Salon Marketing Website » email marketing

Is The Salon Discount Coupon Craze Killing Your Business?

David Glendinning — Tue, 07 Jun 2011 08:37:42 +0000

You’ve all seen it… maybe even tried it.

It’s the crazy Scoopon, Cudos, Stardeals or whatever deal of the day that pops up in your emails, on Facebook… now even on television.

And people are flocking to them!

And WHY NOT! It’s a super cheap deal… these people are grabbing themselves a bargain. And I have to admit, I’ve been known to pick up a deal or two.

But here’s the reality… as a Salon & Spa owner… it’s likely to be KILLING your business!

It’s probably killing you if you’re crazy enough to provide one of these deals.

It’s way too cheap, you pay a hefty commission and you get flooded with the type of clients who NEVER, EVER come back… they are the cheap deals chasers… no loyalty, don’t value good service, whinge and complain, and probably couldn’t afford to spend in your business anyway.

And it’s also likely killing you because your clients are buying them up from your competition and leaving you in droves.

No longer are they your loyal client… they now chase the cheap, no frills, lousy service coupon deals.

OK… here’s some more REALITY!

You’re likely getting flooded with the crazy coupon deal salespeople wanting you to sign up to promote your Salon or Spa.

And they’re probably pretty good at convincing you of the BENEFITS of these deals and the chance you have to get a new client, upsell them and get them coming back to your business to pay your normal price.

Let me tell you… these benefits have a very good chance of NOT HAPPENING!

You get a lousy client who chases cheap deals… they will never pay your normal prices… and they won’t ever come back!

And in my opinion, those business owners who continue promoting their business using coupon de als… stand an excellent chance of GOING BROKE!

Seriously… how can you provide a service you usually charge $70 for, for just $29 and then give half that away in commission.

You’ll go broke!

So what do you do about it?

There is a SOLUTION!

Put simply… you’re going to have to change the way you do things. Because whether you like it or not… your marketplace is being conditioned to cheap deals!

You’re going to have to take ACTION to “build a fence around your herd”. You’re going to have to make sure your existing clients STAY with you… and have absolutely NO DESIRE to go anywhere else.

How do you do that?

I can reveal it to those who go to the following link…

Click Here To Beat The Salon Discount Coupon Blues

I have a SYSTEM that will rid you of the Discount Coupon BLUES! In fact, if you see your competition promoting through the discount coupon craze, you’ll simply laugh and wish them well as they reluctantly service 150 or upwards “low grade” clients and make NO money!

One Salon Owner I implemented this system for made over $4,000 in sales the first time she tried it and over $7,000 the second time… and she gets to keep 100% of the sales.

You’ll have the opportunity to make MORE sales at a price you want your clients to pay.

And you’ll be building a strong fence around your existing clients (your “herd”) that will remove any desire they have to go looking anywhere else compared to the value and level of service they receive from YOU.

Now is that something you WANT!

If it is, go to this link now and complete your details.

Click Here To Beat The Salon Discount Coupon Blues

And then we’ll get on the phone and I’ll explain the “Rid Yourself Of The Coupon Blues” SYSTEM to you.Related Posts:

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Salon Marketing Mothers Day Promotion

David Glendinning — Thu, 07 May 2009 05:08:23 +0000

Without doubt, one of the best online salon marketing opportunities for your salon or day spa is Mothers Day.

Having the ability to quickly and easily contact your client or prospect list is the key. And if you have the right salon email marketing campaign setup you can profit massively from this once a year event.

I’ve just got off the phone from a good friend of mine who, with his partner, own and operate their own Day Spa. He was pretty excited! “Dave, I can’t talk long, I’m just too busy sending out all these gift vouchers that we’ve sold this week.”

So I asked him what sort of results he had achieved. Now my friend sent the first email out on Monday of this week (today is Thursday, the week leading up to Mothers Day). The telephones started to ring within a few minutes of the email going out and they had a great result by the end of the day.

I actually spoke to him on the Tuesday, and suggested that he send another email out the next day. I even gave him an idea of the “selling” technique to use so that it “naturally” flowed on from the first email.

So the second email went out on Wednesday… again the phones started to go crazy with people wanting to take advantage of the mothers day packages they were promoting.

Now here’s the results so far… over $20,000 in sales from 2 emails, average sale over $200. In fact, of the 3 offers he sent, the lowest value offer is being outsold 2:1.

In fact, he even sold a gift voucher to a guy in Sydney (who wanted it for his Mum, here in Perth, Western Australia) and he hadn’t been into their Day Spa for over 4 years. Another comment was from a real estate rep who mentioned that they were the only salon or day spa (she had been to a few over the years) that would consistently send out value added offers by email.

Here’s the salon marketing strategy for mothers day promotions.

if you haven’t done it already, start collecting email addresses from your clients and prospects through your salon website or from those that visit your salon or day spa.
you will make more profits from a multi-step email campaign. So in the week leading up to Mothers Day you should be planning 2 or 3 emails to go to your list.
you must promote value added packages if you want to sell mothers day gift certificates. That is the packages that have a value far in excess of the gift voucher. Example… “get $397 worth of beauty treatments for only $247″.
consistently use emails to stay in touch with clients and prospects.

Here’s the salon email marketing resource that you WANT to get your hands on…

http://www.SalonEmailProfits.com

This resource details step by step, what you need to know and understand for effective salon email marketing… PLUS, you’ll get a collection of money making emails that salons and day spas have actually used in their promotions… including Mothers Day!

What would you do with an extra $20,000 in your Salon or Day Spa right now?

To your successful salon marketing…
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Increase Salon Website Traffic – Part 1

David Glendinning — Fri, 13 Feb 2009 06:53:43 +0000

I was doing some research this week on how to get more traffic to your Salon Website. One of the biggest mistakes I’ve found that Salon Owners make is that they go and create their website and then just hope that people find it.

You can easily compare it to your Salon or Day Spa shop front. What do you do, day in and day out, to get people to come into your salon or spa?

It’s likely that you do some advertising, newspaper or yellow pages, maybe even flyers. You would get some “walk-in” traffic, you would get some repeat clients who have re-booked, you might even do some SMS messages, even direct mailouts to your client list.

Now let’s take this ONLINE and list things we might do to get website “traffic” or visitors to your website.

Advertising – we might do some PPC (pay-per-click) and run some ads on ad networks like Google Adwords.
“Walk-in” traffic – that would be people who found you in the search engines. This is FREE traffic (no cost) that results from good search engine rankings based on keywords eg. “beauty salon Armadale”
Direct mailouts – that’s email marketing direct to your email list (check out this great resource for profitable Salon Email Marketing)

So ONLINE Salon Marketing is pretty much the same as OFFLINE Salon Marketing.

So why is that too many Salon & Spa Owners spend very little time and effort marketing their Salon or Spa website?

I know the answer to that! It’s because many Salon Owners do not understand how to market their Salon or Spa. They just don’t know where to start!

That’s why I called this article “Increase Salon Website Traffic – Part 1″. Because there are many parts, different strategies, to getting more traffic to your website.

And let me tell you one of the greatest benefits of salon marketing online. It’s a whole lot cheaper and the results are a whole lot quicker when you do it ONLINE… the right way!

So right now, I’m going to talk a little about PPC (pay-per-click) strategies… in particular Google Adwords.

If I said to you, that you could DOUBLE the TRAFFIC to your salon website in 30 minutes or less… would YOU believe me!

Right at this moment… I bet you don’t!

Remember that I told you I had been doing some research on how to get more traffic to your Salon website. The fact is, I discovered this great resource that explained to me how to use Google Adwords.

Put simply, Google Adwords is a system that allows you to create a Salon Ad, have that ad appear in front of people who are specifically searching for your services, and you pay for the Ad when somebody clicks on it and comes to your website. The amount you pay for the “click thru” can vary from as little as a few cents to a dollar or two.

A word of caution though… make sure your salon website is ready for these people to visit, in that when they come to your website page they discover a reason to contact you. If your website is not ready then your visitor will just click somewhere else and you would have paid money for nothing.

It’s just like having a great receptionist answer the telephone and get the sale. Your website must be ready to make the sale! If you feel like your website needs a makeover then send me an email and we can make a time to discuss your needs.

Here’s what Google Adwords can do for your Salon. It can drive a ton of traffic to your website in a very short space of time. You can create the ad, determine your budget (what you’re prepared to pay) and your ad can be up and running within minutes.

But like anything… you need to have an idea how this stuff works.

The great resource I found is here “How You Can Overcome The Google Adwords Learning Curve”. If you click on that link you can get a FREE 5 Day course delivered direct to your email inbox.

I’d go and grab it NOW… and start getting more TARGETED Traffic to your Salon website.

I’ll be sending out the next part to getting more traffic soon.
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Salon Email Marketing Strategies to Explode Your Salon Profits

David Glendinning — Fri, 30 Jan 2009 02:16:54 +0000

Your Salon or Spa needs to understand the power of email marketing and what it can do for your Salon profits. A recent survey of Salon and Spa owners revealed that only a very small number of salons and spa are actually using salon email marketing strategies in their business.

I call these “hidden” profits… very much the “diamonds in the backyard“.

Why? Let me explain. All too often Salon and Spa owners spend all their efforts and money in marketing strategies to attract a NEW client. They rarely spend the time or money “mining” in their own backyard!

You see, more profits will be made from your EXISTING clients or prospects than what can be made from NEW clients. And marketing to your existing clients or prospects, that is… your list, is untold more cheaper and far more effective.

And that’s true if your marketing online or “offline”!

Now let’s focus here on your online marketing… because that’s what I love talking about!

For the most part, email marketing is FREE! You have a list of clients and prospects on your database and to email them costs you no money. OK, there may be a cost in your internet connections, your autoresponder service, but you’re likely paying for that anyway.

Compare that to a mailout… you have to pay for the printing, the envelope and the postage.

Now imagine this… you come into your Salon or Spa on a Monday and check out the bookings for the week. Business looks a little light on… the staff are wandering around trying to make themselves look busy… they’re going to get paid anyway… rather you have them busy making YOU money!

You sit yourself down, and create a special package offer, something like $290 worth of salon or spa services for a special price of $127. It’s for this week only, at that price you only offer 17 packages. You write that out and then fire up your email service that can broadcast that special offer out to your list of past clients and prospects. You hit the send button on your computer and then go and get yourself a cup of coffee.

5 minutes later you are enjoying the coffee and the telephone starts to ring. Not just once but a steady stream. You’re front desk receptionist is starting to get a little busy so you put another staff member on the telephones to help her out. The people who are ringing are clients who want to book in for the special offer they just received in their email inbox. They were thinking about doing something special this week and then your email promoting your special offer prompted them to give you a call. Hey… they’re SAVING money coming in to pay you $127.

Pretty soon the 17 packages have been sold and the clients are all booked in… in fact, you’ve actually sold 25 packages… That’s not bad, let’s not tell anyone we actually sold a few more than what we said we would. Your staff are now busy for the week and you’ve just generated (25 @ $127) $3,175 from one email.

Not bad for a few minutes work!

What I’ve just described to you is not fantasy. There are a very small number of Salons and Spas who are doing this time and time again, continually profiting from the power of Salon Email Marketing. In fact, one Spa owner I know credits in excess of 10′s of Thousands of Dollars in profits to simple email marketing.

Now… why do you think there are very few Salons or Spas using this strategy? Here’s my take on it. Very few understand or know how to do it!

That’s why I’ve created a brand new product called “Email Marketing For Salons & Spas – Email Success Strategies To Explode Your Salon and Spa Profits”. I recommend you check out this great resource now. It’s not expensive, just $67 USD. PLUS, there are some great bonuses, worth far more than the entire cost of the product. Just click here to discover more information.

To your Salon Marketing Success

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