Social Networking For Salons using Facebook

Salon Social MediaJust recently I created a Facebook Page creation service for Salon Owners as a way to introduce them to the benefits of Social Networking.

Now Facebook is the fastest growing Social Network on the planet with more than 300 million active users. And for business it’s a great tool to be able to instantly connect with your clients and prospects.

You can read more about that at Facebook For Salons

Put simply, Social Networking can be described as

any website where you can connect with other people and/or add your own content in the form of articles, videos, comments and other forms of media.

The big thing about social networking is “connecting with other people”. The internet is growing at a rapid rate as is the way people are “connecting and sharing” information.

Social networking can be a fantastic source of traffic and for generating a community around your site. There are literally 100’s of social media networking sites on the Internet generating huge amounts of activity, links and traffic. Some of the most popular are Facebook, MySpace, Twitter, LinkedIn, Digg, Friendster, Flickr, Youtube, Squidoo, Classmate, Ning, Bebo and many more.

Social Networking is a very large topic, so I would just like to write about one technique that is working for Salons and that’s Facebook.

Consider this. Only a short time ago, let’s say 2 years ago, it was enough to be able to put up a simple website that briefly explained the services you performed in your Salon. With a bit of luck your website appeared in a search engine based on a keyword such as “beauty salon melbourne”.

People may have visited your website and maybe even telephoned your Salon to book in for a particular service.

That was great… you had a productive website that was gaining you a bit of business.

Fast forward to the internet of today.

Your simple website (that has not changed at all over the past 4 years) has vanished from the search engines. You no longer have a ranking based on any keyword and your website gets little or no visitors. You no longer get any business from your online presence and there are now many completitve websites appearing in your market place.

Your once productive website is now a dud!

The fact is, times have changed. The search engines now use different criteria to rank websites and potential website visitors are now being presented with many new and exciting ways to connect with business websites.

Put yourself for a minute in your potential clients shoes. If a competitor of yours is using the latest social media networks (such as Facebook) to continually communicate with your potential client, presenting offers and other relevant information, who do you think this client will choose to do business with?

That’s easy to answer… they will choose your competitor. And that’s because they are connecting with your potential client… they are building a relationship that will result in the prospect parting with their dollars into your competitors bank account.

Should you just ignore this?

Well, you could. But if you’re thinking of just doing the same old, same old and expecting better results then that’s just being plain stupid.

The results won’t change… and hope is not a strategy.

So here’s what you could be doing. To make this easy, let’s not consider your existing “dud” website at the moment. That’s another lesson for another day.

Salon Facebook PagesLet’s go back to Facebook. It’s my opinion that every Salon should be creating a Salon Facebook Fan Page.

Facebook Fan pages were created for authors, businesses, politicians and celebrities to build a community around whatever they are promoting. It’s different to an individual Facebook profile (you may have one already) which can only have a limited number of “friends” and there is no way to send email to all of your friends at any one time.

Once you have created a page on Facebook, people can then become your “fan”. You don’t have to manually accept people as a fan (they are automatically accepted) and they can’t see your individual profile. On a page you can then easily add relevant comments, pictures and video about your Salon. You can have a discussion board and add any of the thousands of Facebook applications to your page.

One of most powerful features of Facebook pages for marketers is that you can send email updates to all of your fans. Since they have joined your page as a “fan” you can expect that the messages they receive in Facebook have a higher chance of being read than emails sent to their regular address. Also there is no chance of messages going to a “junk mail” inbox, your messages are assured of 100 per cent deliverability.

Right now you might be thinking that you’re prospects and clients won’t use or like Facebook. Well… consider this;

  • Right now Facebook has more than 300 million active users
  • 50% of these active users log on to Facebook in any given day
  • The fastest growing demographic of new Facebook users are those 35 years old and older… no longer is it something just the kids do
  • The average user has 130 friends on the site. So, your clients and prospects have a wide circle of influence.
  • More than 8 billion minutes are spent on Facebook each day (worldwide)
  • There are more than 45 million status updates each day
  • More than 10 million users become fans of Pages each day

So I can just about guarantee that some of these Facebook users are already YOUR clients.

And, many more are your potential prospects.

For your Salon business, Facebook is now too big to ignore!

Unlike a traditional website, Facebook pages require little maintenance. And they are easy to update. In fact, if done correctly, you can encourage your clients to add content, even get some of your staff to manage your page for you.

Want to see some actual examples of Facebook Fan Pages that have been setup by some of my clients.

Here’s some links (they will open up in a new browser window):

Elements Face And Body

Beauty Necessities Laser and Beauty Salon

Contours Face And Body Clinic

As it becomes more difficult to compete in search listings and delivering your messages through email, creating a Facebook page is an easy and effective way to connect to your community. And the Salons above are using Facebook to build an online community that is easily contacted with the latest news, offers and promotions.

Here’s another benefit of your own Salon Facebook Page. You can easily connect your Salon website with your Facebook page. Website updates can be instantly “streamed” into your Facebook page and instantly communicated to your Fan base in Facebook.

It’s the latest way to communicate effectively using Web 2.0 based websites. I must state though that your website has to be built to incorporate Web 2.0 features such as blogging and rss feeds. If you want to know more about that then please contact me here.

Go and check Facebook For Salons. You can have your own Salon Facebook page up and running in no time at all. It’s a great way to benefit from the social networking tools available to you