your website should look great and reflect the standard of your salon business. But let me tell you… if that’s all you FOCUS on then you’re going to end up with rubbish… and it’s going to prove a very costly mistake!

Here’s why.

If you’re a salon business, the purpose of your salon website is to SELL something. Forget about anything else. Your website should have ONE main focus. That is, when a visitor comes to your website you should have ONE intended course of action that you want them to follow… that leads the prospect down the path of becoming your client!

So, when someone comes to your website, it should be clearly obvious what ONE action you want them to take.

Put simply, get them to make a choice and get them to do it NOW! Not later. Fact is, the visitor may only ever come to your website once… never to return again. So you want them to take whatever ACTION you want the first time.

That’s the style of website marketing I promote… it’s the type of marketing that will make you RICH! And it’s called Emotional Direct Response Marketing!

So how you do you achieve that?

Well, when a visitor comes to your salon website you want them to be presented with ONE choice. To do this, you have two options:

Option 1: Buy YOUR  product or service (you may be selling a special package or gift voucher)
Option 2: Leave their name and email address for future follow up. That is, at any time in the future you can email them a promotion or information.

If your strategy is option 1, then the best way to achieve that is to use a strong selling sales letter as the main text on your website page. You don’t want a lot of links taking them away from your website, you don’t want them to have to press “continue” to view the rest of your sales piece. The MAIN focus of your website is the sales letter.

Now don’t go thinking your business is different… The answer is clear. For your website to be an effective selling machine you must learn how to write words to sell your product or service. You’ll learn more about that in Lesson 7 of this email course “Salon copywriting: How to write profit pulling Sales messages”.

What about option 2?

If you’re selling a $2,000 product, or even a selection of different services (the typical Salon) to a cold audience of web visitors then that’s going to be hard to achieve. They’re not going to make up their mind straight away after looking at your website the very first time.

So what should you do?

Here’s the strategy that works… and the strategy that will make you rich. Think about this. If you can “convince” them to provide you with their name and email address then you have their permission to contact them anytime you like.

These are not past clients… these are prospects who may become future clients. And you continue to build your online list of prospects, those who have provided you with their contact details. Over time this list grows and you continue to contact them with special offers and other information.

It’s what is referred to as “building a relationship” with them through regular contact. And eventually a certain percentage will become clients, buying your products and services.

So how do you convince them to provide you with their personal information?

You offer them an ethical BRIBE… This BRIBE could be in the form of a free gift valued at around $25, a free report that provides valuable information, or even a free online course delivered by email.

It’s not as hard as you may think. But you do need to understand a few important principles when you set this process up.

And you follow them up through effective salon email marketing. You may not sell them today, but you may have a strong chance of selling to them in the future. Having a qualified (interested in your product or service) targeted opt-in email list is as good as money in the bank!

So when you are building your website you have to choose what your primary goal is. If you’re selling a product under $50 with a proven high conversion rate then option 1 may be for you. But for the typical Salon business, option 2 may prove more effective.

That’s the basis of a Direct Response Salon Website… a website that has a clear identifiable course of action for your visitor… and one that is designed to SELL.

Want to see and actual example of how you can do this successfully. Check out this short video. Press the play button to begin.