Salon Marketing Website » marketing promotions

Salon Marketing – Daily Deal Coupons On The Increase

David Glendinning — Sat, 22 Oct 2011 04:36:08 +0000

Warning: This article contains some hard hitting news. It’s not “touchy, feely” and I apologize if you feel offended after reading it. If by chance, you do feel offended then I would suggest you get over it quick.

Let’s get on with it.

It’s coming up to the best time of the year for the Salon & Spa business. It’s that time when your clients need to book weeks ahead to beat the Christmas rush.

For many, October through to December is the busiest time of the year. It’s the time when you reap and build up the bank account, ready for the sudden drop in business which follows the peak of December. January and February are tough months in this industry.

But I also want to tell you what else you’re up against this year.

Listen up.

The latest news is that daily deal sites (those dreaded discount coupons) are experiencing rapid growth. For daily deal sites, business is booming. And that means more and more discount deals out there.

Growth over the last 2 years has been massive. Daily Deal site databases have grown at a rapid pace. I’ll just about guarantee that a lot of YOUR clients have signed up to receive notification of these deals.

And the Christmas period is when there are likely to be a flood of coupon deals in the salon and spa industry.

Now you might not be participating in the daily deals. You understand the problems… no profit, lousy clients.

But there are some struggling salon and spa business owners out there that will participate. They’ll bring in a bunch of sales… and it will get them through Christmas, January and February. They may not make much profit or get great clients, but they WILL get the money they may need to continue to carry on their business.

Let’s look at the facts…

people spend MORE at Christmas time.
people are ALWAYS looking for great deals
a salon or spa experience IS a popular Christmas gift

So if people have money to spend, want a great deal and want to buy a Christmas present… guess where they’ll be looking!

At the latest daily deals flooding their email inbox.

And that means they won’t be buying from YOU!

UNLESS… you can BEAT the discount coupon craze!

I’m not telling you to take part in the crazy discount coupons… that’s madness – remember, NO profit, Lousy clients… BUT if you sit back and IGNORE what’s happening in the marketplace then I’d consider you as STUPID as those that do take part.

A bit harsh you think?

Yes it is… call it a “little dose of reality!”

Because IGNORING what’s happening is STUPID. I’ll guarantee that you’ll LOSE sales this Christmas if you just sit back and do the same old, same old!

Unless you have a STRATEGY to do something a little different!

Because right now you have another competitor – the Daily Deal websites! Actually, they’re scarier than the other competing salon or spa down the street from you.

They’re scarier because they’re actively marketing fantastic deals to their database… on a daily basis. Your competing salon or spa up the road would be lucky to actively market once a year!

So what are YOU going to do?

Sit back, relax, put your head in the sand… hoping it will all just go away?

Or do something amazing to fight back at the crazy discount deals that are competing against you!

I’ve spoken about this a few times before… even offered you a FREE report on what one of my clients did to fight back – and she did… TWICE!

Each time she was absolutely thrilled with the sales that came flooding in – it was profitable and she had GREAT clients. In fact she’s experienced record months. And right now she has another campaign ready to to go out this week.

Because she understands what’s happening in the marketplace… and she’s giving it her attention!

And she’s already got this Christmas period worked out.

So WHY haven’t YOU taken action? Did you even bother to get my report?

Here’s what I’m going to do.

I’m offering 5 only spots. I’ll personally show you what to do, work with you AND setup a system to FIGHT back.

Work with me and you’ll likely experience a record Christmas period. While others sit back and watch the daily deal coupons wipe out a good part of their business.

Because that’s what will happen if YOU do nothing! Good luck with that.

If you want to register as one of the 5 business owners that I’ll work with, then click on the following link

Click Here To Register Your Interest

Very important: Please don’t take this the wrong way. I may NOT choose to work with you. I’ll respond to your registration but if you’re going to procrastinate and waste my time then I won’t work with you.

It’s for serious business owners only. I’ll work with you to implement what needs to be done and I will guarantee that you have success. You’ll wonder WHY you never did this before and you’ll be incredibly annoyed about the sales you’ve missed out on in the past.

One more thing… it’s going to cost you a few hundred dollars which will be fraction of what you could make. If that scares you more than the competition the daily deal websites will be giving you this Christmas, then don’t bother to register.

Click Here To Register Your Interest

And to wrap up… you may AGREE or DISAGREE with what I’ve said. I’d love to hear your comments and I invite you to leave them below.Related Posts:

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Salon Promotions On Your Website

David Glendinning — Fri, 21 Oct 2011 04:43:58 +0000

I’m always looking for the latest ideas on how to promote offers through your salon or spa website.

Keeping up to date helps you stay ahead. Visitors to your website want to see new information and if it’s different from everything else they see then you’ll likely get a better response.

So this latest idea for salon promotions I’ve created is a real beauty.

And the results that are being achieved supports what I’ve always said “your website should always be evolving – testing different ways to improve a response”

If you’re website hasn’t been updated or changed for some time then you’re just wasting the space your website is taking up.

Yeh I know… you’ve been busy doing the same old stuff, changing the website is something you’ve been meaning to do. And I understand that talking to your web person can be tough work beacuse you can’t quite get across to them what it is you’re trying to achieve.

Not to mention the cost of doing all that. Web people can be expensive!

But that’s not what has been happening with the clients I work with.

One change – 4 new clients in 2 days!

Let me explain: I created this new idea, implemented it on my clients website and within 2 days, 4 new clients responded to the offer.

There was no promotion at all… no emails out, no one got told about it.

But it got 4 new clients! Each wanting to spend $139 in her hair salon.

Do you want to know what I did?

OK, here’s the details…

I created a coupon and placed it on the website where it could be seen easily. I then asked the visitor to click on the coupon. They were taken to the special deal and then asked to buy it.

Check out the image opposite. (Actual size has been reduced.)

And visitors actually purchased the deal!

It’s only been up on the website for 2 days… what might the result be after 7 days?

The coupon has some pretty cool features.

You can put a time limit on it that automatically counts down. So visitors see the coupon is “time-limited”
You can also restrict the number of coupons. If you want just sell 17 of them. This is called “scarcity”, designed to improve response.
the coupon is easily customizable. You can change the colours, change the text.

It’s using your website as it should be used – a “live” promotional system that attracts visitors and then gets them to buy.

But so many salon and spa owners get this WRONG! Are you one of them?

Anyway, I could tell you more about this great tool, even show you the website where it’s in place.

But to do that, you’ll have to leave a comment below.

Do you want your website working like it should? Do you want your website to start bringing in new clients – more than it might be now?

Leave a comment below and I’ll send you some more details including the actual website so that you can take a look at it.

One more thing… if your sick of dealing with website designers who don’t understand your business, then I can help you. Click here to start similar salon promotions for your business.Related Posts:

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Is Your Salon or Day Spa Business Growing?

David Glendinning — Wed, 16 Feb 2011 05:07:47 +0000

Jumped onto Facebook recently to check out what’s happening and I saw this post that made me think a little…

“10% of the year is over, what have you accomplished”

Did you start 2011 with the goal of improving your business? And if you did, how’s that going?

Now we should all be measuring the performance of our business, maybe even checking our own personal performance. And as a Salon or Day Spa Owner, you should be taking some time checking if you’re improving your business or going backwards.

I’m the first to admit that I don’t measure my performance enough. Sure, I might pay it attention every now and then but the fact is the year goes so fast it’s sometimes a bit of a blur.

You work hard, every day seems the same, there is bound to be daily challenges that you have to handle… when do you get the time to actually measure your business performance.

So to help you out, I’d thought I’d give you my quick tips for a Salon or Day Spa business check up.

Are my sales up this month compared to same time last year
Did the number of new clients increase from the previous month
Is my average dollar sale amount increasing compared to the previous month
Is any marketing I’m doing proving profitable

That’s it… there’s quite a few others you could check, but to me those 4 give you a quick snapshot for time starved salon or day spa owners.

Now… if you answered YES to all 4, then congratulations. Whatever you’re doing is working and your salon or day spa business is growing.

If you answered NO to any of them (let’s hope it’s not all 4) then you have an emergency to deal with and the time for ACTION is now.

Now 1, 2 and 3 are pretty easy to determine. And if you are using a computer based system for your Salon or Day Spa then it should be easy to get the results.

But it’s number 4 that a lot of businesses get wrong.

What usually happens is you use an ad like this one (I’ve removed the Salon name so to avoid any problems ) and you spend a fortune on putting it in a newspaper or plastering it on your window, maybe even creating a flyer to distribute around the neighbourhood.

Worst yet, you use it for a yellow pages ad!

And the results are going to be pretty c**p.

But hang on, isn’t that the type of Ad that all Salons might use. It must work because everyone is using it?

Let me SAVE you some time… that Ad is not going to work for you, and it will not make you any money!

Here’s why… if you use an ad like that the only way you know it’s going to work is if you ask the client how they found you. That relies on you or your staff asking the question. And if you’re busy, chances are that you may not even ask the question.

So there’s no way to actually measure if the ad worked or not.

My advice… if you can’t accurately measure the performance of any Ad or promotion – instantly – then STOP spending anymore money using that particular Ad!

So what’s the SOLUTION.

As you know I focus on promoting your Salon or Day Spa using the Internet.

And it’s no different to what I refer to as the OFFLINE media eg. newspaper ads, yellow pages, flyers etc.

That is… you must accurately be able to measure the performance of your ONLINE media instantly. And that includes your website, online ads etc.

Many Salon and Day Spa owners use these media to promote their businesses.

And MOST get it wrong online as they do offline.

Here’s what two of my recent clients have achieved after I SAVED their poor performing websites with my Salon Success Website makeover.

Client #1: 14 new prospects this past week

Client #2: 7 new prospects this past week

Now these prospects have gone to their website and provided their name, address and email details and are now receiving the automated follow up system that has been created to “convince” these prospects to come into the Salon and take advantage of their FREE gift.

It’s SET and FORGET follow up PLUS it continues to attract new business 24 hours a day, 7 days a week!

And it requires no effort from anybody to follow up with the prospective client… it’s on auto-pilot.!

The SUCCESS rate… anywhere from 60 to 80% of these prospects make a booking for a service within the vicinity of $79 to $127.

How’s your website going? Is it creating new business for you? Are you taking advantage of everything the “online” world has to offer your Salon or Day Spa business?

Yes it can be overwhelming!

But ignoring it can be disastrous to your business.

If you’re a Salon or Day Spa who wants to TAKE ACTION, just click here.
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Salon Copywriting – Persuasive Words That Sell

David Glendinning — Tue, 02 Jun 2009 03:44:30 +0000

Do you know the SECRET to creating an Ad, Flyer, or Promotion that will quickly get you new clients and massive sales?

It’s using “Persuasive Words That Sell”! And mastering this art in your Salon or Spa business is going to boost your profits and let you live your life on your own terms.

It’s copywriting for your Salon or Spa.

Can you imagine the power of creating an ad marketing campaign in your Salon or Spa… whenever you want… that INSTANTLY results in a flood of new clients to your business.

I know from personal experience that discovering the “art of persuasion” is possibly the most PROFITABLE skill you can ever have.

Let me give you a great example of the power of persuasion.

I remember when I was a child when I wanted an ice cream there were certain things I could do that would almost guarantee I got the ice cream of my choice.

I soon learnt crying did me no good.

Nor did tantrums.

Nor did pleading my case.

So I got smart. I discovered through trial and error what worked and what didn’t. You see, even at an early age, you, me, everyone, we all learnt how to persuade.

As adults, many of us lose this skill. We let others make the choices for us. We put other people’s needs and wants ahead of our own.

That is actually a mistake!

And, as Salon or Spa business owners, re-discovering this “art of persuasion” is where the profits are. The GOOD news is, you can learn the “art of persuasion” and it’s easier than you think.

One guy I’ve known for years who is a master at persuasion is copywriting genius and my good friend, Pete Godfrey. Pete is one of Australia’s leading copywriters and master sales strategists.

For some reason, Pete’s giving away, FREE of charge, a powerful new report called: “The Ultimate Copywriting & Marketing Secret”. PLUS, there are 3 other other BONUS reports that he’s also giving away. He could easily charge a few hundred dollars for this stuff.

I’ve just gone and grabbed my copy and it’s a great read. You’ll discover the one critical thing you can do right now to become a master at persuasion.

I must tell you this first… You are going to need to give him your name and email address to get the report. Who cares! This report contains some powerful, dynamic stuff that you can apply quickly to your own marketing promotions.

I’d grab this before your competition does!

Go there now : “The Ultimate Copywriting & Marketing Secret” and read every word of this life changing report. I’ve got my copy; now it’s time to get yours.

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Salon Marketing Mothers Day Promotion

David Glendinning — Thu, 07 May 2009 05:08:23 +0000

Without doubt, one of the best online salon marketing opportunities for your salon or day spa is Mothers Day.

Having the ability to quickly and easily contact your client or prospect list is the key. And if you have the right salon email marketing campaign setup you can profit massively from this once a year event.

I’ve just got off the phone from a good friend of mine who, with his partner, own and operate their own Day Spa. He was pretty excited! “Dave, I can’t talk long, I’m just too busy sending out all these gift vouchers that we’ve sold this week.”

So I asked him what sort of results he had achieved. Now my friend sent the first email out on Monday of this week (today is Thursday, the week leading up to Mothers Day). The telephones started to ring within a few minutes of the email going out and they had a great result by the end of the day.

I actually spoke to him on the Tuesday, and suggested that he send another email out the next day. I even gave him an idea of the “selling” technique to use so that it “naturally” flowed on from the first email.

So the second email went out on Wednesday… again the phones started to go crazy with people wanting to take advantage of the mothers day packages they were promoting.

Now here’s the results so far… over $20,000 in sales from 2 emails, average sale over $200. In fact, of the 3 offers he sent, the lowest value offer is being outsold 2:1.

In fact, he even sold a gift voucher to a guy in Sydney (who wanted it for his Mum, here in Perth, Western Australia) and he hadn’t been into their Day Spa for over 4 years. Another comment was from a real estate rep who mentioned that they were the only salon or day spa (she had been to a few over the years) that would consistently send out value added offers by email.

Here’s the salon marketing strategy for mothers day promotions.

if you haven’t done it already, start collecting email addresses from your clients and prospects through your salon website or from those that visit your salon or day spa.
you will make more profits from a multi-step email campaign. So in the week leading up to Mothers Day you should be planning 2 or 3 emails to go to your list.
you must promote value added packages if you want to sell mothers day gift certificates. That is the packages that have a value far in excess of the gift voucher. Example… “get $397 worth of beauty treatments for only $247″.
consistently use emails to stay in touch with clients and prospects.

Here’s the salon email marketing resource that you WANT to get your hands on…

http://www.SalonEmailProfits.com

This resource details step by step, what you need to know and understand for effective salon email marketing… PLUS, you’ll get a collection of money making emails that salons and day spas have actually used in their promotions… including Mothers Day!

What would you do with an extra $20,000 in your Salon or Day Spa right now?

To your successful salon marketing…
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The Power of Salon Email Marketing

David Glendinning — Wed, 11 Feb 2009 00:52:11 +0000

It’s Valentines Day time of year again. And, as a Salon Owner, it’s that time of year where your salon marketing gears towards selling gift vouchers to those wanting to impress their loved ones.

Today, I want to tell you about one Salon Owner I know… let’s call him “Mr X”… who continually defies the current economic climate and talk of “recession slow down” by constantly making more money while his competitors suffer.

He is one of the “Million Dollar” salon owners I talk about in my report “Website ‘Money Making’ Nuggets – How Million Dollar Salons & Spas Make Money On The Internet That They Don’t Want You To Know About…”

Go and grab your FREE copy of my report here.

So what does Mr X do?

Well first up, he makes a great offer… in fact he came up with 3 great packages for Valentines Day. He had one valued at $438 that you only paid $287 and another valued at $385 that you only paid $197.

Are you getting the idea yet? Great OFFER, great SAVING, if you buy now!

Now here’s the thing… your great offer will fail if it “falls on deaf ears”! What do I mean? Well, if you come up with a great offer and have no one to tell about it, then chances are your salon marketing promotion will fail.

Here’s what a typical salon does. And I see this time and time again. I have a big shopping centre nearby. And in that centre there would be at least 3 beauty salons, 7 hairdressers. You walk past them and they have a sign on the window displaying their latest offer. Nothing against that type of marketing, but it’s not going to create a flood of customers.

They may even post out an offer to the client list. Many don’t as they realize it’s going to cost them at least 50 cents for the stamp, more for the printing of the offer and the envelope, and who knows how much time and energy to stuff the envelope. So the typical salon owner figures it’s going to cost too much and take too much time to be profitable. And besides, last year Valentines Day was not that great a promotion and today, times are tough… aren’t we in a recession??

This is just the thing that Mr X wants his competition to think! You don’t think his salon turns over in excess of a million dollar a year in sales doing and “thinking” the same as the struggling salons do.

Mr X uses salon email marketing very effectively. And he knows that he can blast out this offer to his client list in minutes… at little or no cost.

And he can do this as a salon email marketing campaign. In fact, he has sent out 2 emails to his list so far with a third to come very soon in the lead up to Valentines Day. He understands that a great salon marketing campaign requires more than one contact so as to maximise his profits.

Is you salon or day spa doing this? Using email marketing to promote offers, make sales and improve profits.

If you are… congratulations!

If you’re not… what are you going to do about it? You are missing out on salon profits! What you need to do is get your hands on Email Marketing For Salons & Days Spas… Email Success Strategies To Explode Your Salon & Spa Profits.

It’s a step by step guide with some great bonuses that you can start using today.

Here’s to successful Salon online marketing!

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Salon Website Content? Try This Super Strategy

David Glendinning — Thu, 22 Jan 2009 12:37:09 +0000

Stuck for content on your Salon blog part of your website. Well… try this for a great salon website strategy - “Your Customer of The Day”

Now, before I get into that strategy let’s just go back a little and touch on something I’ve talked about before.

What’s the main purpose of communicating with your clients? To me, it’s about building the relationship part of your business with your client base. It’s a well known fact… the better the relationship, the easier it is to sell… and the more profits for your business.

And when you get it right, you don’t actually have to try to sell!

Let me explain. When you work on building a relationship with your clients, you create trust in what you say… your clients will listen to your advice and buy on your recommendation.

When you say buy this product because you believe it to be the best, they will! And when you explain that the value in this service is far more than how much it’s going to cost them, your client will buy!

All you need to do is continue to communicate with your clients. And what’s the best way to do that… through your website.

I’m not talking about the traditional style of website. You know, the glossy, static type of website where the content stays the same for months, possibly even years. I’m talking about the Web 2.0 style of Salon website, where the content is updated regularly, maybe even daily… through the use of a Blog!

Can your website do that? Allow you to regularly update it through a Blog that can automatically get sent out to your client list?

Very few salon websites can! Those who have a Salon Success Website solution can.

Now, let’s get back to the “Customer of The Day” strategy.

Imagine this. Each day you select someone as your “Customer of The Day”. You take their photo, you describe who they are, where their from and the type of treatment / service they get in your Salon each time they visit. Now get this right! Of course you tell them that their photo is going on your website for a week or so and you’re going to have it up there for all your clients to see.

Some may not want you to do that… many will! Respect that, and only do those that approve of you doing it.

Does it have to be each day? I would… but you may want to do it each week. As long as it’s regular and consistent.

How powerful a tool is that? It’s a great strategy. It builds a relationship with your client base. They enjoy reading and seeing that stuff. And it’s very easy content to create.

And I bet that the first Salons to start using this strategy will get a great response form their client base. Plus you will continue to get great traffic coming to your website each day to see who the “Customer of The Day” is. And this traffic will be exposed to your offers displayed on your website.

I got the idea for this strategy from an email I received today from another marketer. OK, it’s not original… but many great marketing strategies aren’t. Figure out what’s working somewhere else and apply it to your business today.

And that’s how easy it is to apply a proven marketing strategy to your salon website.

Go do it now… and let me know how it goes.

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