Salon promotions opn your website

Salon Promotions On Your Website

by David Glendinning · 7 comments

I’m always looking for the latest ideas on how to promote offers through your salon or spa website.

Keeping up to date helps you stay ahead. Visitors to your website want to see new information and if it’s different from everything else they see then you’ll likely get a better response.

So this latest idea for salon promotions I’ve created is a real beauty.

And the results that are being achieved supports what I’ve always said “your website should always be evolving – testing different ways to improve a response”

If you’re website hasn’t been updated or changed for some time then you’re just wasting the space your website is taking up.

Yeh I know… you’ve been busy doing the same old stuff, changing the website is something you’ve been meaning to do. And I understand that talking to your web person can be tough work beacuse you can’t quite get across to them what it is you’re trying to achieve.

Not to mention the cost of doing all that. Web people can be expensive!

But that’s not what has been happening with the clients I work with.

One change – 4 new clients in 2 days!

Let me explain: I created this new idea, implemented it on my clients website and within 2 days, 4 new clients responded to the offer.

There was no promotion at all… no emails out, no one got told about it.

But it got 4 new clients! Each wanting to spend $139 in her hair salon.

Do you want to know what I did?

OK, here’s the details…

I created a coupon and placed it on the website where it could be seen easily. I then asked the visitor to click on the coupon. They were taken to the special deal and then asked to buy it.

Check out the image opposite. (Actual size has been reduced.)

And visitors actually purchased the deal!

It’s only been up on the website for 2 days… what might the result be after 7 days?

The coupon has some pretty cool features.

  • You can put a time limit on it that automatically counts down. So visitors see the coupon is “time-limited”
  • You can also restrict the number of coupons. If you want just sell 17 of them. This is called “scarcity”, designed to improve response.
  • the coupon is easily customizable. You can change the colours, change the text.

It’s using your website as it should be used – a “live” promotional system that attracts visitors and then gets them to buy.

But so many salon and spa owners get this WRONG! Are you one of them?

Anyway, I could tell you more about this great tool, even show you the website where it’s in place.

But to do that, you’ll have to leave a comment below.

Do you want your website working like it should? Do you want your website to start bringing in new clients – more than it might be now?

Leave a comment below and I’ll send you some more details including the actual website so that you can take a look at it.

One more thing… if your sick of dealing with website designers who don’t understand your business, then I can help you. Click here to start similar salon promotions for your business.

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{ 7 comments… read them below or add one }

Felecie October 21, 2011 at 1:14 pm

I am interested in the coupon promotion idea for my website.

Reply

Vanny October 21, 2011 at 1:51 pm

Clients may simply wonder… “What is the catch? Is the cheaper amount the same as the original service given by the salon itself? If not, then we have a logical answer to the proposal.
Or, how come a salon could come up with a very cheap price, what are they sacrificing in the process?
I am, by the way, subscribing to some company publishing deals on the web. With every service sold, they (the web dealer) get a corresponding percentage as payment for their work.

Thanks a lot, Glen!

Reply

David Glendinning October 21, 2011 at 2:17 pm

Hi Glen,

Thanks for your comments. There’s no percentage paid to the publisher, all the proceeds go directly to the salon owner. This whole article is how to effectively promote on your own salon website.

And what makes you think it’s a cheap price? It’s a package deal that offers a service to the client. Make them an offer and they’ll buy. It’s not about discounting your services… it’s about creating a “value added” offer to your website visitor that encourages them to buy.

Does the offer say 20% off (or any other % amount)? No it doesn’t. It simply says that it’s valued at x, you can buy it for this much.

All the best

David

Reply

Linda October 21, 2011 at 3:14 pm

Looks like a good idea, if you get the client to purchase online you get their commitment. I’m going to give it a go! Much better than groupon. Really appreciate your ideas and tips.
Many thanks.

Reply

Alsu Rachmatoellina October 24, 2011 at 4:21 pm

Hi David,

It is very great idea! Before I used also promotion for our clients but it didn´t work very wel. Now I know which mistake I did.

Thanks

Alsu

Reply

Luisa Caruana November 9, 2011 at 2:03 pm

Sounds great,I would be interested in investigating into this further.
Thanks
Luisa

Reply

David Glendinning November 14, 2011 at 8:11 am

Thanks for your response Luisa. More details have been emailed to you.

Regards
David

Reply

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