Is Your Salon Business Lost On The Web?

Is Your Salon Lost On The Web?

by David Glendinning · 0 comments

Fact: 4 out of 5 Australians research products online.

Will they find your Salon or Spa business?

Love it or hate it, you need to stay on top of the expanding digital economy if you want a successful business.

I recently read an article that was discussing the role the internet in our daily lives.  You can read it here…

Google: the opportunities of the NBN

It had some really interesting statistics (though they are relevant to Australia, it’s likely to be the same in similar economies):

  • Of the nearly 2 million small businesses who make up a staggering 96% of all businesses, 39% do not have a website.
  • 4 out of 5 Australians research products online
  • 45% of Australian internet users publish their opinions about products, services and brands and a staggering 86% read other consumers opinions online.

As more people get online, users needs, behaviours and expectations evolve. This represents a huge missed opportunity for finding new customers for businesses who don’t participate in this expanding digital economy.

Salon and Spa businesses used to rely on the Yellow Pages and word of mouth to find new customers and to establish their reputation. Yet today’s word of mouth is transmitted as often through Facebook or Twitter, as it is over a cup of tea. Today’s users find businesses as often on Google Maps from a mobile telephone as from a street directory.

As a Salon or Spa owner, you need to pay attention to what your prospects and clients are doing. To be a successful business you need to participate in this changing digital age.

It can be confusing, it can be frustrating.

Go and check out the Salon Success LEAN Website Solution

To your Salon Success

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