Salon website journey

One Salon Owners Website Journey

by David Glendinning · 9 comments

Today I want to tell you about Deanne… a beauty salon owner who wanted to get her salon business online. I met her 10 days ago and at that time she had absolutely NO internet presence. You wouldn’t have been able to find her business anywhere online.

But first, I want to explain to you why you should have a business website for your Salon or Spa.

If you own a business today your customers EXPECT you to have a web site and even be contactable by email.

To enjoy all the benefits the internet has to offer, your salon website must be able to be FOUND and ATTRACT.

But here’s where most get it wrong. They don’t design it to FIT the way the internet media is being used by the billions of people who access it each day. People use the internet to research products and services, to FIND relevant information.

Many Salons & Spa businesses have websites. But one of the biggest problems I find is that they’re not designed for their customers. Usually they’re designed by the owner, for the owner… to satisfy their creative ego!

They don’t ATTRACT!

Usually the websites full of rubbish… stuff the business owner THINKS visitors to the website want to know. And a big part of it is designed to show “look how great I am, look at me, i’m fantastic”

Here’s an example… (salon name has been removed). I just went and checked out one hair salon’s website where the main element presented to the website visitor was their business vision…

“Exclusive, personalized one on one service. Offering the most professional personalized and fashion forward advice in (removed) At (removed) you’ll arrive feeling at home and part of a family and be guided by a team that’s highly educated to ensure you leave breathless.”

What’s that supposed to mean? And is it designed to get the website visitor so “enthralled” that they then pick up the telephone, dial the number and announce “just this morning I woke up wanting to find a hair salon that had this Vision… please book me in!”

I don’t think so!

Here’s some of what website visitors really want to know;

  • where are you
  • Are you open
  • What’s in it for me
  • Can I connect with you (phone, facebook)
  • Are people raving about you

Couple of big things there… where are you, whats in it for me!

I doubt that prospective clients will travel a great distance to try you out on their first visit… you must be convenient to where they are right now. Are you being FOUND in the right location?

Are you offering anything that gets the visitor’s attention! New clients would be attracted to you for many reasons… they may need a new look, want a hair repair job, have a formal event coming up and want to look great, need a colour etc. Are you ATTRACTING?

Having a website that fits what people are looking for is perhaps the cheapest, easiest way to grow your business. And it must be easy to find you in your particular area.

So right now… what are YOU doing wrong!

Ok, you might disagree with me for whatever reason. But understand… I’m talking from the view of your prospective client who right now is searching the internet looking for your particular service and is willing to pay you for your services.

So I don’t give two hoots if you disagree with me. You can be “RIGHT” if you want. I’ll continue to work with those who would rather make money based on what I have discovered really works for salons and spas on the internet.

Which brings me back to Deanne… a beauty salon owner who I met just 10 days ago who wanted to get her salon business online.

And today, just 10 days later… here’s what she has.

She now has a website for her business, that is now appearing in search engines, that may very soon be at the TOP, outranking all her competition for her particular geographic area.

She is being FOUND!

PLUS, she has a great big ATTENTION grabber for her website visitors that gives a STRONG reason for them to make contact with her business.

She is ATTRACTING!

It’s been kept simple (because business on the internet does not have to be complicated) and ALREADY she is getting results.

All within 10 days!

It doesn’t have to take months and months nor does it have to be expensive.

And here’s the best bit. If Deanne wants to “grow” her website she can do it herself. There’s no need to spend money with web-designers. She has total control over her adding or changing her website content.

If you’d like to check out her website then just leave a comment below and I’ll send you the details. You’re not getting this sort of information without a little effort on your part… go and leave a comment below :-)

And if you need a website for your business, or you’re starting to think that maybe your website is not quite hitting the mark, then do something about it and complete your details at the following link;

Click Here To Fix Up Your Business Presence Online

To Your Salon Success

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{ 8 comments… read them below or add one }

Deborah November 14, 2011 at 11:21 am

Always looking for good ideas to put in place. And this looks brilliant.

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David Glendinning November 14, 2011 at 12:57 pm

Thanks Deborah… check your email for more information

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Robert November 14, 2011 at 9:57 pm

Great Stuff David! Keep up the good work!!!

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David Glendinning November 15, 2011 at 7:32 am

Thanks Robert… The results are amazing when a business owner keeps it simple and successfully uses the internet to attract clients to their business.

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Juliet November 16, 2011 at 3:32 pm

I like the tips you give us David, kindly i would love to take a look

Reply

David Glendinning December 6, 2011 at 7:30 am

Hi Juliet, thanks for your comment. Please check your email inbox for further information

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Sharon March 27, 2012 at 5:28 pm

I love your tips and would love to implement them myself and take a look at the website and see how I could improve my own so that I could get more clients. Thanks Sharon

Reply

Yana October 7, 2012 at 4:29 am

Good Day,David.
Thank you for interesting and useful information.If it is possible,can I see Deannes website?

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