Web 2.0 Salon Websites Unleashed

by David Glendinning · 0 comments

Web 2.0 for Salon WebsitesI first started to hear about Web 2.0 a couple of years or so ago. Didn’t understand it, what it meant or how to apply it. I didn’t really pay too much notice to it.

Not so long ago I started to use WordPress to build websites. And, the main reason for it was that another Internet Marketer mentioned that 98% of his websites were now being built using WordPress. He raved about it, so I got stuck into learning about it.

It was too long after that, that I started to realize what Web 2.0 was all about. My main area of interest was how Web 2.0 could be used to make websites far more profitable. And it fitted into the Salon Success Website solution.

Here’s a simple explanation of how Salon Web 2.0 is applied. It may not be the right definition, but it’s how it relates to you.

You’d agree that great communication and interaction with your salon clients results in more salon business and more profits. Of course you do! Well Web 2.0 is a way that you can use all the strategies of communication through websites, blogging, video, audio podcasting etc, and connect with your clients through social media such as Facebook, Myspace, Youtube, Twitter and many, many others.

It’s what you need to be able to apply to build a “social” network with your clients. The other benefits is that the search engines love and reward those websites that incorporate these tools into their online marketing.

Here’s an explanation of some of the Web 2.0 applications available.

1. Social Networking

Social networking sites are sites such as Facebook, Twitter, MySpace etc. With these sites, you create a profile and connect with friends, family and associates through their profiles.

You can promote your websites, promote your services or advertise your products. It’s all done in a social environment. Worried that your friends or business clients are not on these sites? Well, Facebook is growing at a rate of about 100,000 new users per day! And many of these are people that would be using your services.

These social networking sites give your products / services more exposure and help to get free traffic to your website. Keep in mind though that the primary focus on these sites is building relationships, business is second.

2. Podcasting

Podcasting is defined as an audio content, an MP3 delivered via an RSS feed presenting a downloadable streaming file. Most podcasts are downloadable and played through the Apple iPod player. These podcasts can be used for listeners to listen in to what your salon business offers, special promotions, beauty / hair tips, what sercices you provide.

3. Blogs

Weblogs, more affectionately known as blogs, are considered the next generation of websites. Blogs of Web 2.0 have the power to generate loads of traffic to their websites through the use of such things as keyword tags that relate to the content on the blog. For example if your blog was promoting beauty tips a keyword tag for the blog could be ‘anti-ageing’ or ‘skincare’. These keyword tags can get picked up social bookmarking sites such as Technorati, Digg and StumbleUpon. Social bookmarking sites work by ‘bookmarking’ the tags you provide in your blog.

So, if a person were to search for a blog that specifically features a lot on ‘skincare’, all they have to do is to search for it on Technorati or StumbleUpon to possibly find your blog. There are over 55 million blogs that are listed on Technorati alone.

As a Salon Owner, what should you be doing?

First up, I would make sure that your website is geared for Web 2.0. Second, I would be learning as much as you can about social marketing. You can read other social marketing articles on this website.

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