Salon Website Marketing » blogging

Day Spa Blogging Ranks Number 1 In Google

David Glendinning — Fri, 31 Jul 2009 03:36:45 +0000

With the sort of results that this Day Spa in Perth has achieved with blogging you’d be mad not to check out how your day spa or salon could benefit in the same way.

This Day Spa has only been blogging for a short time… just 2 months. It’s a great salon marketing strategy, and if you’re serious about your business succeeding online then you should watch the video below.

So what’s been the result so far. Well, the short video below shows you the search engine rankings that have been achieved for various keywords related to the services offered by this Day Spa.

And this Day Spa in Perth is starting to dominate the search engines with many number 1 rankings for these keywords. Get great search engine rankings and you’ll end up with MORE FREE traffic, MORE Clients and MORE Sales.

The fact is, if you want more traffic to your day spa or salon website then you need great search engine rankings… if you don’t have that then you’re going to have to pay for it with Pay Per Click programs like Google Adwords.

To get these results, you need a great blogging strategy. Many businesses try and fail… so you need the right strategy from the very beginning. If you want more information on what blogging strategies you need for your business then go to my Contact Form and send me an email.

Watch the video now… and give me your feedback by leaving your comments below.

About The Author

David Glendinning specializes in Direct Response Website design and Business Coaching for the Salon and Day Spa industry. If you want a website that pulls in the clients and puts $$$ into YOUR cash register then visit Salon Success Website. For your FREE Report... The 7 Common and Costly Mistakes Salon Owners Make With Their Website, go to Salon Website Secrets

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Salon Internet Marketing – Adding Content

David Glendinning — Mon, 20 Jul 2009 03:59:03 +0000

Number 1 on your salon internet marketing strategy is to continue to deliver great website content that educates and informs your clients and prospects of the services you provide in your Salon or Spa.

And I’m often asked the best way to do this. It’s also a great idea to deliver this content in a way that you benefit from search engine rankings.

Here’s what usually happens. You spend a small fortune on getting a website built and then you just leave it hoping it’s going to get more clients coming into your door.

Well, to some that does happen. If you get it built right the first time then with a bit of luck you start to get a whole pile of traffic from the search engines.

And if it’s a Salon Success Website Solution, you’ll likely have great Google rankings for all the keywords that relate to the services you provide.

But there’s a need to continue to add good quality content that engages your readers, builds your credibility and get’s your clients and prospects to keep coming back to your website.

So what do I recommend for adding content? Well… the best salon internet marketing strategy that I haver seen is commonly referred to as “Blogging”. In fact, I’ve written a FREE guide “Blogging For Salons” that you can download right now. Just locate the download link from within the following article…

Blogging For Salons

Here’s why I recommend Blogging.

it’s quick and easy for you to login to your Blog Admin panel and add the content… so there’s no need for a web designer.
when you base your content on keywords associated with your marketplace, you will gain search engine rankings for that keyword.
it catalogues your posts (your articles) and then archives them for easy access.
you can quickly inform your clients about things that are happening within your Salon or Spa. eg. have a new facial product, hair colouring system, or even a special offer… then put it up on your Blog.
have a client of the week… Blog about it and include some photos.
you can easily incorporate a Blog into your existing website.

All in all, it’s a great Salon internet marketing strategy. One that will keep your website fresh and updated.

Make sure you grab a copy of the FREE “Blogging For Salons” guide from the link above.

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Blogging For Salons – An Essential Tool

David Glendinning — Wed, 24 Jun 2009 14:36:05 +0000

It’s been a little while since my last post. So let me tell you what I’ve been up to and why that’s important to you.

I’ve setup a number of Blogs.. and the reason I’ve been doing that is that it’s fast becoming the most effective way to build an online presence… Blogging for Salons and Spa’s can prove profitable for you – if you’re truly serious about wanting online success in your Salon or Spa.

In fact I’ve just written a FREE 16 page report that explains how YOU can PROFIT from blogging. And inside this report I provide an actual case study on how a Salon just like yours is using blogging to improve their online presence.

You can download it now…

http://www.SalonSuccessWebsite.com/bloggingforsalons.pdf

One thing you MUST be clear about: Blogging is not a choice anymore. If you want traffic, attention, great search engine rankings and PROFITS then you simply MUST have a Blog.

Here’s some actual facts on blogging (source BlogWorldExpo.com)

Over 120 thousand blogs are created every day .
There are over 1.4 million new blog posts every day .
22 of the 100 most popular websites in the world are blogs .
51% of blog readers shop online .
Blog readers average 23 hours online each week.

So YES… Blogs are a big deal!

And experts in search engine optimization (SEO) agree:

You simply must have an ongoing stream of valuable content to attract the most free traffic available in your niche through the search engines. There’s no better platform for publishing and organizing that content than a well-built blog.

You also need to consider the “social factor” of Blogs.

Blogs offer the ability to get instant feedback and followers. People expect to be able to interact with websites now.

And where do they talk? They get their advice from bloggers, social communities, and review sites where they can post questions about products and ask who has the best deals.

Blogger reviews of products and services impact heavily on their followers.

It won’t be long when almost every website will have a blog attached to it or will run entirely on blogging software. The benefits of blogs are just too many to pass up.

No matter what kind of service you provide, you need a blog to back it up, promote it, and attract more customers.

Imagine this… Your prospects might be considering YOU and a competitor. The one with the professional blog who actually “talks” to prospects and informs them with great tips, insights, tricks of the trade, or other sought after information will WIN more customers than those who just have a stagnant, outdated website!

So what are the SMART Salons and Spas doing… they are using Blogs to promote their services and products to their clients and prospects.

Check it out in the FREE Report that you can download NOW…

http://www.SalonSuccessWebsite.com/bloggingforsalons.pdf

And if you’re quick, take advantage of the special FREE offer and the end of the report. If you’re serious about building your ONLINE presence and PROFITS then you will.

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Salon Marketing – Strategies to Promote Your Website

David Glendinning — Fri, 20 Feb 2009 09:26:37 +0000

Today I’m going to talk a little bit more about Salon Marketing… specifically how you can get more visitors to your website.

I’ve mentioned this before. Very few… and I mean very few, salon owners even think about marketing their salon websites. This is what I call the “Create and Forget” syndrome. They simply CREATE their salon website, get it looking all pretty so that they can show their friends and tickle their EGO… and they FORGET about it.

It’s one of the biggest mistakes Salon Owners make. They rarely add any content, rarely change anything. But perhaps a bigger and more costly mistake is not doing anything about it! I’ve been telling you how the “million dollar” salons use their website to continually bring in more and more profits and still the EGO driven salon owners do nothing about it.

Maybe I seem a little harsh but I’m telling you what I’m seeing! Anyway… let’s get on with the strategies.

Here’s My top 5, Salon Marketing Strategies For Your Website

The goal is to get more visitors to your website… and once they come, to get them to take the action you want them to take. I’ve spoken about that in other salon marketing articles… you want them to give you their name and email address so that you can continue to market to them in the future.

1. Consider your salon marketing “keywords”

Have you ever noticed the Title bar in your browser when you visit a website?

It should include the number 1 keyword that you want to appear in the search engines as. So if you do “Laser Skin Therapy” and you’re based in the location of “Emerald”, then that’s what it should say. Go and check that keyword in Google… it has number 1 ranking.

Too many salon websites don’t do that. Many have the name of the Salon or some other obscure title. If someone doesn’t know you and they try and search for you it won’t matter what your Salon name is. They will look for the service they are after.

Here’s the next thing. If you have many pages on your website, they should all be relevant to a different keyword. Again, many salon websites have the same Title throughout their website… a big mistake for search engine presence.

2. Add great Content

This is another search engine strategy, but it is also a “positioning” strategy. You should position yourself as an authority on what you do. If someone comes to your website they want good, relevant content. If you’re a beauty salon, then a great salon marketing strategy is to provide information to the web visitor that they will value. A very effective way to do this is through the technique of blogging

3. Promote your website using traditional media

Do you include your website URL on all your stationery, cards, communication to your clients. If you place ads in the local media, include your website address. You could even send them direct to a specific website page that relates to the ad and offer you are promoting. It’s been proven that some people prefer to go direct to a web page than make telephone contact with a business. By promoting your website address you benefit on both counts.

4. Use email marketing

I’ve discussed this salon marketing strategy in different articles on this website. It’s easy to email your client list and refer them to a website page. It gets them back to the website, puts them in front of your offer which if good, will get you sales. The other benefit is that salon email marketing is cheap, quick and can be very effective.

5. Promote your website in online forums and blogs

There are many online forums and blogs (just like this one) related to your industry. Find some that have serious (not spammy) discussion on your subject. Don’t be overly “aggressive” in plugging your website, be helpful, offer responses and let your “signature” at the end of your post do the marketing for you.

The other benefit of this is that your signature could provide you with inbound links to your website thus improving your web “visibility” and your search engine placement.

That’s it… 5 of my top salon marketing strategies for your website. Would love to hear your opinions, so leave your comments below.

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Salon Blogging 101

David Glendinning — Mon, 19 Jan 2009 01:18:43 +0000

I’ve written about “blogging” before. In my recent article “Why You Need To Start Blogging For Increased Salon Profits” I detailed some of the reasons why you should start your Salon Blog sooner rather than later.

Fact is though… many of you just don’t get it! Maybe you think it’s too difficult. Or maybe you’re just too busy being a hairdresser or a beauty therapist along with the other “time sucking” challenges of being a Salon Owner.

So first up, let me tell you what you’re missing out on by not setting up your own Salon Blog.

The more you “talk” to your clients the better the relationship you will have and the more money you will make. It’s true… those Salons that continue to communicate with their clients will make more money!

So, what can you talk about.

Well… I just spent 10 minutes searching the internet and and I found a hairdresser in Washington USA who that has set up a Blog, separate from their Salon website (which by the way is pretty ordinary).

What has she got on this blog? One of the things is that she has a weekly article that shows “Last Week’s Interesting Hair”. She puts up a before and after photo, straight from her digital camera (so there’s no special photography) of how her salon has transformed someone’s “bad hair” into a great looking healthy, modern hair style.

It might highlight colour, a particular cut or how they fixed badly damaged hair.

So they post the article and photo’s to the salon blog and invite people to comment. Many people actually leave comments, it creates discussion, and I bet that it gets people into the Salon to have the same thing done to their hair.

A perfect strategy! Create some interest, communicate with their clients and make money for the Salon with more business.

Also on the blog are articles like “What happened to formal hair?”, “Hair colour trends”, “Hair Straightener Test”, “So You Want To Be A Hair Model”… all items of interest that attract a lot of discussion on the salon blog.

This is a pretty basic looking blog, regularly updated by the salon owner.

Now you do need to have a little bit of skill to set this sort of thing up… but it can be quickly learned, can be inexpensive if you do it yourself, and can be simply started and maintained.

Here’s where the power of the internet comes in!

Just because it’s a blog and setup with blog software, the articles and content are quickly spread around the internet without you really having to do that much.

In fact, I found this website using a “social media search engine” called WhosTalkin. I simply went and did a keyword search on that website and found a lot of website discussion about Salons. The search engine scans the internet and finds blog articles about that particular topic.

That’s not something that can be done by an old outdated “static website” that many Salons have. You must have a website using blogging software, much the Salon Success Website solution.

I plan to continue this topic in future articles so stay tuned. My goal is to have Salon Owners well informed on how to use the Internet for increased Salon profits.

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Web 2.0 Salon Websites Unleashed

David Glendinning — Mon, 05 Jan 2009 06:49:04 +0000

I first started to hear about Web 2.0 a couple of years or so ago. Didn’t understand it, what it meant or how to apply it. I didn’t really pay too much notice to it.

Not so long ago I started to use Wordpress to build websites. And, the main reason for it was that another Internet Marketer mentioned that 98% of his websites were now being built using Wordpress. He raved about it, so I got stuck into learning about it.

It was too long after that, that I started to realize what Web 2.0 was all about. My main area of interest was how Web 2.0 could be used to make websites far more profitable. And it fitted into the Salon Success Website solution.

Here’s a simple explanation of how Salon Web 2.0 is applied. It may not be the right definition, but it’s how it relates to you.

You’d agree that great communication and interaction with your salon clients results in more salon business and more profits. Of course you do! Well Web 2.0 is a way that you can use all the strategies of communication through websites, blogging, video, audio podcasting etc, and connect with your clients through social media such as Facebook, Myspace, Youtube, Twitter and many, many others.

It’s what you need to be able to apply to build a “social” network with your clients. The other benefits is that the search engines love and reward those websites that incorporate these tools into their online marketing.

Here’s an explanation of some of the Web 2.0 applications available.

1. Social Networking

Social networking sites are sites such as Facebook, Twitter, MySpace etc. With these sites, you create a profile and connect with friends, family and associates through their profiles.

You can promote your websites, promote your services or advertise your products. It’s all done in a social environment. Worried that your friends or business clients are not on these sites? Well, Facebook is growing at a rate of about 100,000 new users per day! And many of these are people that would be using your services.

These social networking sites give your products / services more exposure and help to get free traffic to your website. Keep in mind though that the primary focus on these sites is building relationships, business is second.

2. Podcasting

Podcasting is defined as an audio content, an MP3 delivered via an RSS feed presenting a downloadable streaming file. Most podcasts are downloadable and played through the Apple iPod player. These podcasts can be used for listeners to listen in to what your salon business offers, special promotions, beauty / hair tips, what sercices you provide.

3. Blogs

Weblogs, more affectionately known as blogs, are considered the next generation of websites. Blogs of Web 2.0 have the power to generate loads of traffic to their websites through the use of such things as keyword tags that relate to the content on the blog. For example if your blog was promoting beauty tips a keyword tag for the blog could be ‘anti-ageing’ or ’skincare’. These keyword tags can get picked up social bookmarking sites such as Technorati, Digg and StumbleUpon. Social bookmarking sites work by ‘bookmarking’ the tags you provide in your blog.

So, if a person were to search for a blog that specifically features a lot on ’skincare’, all they have to do is to search for it on Technorati or StumbleUpon to possibly find your blog. There are over 55 million blogs that are listed on Technorati alone.

As a Salon Owner, what should you be doing?

First up, I would make sure that your website is geared for Web 2.0. Second, I would be learning as much as you can about social marketing. You can read other social marketing articles on this website.

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Why You Need To Start Blogging for Increased Salon Profits

David Glendinning — Thu, 01 Jan 2009 13:44:50 +0000

I’m often asked by my Salon clients who take up the Salon Success Website opportunity “what is blogging and why would it benefit my salon business”. So instead of thinking up something brand new to write about in my blog here I went and asked Google.

I just love Google… has all the answers… well, to most things anyway!

I came across this article from Gary Bourgeault at the thealphamarketer.com titled “10 Great Strategic Benefits of Blogging“. It had some great points so let me go through them and explain them from a salon owners perspective.

1. Search Engine Marketing

Blogs give you an increased presence on major search engines, like Yahoo! and Google. It’s surprising to me that many Salon websites aren’t “optimized” for search engines in their particular market. Let’s say you have a beauty salon in the suburb of South Yarra, Melbourne.

If I go to Google and type in “Beauty Salon South Yarra” will I find your website? I’m finding many salon websites are not appearing in the search engine at all.

Here’s where the power of blogging comes in. Just yesterday I published a blog post “10 Quick Tips for Salon Website Success“. Within 24 hours that article was ranked number 1 in Google for the search term “salon website tips“. And that was out of 307,000 competing website pages that included those search words.

2. Direct Communications

Blogs allow you to speak directly, openly and honestly with your client. That’s a great point! Many Salon websites I look at are what I call “library” websites with each page full of technical stuff about their service. They rarely promote offers, or interesting information.

Blog posts (blogging articles) are ideal for that purpose.

3. Brand Building

The more information and content you provide will build your brand in your marketplace. Your client wants to know what you know! The more you directly communicate with them the more your Salon will stay in their mind.

4. Competitive Differentiation

I could just about guarantee… your competition is not using blogging as a marketing tool. Learn about it and start now and you will be dominating your market ONLINE very quickly.

5. Relational Marketing

Blogging allows you to build a personal, long lasting relationship, online, with your clients. And that leads to more money in your cash register!

6. Exploit the Niches

Most Salons provide a wide range of services and products… each one a different, unique, niche. Let’s say you start a new service eg. paramedical skin treatments. Write a keyword rich blog article, outline the benefits and I bet you will have a search engine presence within that niche within 48 hours. You might even rank number 1.

7. Media and Public Relations

Use your blog to create great content and you will soon become an authority in that niche. Who knows… the media may contact you!

8. Position You as An Expert

You got that right! You will be the ONLINE authority articulating your views and opinions and become the source of knowledge in your niche.

9. Reputation Management

You will be building a reputation online for informative discussion within your niche.

10. Low Cost

Great point… blogs are inexpensive to setup, operate and maintain.

11. It’s Easy to Blog

I know I said there were 10 points, but I always want to provide you with a little added value! You don’t need to be a computer geek to start blogging. The learning curve is small and you could do it all yourself without having to get a web firm to do it for you. Simply log on, write an article and Publish it… DONE!

All the best for 2009.

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