Salon Website Traffic – Get More Visitors To Your Salon and Spa Website

Salon Website Traffic SecretsWelcome to the Salon Success Search Engine Optimization Secrets mini-course.

If you have a Salon or Spa website, or you are planning to create one, understanding how the search engines can drive traffic to your website is going to be essential to your online success.

I’m not talking about spending money getting traffic to your website using PPC (pay per click) methods such as Google Adwords. I’m talking about FREE “organic” traffic gained from GREAT search engine placement.

How does your website rank in the search engines now? Are you ranked higher than all of your competition? Do you get massive traffic from the search engines?

Spending the next few minutes going through this mini-course will drastically improve your understanding of search engines PLUS give you some strategies you can implement immediately on your salon or spa website to improve your rankings.

So lets get started!

Lesson # 1: A Brief Introduction To Search Engines

I realize that some of you may not exactly be all that familiar with the strategies of search engine optimization.

I’m going to make sure you understand exactly what it is today so that you can build on that foundation.

Search Engine Optimization is the act of manipulating your website to increase the value of your site to the search engines and improve your ranking in the search engine based on your particular keywords.

An industry short phrase for search engine optimization is SEO.

Put simply… identify keywords that are relevant to your salon or spa business and then optimizing your website so that it appears in the search engines when web users use those keywords in their search query.

For example… let’s say that you are a Day Spa in a suburb called Surry Hills which is in the city of Sydney, Australia .  Does your website currently appear in the search engines for the keywords “day spa surry hills” or even “day spa sydney”.

There are literally thousands of changes that can be made but they all fall under the banner of SEO. Optimization can have affects on your listings with many search engines through a single change on your web page.

It is important to understand that there are both “on page” and “off page” techniques and strategies to improve your search engine rankings.

“On Page” techniques relate to elements of your web page design, such as title tags, meta tags, bolding of keywords, keyword hyper links and many others. When the search engines “crawls” you web page it indexes (or ranks) that page based on the keyword relevance of that page.

“Off page” techniques (or External SEO) include such things as gaining links from other relevant websites to your website based on your specific relevant keywords. The effect is, that website traffic is “funnelled” back to your website from these external websites.

Fact is, it may be very easy to get ranked higher than your competitors. Get it right and the result will be more FREE traffic to your website.

Lesson # 2: The Major Search Engine Players

Which are the three biggest search engines you need to focus on.

Here they are:

1)  Google – This is the biggest one and will provide the majority of your traffic.  We all know about the big G.

2)  Yahoo! – This search engine is second in the running and can still provide solid, steady traffic.

3)  MSN – This search engine is last in the top three but can provide tons of traffic if you optimize properly.

Those are the search engines that you are going to want to put your main focus on. There are hundreds (even thousands) of other ones but almost all of them will produce zero in the way of traffic.

So what can you do to optimize your website for the Big 3 listed above? Are the strategies the same for each one or is there something you should do for one and not the other?

The answer to that one is pretty simple. The strategies are mostly the same. If you rank well in Google, you will start to rank pretty well in the other 2. I’ve had some of my pages rank number 1 for certain keywords in Yahoo and around number 20 in Google.

Learning how to capitalize on search engine optimization as a major way of generating traffic to your website. It is easily learnt and you can start with a few basic optimization strategies.

Lesson # 3: “On Page” Optimization Strategies

In this lesson I’m going to go over some “on page” optimization strategies that will improve your search engine rankings. These are strategies to do with the design and content of your website.

As a salon or spa owner, I don’t expect you to be too technical in your ability to alter your web pages yourself. Many of you will leave that up to a web page designer. What’s important though is that you have an understanding of some of the factors that will effect your search engine rankings.

What we have gone over in the previous lessons is what search engine optimization is, and also the major search engines that you need to focus on. Google, Yahoo and MSN each treat certain “on page” elements a little differently so it’s great to have a little understanding of what actually happens.

The lesson today is going to discusss HTML tags. These are the tags that are included in your web page design.

Let’s get started…

The <Title> tag is the most important part of the page. It is the tag that visitors see in search results, and it should contain your targeted keywords. The title tag can make your page rank or make it disappear from search results.

Let’s say your business is Laser Skin Therapy, located in Emerald, Queensland. Your <Title> tag should say “Laser Skin Therapy, Emerald, Queensland” followed by your salon name. Take a look at the image below. This is what appears in the Title bar of your web browser.

Salon Website Traffic Strategies

The important thing is… keywords first, then your salon name.

The next important tags are your Heading tags. You would use these tags throughout your content on the specific page of your website.

Your <h1> tag is very important. As with the web page title, you should include your targeted keywords in this tag. For example “Day Spa Perth”. Only use this tag once per page on your website.

Your <h2> tag is next in importance. You should put keyword variations in this tag. It’s okay to be more natural here. For example “Exclusive Hair Styling services located in Perth”

Your <h3> is less important, but still very useful. Promote keyword variations or subheadings using the H3 tag. You can relax a bit with this one and mention keywords only once in a while.

There are quite a few more technical elements related to tags on your web page that will influence your search engine rankings, but the examples above are a great place to start.

Lesson # 4: The Worst Mistakes You Can Make With SEO.

Here’s some of the biggest mistakes you can make in regards to optimizing your website for search engines.

Let’s get started…

1. FLASH Websites

I see these all the time with salon and spa websites. These are the websites that are “artistic”, flashy pictures coming in and out of the screen, etc. Fact is they are useless for search engine optimization. The reason for that is they have no “visible” content for the search engine spiders to index.

These websites are usually more expensive to create and it’s going to cost you a lot more to get them ranked. The only way you can get them ranked (as they have no content) is by linking strategies ie. inbound links to your website from other websites based on keywords.

2. Title Tag Duplication

In the previous lesson we talked about the use of keywords in your <Title> tags. Many websites have been created with the same page <Title> for all their pages on their website. Make sure to vary the titles on each page.

Let’s say you have a Day Spa in Perth, Western Australia that has a specialty Microdermabrasion service. On the specific page you explain that service why would you want the Title tag to say “Day Spa”. A far better option is to have the Title tag say “Microdermabrasion Perth, Western Australia”.

That will then give you the advantage of gaining a search engine listing with that keyword term.

3. Not Using Keywords for Internal Linking and Navigation

When done correctly, this is a great strategy for improved search engine rankings. However, when you get it wrong it can severely damage your rankings. If you are linking to another page on your website, use a keyword. For your menu navigation, use as many effective keywords as you can.

4. Aggressive Search Engine Optimization Firms

I’ve heard many salon and spa clients tell me that they get approached by firms telling them that they can get number 1 search engine rankings. Sometimes it’s massively expensive. All they do is buy links for you, many times through the use of SPAM and other “black hat” techniques. The rewards may be great but it can have very high risk… your website could be thrown out of the search engines permanently.

Many years ago these “black hat” techniques were quite popular. It didn’t take long for the major search engines to realize what was happening and change the way they ranked websites. The result was that the search engines permanently de-listed the websites that were using these strategies.

5. Keyword Stuffing

Keyword stuffing involves putting a bunch of keywords on a page simply to get higher rankings. It’s pointless. Search engines can tell when you’re using too many keywords for natural content, and your visitors will find keyword-stuffed content to be difficult to read. It’s important to get the content and keyword density right.

That’s 5 big mistakes you can make. Check your website now… does it include any of the mistakes referred to above.

Remember… good search engine rankings results in MORE traffic, MORE clients and MORE profits for you.

Lesson # 5: “Off Page” or External SEO Strategies

In this lesson I’m going to be talking briefly about external website strategies that can also improve your search engine rankings and drive traffic to your website.

1. External Links

These are links in to your website. I’m not just talking about any links, because too many gained too quickly can hurt your search engine rankings.

I’m talking about highly targeted, natural relevant links, based on your keyword that point back to pages within your website.

An inbound link to your website is based on “anchor text”. That’s the text that contains your website link that is included on another website. The “anchor text” is your keyword, eg. “day spa perth”, not your salon or spa name.

This type of linking builds your search engine presence for that relevant keyword. One important point! The more relevant the website that contains your link, the better. An example… it is far better to have an inbound link from another website that relates to the services of your salon or spa that a website that does not relate.

So how do you get a targeted, natural relevant link? That’s easy… Go and make a comment on a Blog that relates to your salon or spa service. In fact, leave a glowing testimonial on that Blog related to what they are providing to you and include a link back to your website. You are far more likely to get that comment approved if you refer to the information that is being provided from that Blog.

2. Video marketing

You’ve all heard of YouTube… right? Here’s what you could do! Go and create a short instructional video, or even a walk around your salon or spa, using a simple handycam video camera. You then go and put that video up on YouTube and include relevant keywords in the description of the video, with a link back to your website.

It is highly likely that your video will now get a ranking in the search engines for that keyword and drive traffic to your website.

3. Forum Marketing

Go and participate in forums that are relevant to your service. Make sure that you include a “signature” tag in your forum posts that link back to your website. Again, make sure the link has a keyword anchor tag.

4. Article Marketing

Write an article based on what you do, make it keyword rich, relevant and be of interest to people, make it original content that has not been posted on your own website or blog and submit it to article directories. There are some great tactics that you can use to get the readers back to your website.

5. Social Media Marketing.

Take advantage of the latest marketing breakthrough on the internet. Websites like Squidoo, LinkedIn, HubPages, even Facebook provide some great strategies for increased traffic to your website and improved search engine placement.

Have you got Facebook page? You can easily create a Fan Page for your salon or spa and use it to communicate with your prospects and drive traffic to your website.

That’s 5 “Off Page” or External SEO strategies that you could start using immediately.

So that’s it… a short mini-course that’s helped you gain a better appreciation of how your salon or spa website can rank higher in the search engines.

Check out this short video on how actual Salons get it wrong… and how you can get it right

You know about all of the basics, some of the most used SEO methods and what to avoid so you don’t end up in the search engine “litter box”.

What you don’t have yet is a proven solution to getting more traffic from the search engines.

I want to refer you to a great resource that you can get right that will provide you with a proven SEO system to get MORE traffic, MORE clients and MORE profit from your website.

It’s going to help YOU  “Recession-Proof” your business and SMASH your competition.

It’s a brand new multimedia seminar called “External SEO Video Seminar for Salons and Spas” and it’s packed with over 110 minutes of search engine optimization tips you can use immediately.

Best of all, you don’t have to change ANYTHING on YOUR website to make this stuff work for you right NOW! You get to watch, at your leisure, how to create big time search engine results.

Go and check it out…

P.S.  Learn the secrets of the search engine pros in an easy to apply fashion by using this video set: Salon Website Traffic Tactics