Salon Website Success Story

Another Salon Website Success Story

by David Glendinning · 17 comments

So you want to be the number one Salon or Spa in your area, yeah?

Want to be the best?

Want to be the most profitable?

Want to crush your competition? That one may sound a bit harsh, but truth be told, business can be tough and of course you want to do better than any of your competition.

And you also want to stop the struggle. You want to pay off any debt, pay your bills, pay your staff… and pay YOURSELF.

And when you pay yourself, you want to know that YOU, as the business owner, gets more money than anyone else.

We all go into business with that goal. But the reality is usually very different.

Today I want to tell you about Deborah, a Salon owner in NSW.

She decided to do something a little different.

It was about 2 years ago that Deborah first contacted me. She was a struggling Salon owner and at that time she couldn’t really afford to do anything about her situation.

Then about 3 months ago she contacted me again. She’d been able to scrimp a little money together and so we put it to good use.

She’d had a Salon website for about 5 years. When I asked her a few questions about it, it became very clear that it was a TYPICAL Salon website that just didn’t WORK.

She was unaware it wasn’t working until I explained what it SHOULD be doing for her business.

She thought it was just like any other Salon website that she had seen and so that should be good enough.

Little did she know!

So I re-built it. Her website was now one that attracted visitors to TAKE ACTION.

It’s what I refer to as a LEAD GENERATION website. That’s a website that encourages new clients to contact her Salon immediately they visit the website.

One other benefit of her website after I’d finished with it was that it appeared #1 in the search engines for a variety of keywords related to her services.

So it was now being FOUND by people who were looking for a Salon in her area.

Here’s how it works… you must first be FOUND, then you must ENCOURAGE the visitors to contact you.

So… what’s the results.

Take a look at this image:

This past week, 19 new clients have contacted her Salon. Each one of them has provided their name, email, home address and telephone number. This is an automated process. It requires no input or work by Deborah. It’s like an employee you never have to pay or worry that they turn up for work.

This is a TRUE lead… not just a website visitor.

They will either telephone the Salon, or Deborah will contact them.

Here’s what will happen with those 19 new leads.

  • At least 60% will visit the Salon – that’s 11 new clients.
  • Of those 11 new clients, 70% will return more than once – that’s 8 repeat clients.
  • On average those 8 clients will return 5 times in a year spending around $80 each time.
  • That’s $3,200 over a 12 month period. It’s actually more than that due to the other incentives Deborah is offering them to keep coming back.

Remember – that’s the results over 12 months from just 1 week of website leads!

Multiply that effect by 52 weeks. Even if you multiplied by just 40 weeks you’re looking at an increase in annual sales of around $128,000.

All from a Salon Website – that WORKS!

How much did she pay for this website. In Deborah’s case it was around $2000.

That’s a great return on investment! In fact, you could spend that much on a newspaper or magazine Ad and be lucky to get 1 to 3% of that.

Yet I see Salons & Spas struggling with their lousy websites each day… having absolutely no idea of what potential they are missing out on.

To me, and many of the Salon / Spa owners I work with, the internet offers the best return on investment that any other media.

That is, when you get it right.

Click here if you want this sort of Salon website

If you want to see her actual website, then leave a comment below and I’ll send you some more details.

You’d be surprised at the simplicity of it all.

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{ 17 comments… read them below or add one }

Sean February 29, 2012 at 12:44 pm

Hi David great results what is deborahs website would love to check it out .
Cheers

Sean

Reply

David Glendinning March 1, 2012 at 8:12 am

Hi Sean,

Thanks for the comment. Check your email inbox for details

All the best
David

Reply

Sharon March 1, 2012 at 2:07 pm

Hi David,

I would love to take a look at Deborah’s website I have just started my own mobile beauty salon business.

Reply

David Glendinning March 1, 2012 at 2:20 pm

Hi Sharon,

Check your email inbox for details of Deborah’s website.

All the best

David

Reply

jennnifer March 2, 2012 at 7:30 am

Wow great story would luv to check out her site !
thx jenn

Reply

David Glendinning March 2, 2012 at 7:40 am

Thanks for requesting the information Jennifer. Please check your email inbox

All the best
David

Reply

Deborah March 2, 2012 at 11:46 am

Thank you David you have given my business the boost it needed. With our forced relocation in December all our funds were completely depleted. The website looks great and is working a treat. Following what you recommended really did pay off. I would definitely recommend your work and looking forward to doing our next marketing media with you.

Thank you so much

Deborah

Reply

David Glendinning March 2, 2012 at 12:03 pm

Thanks Deborah, your comment is appreciated

All the best

David

Reply

Alsu Rachmatoellina March 2, 2012 at 9:02 pm

Hi David,

It is really very great story. I´ll like to take a look at web site of Deborah too.
I have my beauty center for 2 years.

Greeting from Belgium
Have a nice day
Alsu

Reply

David Glendinning March 2, 2012 at 9:11 pm

Hi Alsu. Thanks for your comment. Please check your email for Deborah’s website details.

All the best

David

Reply

Leonie Thuesen April 19, 2012 at 5:09 am

Hi David, I’d love to see Deborah’ website. I heard about you the other day from one of my account managers, Deborah’s story sounds too familiar. thanks leonie

Reply

David Glendinning April 20, 2012 at 9:24 am

Hi Leonie,

Thanks for your comment. I’ve emailed details to your email address.

All the best

David

Reply

Amy vandergiessen April 28, 2012 at 5:49 pm

Hi David , I would like to have a look at this website as we have our own but are unsure that it is working for us. Regards amy

Reply

Sarah July 5, 2012 at 4:55 pm

Hi David
Can you please give me the details of the website. I would like to have a look at the website.
Cheers Sarah

Reply

moty September 11, 2012 at 8:48 pm

I David, I would like to check out her website,
Thanks

Reply

Nancy Draper November 7, 2012 at 7:05 am

Would love to see this website and have a chat
Cheers Nancy

Reply

David Glendinning November 12, 2012 at 10:23 am

Hi Nancy,

Check your email inbox

Best Regards

David

Reply

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