Do you know the SECRET to creating an Ad, Flyer, or Promotion that will quickly get you new clients and massive sales?

It’s using “Persuasive Words That Sell”! And mastering this art in your Salon or Spa business is going to boost your profits and let you live your life on your own terms.

It’s copywriting for your Salon or Spa.

Can you imagine the power of creating an ad marketing campaign in your Salon or Spa… whenever you want… that INSTANTLY results in a flood of new clients to your business.

I know from personal experience that discovering the “art of persuasion” is possibly the most PROFITABLE skill you can ever have.

Let me give you a great example of the power of persuasion.

I remember when I was a child when I wanted an ice cream there were certain things I could do that would almost guarantee I got the ice cream of my choice.

I soon learnt crying did me no good.

Nor did tantrums.

Nor did pleading my case.

So I got smart. I discovered through trial and error what worked and what didn’t. You see, even at an early age, you, me, everyone, we all learnt how to persuade.

As adults, many of us lose this skill. We let others make the choices for us. We put other people’s needs and wants ahead of our own.

That is actually a mistake!

And, as Salon or Spa business owners, re-discovering this “art of persuasion” is where the profits are. The GOOD news is, you can learn the “art of persuasion” and it’s easier than you think.

One guy I’ve known for years who is a master at persuasion is copywriting genius and my good friend, Pete Godfrey. Pete is one of Australia’s leading copywriters and master sales strategists.

For some reason, Pete’s giving away, FREE of charge, a powerful new report called: “The Ultimate Copywriting & Marketing Secret”. PLUS, there are 3 other other BONUS reports that he’s also giving away. He could easily charge a few hundred dollars for this stuff.

I’ve just gone and grabbed my copy and it’s a great read. You’ll discover the one critical thing you can do right now to become a master at persuasion.

I must tell you this first… You are going to need to give him your name and email address to get the report. Who cares! This report contains some powerful, dynamic stuff that you can apply quickly to your own marketing promotions.

I’d grab this before your competition does!

Go there now :  “The Ultimate Copywriting & Marketing Secret” and read every word of this life changing report. I’ve got my copy; now it’s time to get yours.

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Having ther ability to quickly and easily contact your client or prospect list is the key. And if you have the right salon email marketing campaign setup you can profit massively from this once a year event.

I’ve just got off the phone from a good friend of mine who, with his partner, own and operate their own Day Spa. He was pretty excited! “Dave, I can’t talk long, I’m just too busy sending out all these gift vouchers that we’ve sold this week.”

So I asked him what sort of results he had achieved. Now my friend sent the first email out on Monday of this week (today is Thursday, the week leading up to Mothers Day). The telephones started to ring within a few minutes of the email going out and they had a great result by the end of the day.

I actually spoke to him on the Tuesday, and suggested that he send another email out the next day. I even gave him an idea of the “selling” technique to use so that it “naturally” flowed on from the first email.

So the second email went out on Wednesday… again the phones started to go crazy with people wanting to take advantage of the mothers day packages they were promoting.

Now here’s the results so far… over $20,000 in sales from 2 emails, average sale over $200. In fact, of the 3 offers he sent, the lowest value offer is being outsold 2:1.

In fact, he even sold a gift voucher to a guy in Sydney (who wanted it for his Mum, here in Perth, Western Australia) and he hadn’t been into their Day Spa for over 4 years. Another comment was from a real estate rep who mentioned that they were the only salon or day spa (she had been to a few over the years) that would consistently send out value added offers by email.

Here’s the salon marketing strategy for mothers day promotions.

• if you haven’t done it already, start collecting email addresses from your clients and prospects through your salon website or from those that visit your salon or day spa.
• you will make more profits from a multi-step email campaign. So in the week leading up to Mothers Day you should be planning 2 or 3 emails to go to your list.
• you must promote value added packages if you want to sell mothers day gift certificates. That is the packages that have a value far in excess of the gift voucher. Example… “get $397 worth of beauty treatments for only $247″.
• consistently use emails to stay in touch with clients and prospects.

Here’s the salon email marketing resource that you WANT to get your hands on…

http://www.SalonEmailProfits.com

This resource details step by step, what you need to know and understand for effective salon email marketing… PLUS, you’ll get a collection of money making emails that salons and day spas have actually used in their promotions… including Mothers Day!

What would you do with an extra $20,000 in your Salon or Day Spa right now?

To your successful salon marketing…

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"Website ‘Money Making’ Nuggets -
How Million Dollar Salons & Spas Make Money
On The Internet That They Don’t Want You To Know About…"

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Today, I want to tell you about one Salon Owner I know… let’s call him “Mr X”… who continually defies the current economic climate and talk of “recession slow down” by constantly making more money while his competitors suffer.

He is one of the “Million Dollar” salon owners I talk about in my report “Website ‘Money Making’ Nuggets – How Million Dollar Salons & Spas Make Money On The Internet That They Don’t Want You To Know About…”

Go and grab your FREE copy of my report here.

So what does Mr X do?

Well first up, he makes a great offer… in fact he came up with 3 great packages for Valentines Day. He had one valued at $438 that you only paid $287 and another valued at $385 that you only paid $197.

Are you getting the idea yet? Great OFFER, great SAVING, if you buy now!

Now here’s the thing… your great offer will fail if it “falls on deaf ears”! What do I mean? Well, if you come up with a great offer and have no one to tell about it, then chances are your salon marketing promotion will fail.

Here’s what a typical salon does. And I see this time and time again. I have a big shopping centre nearby. And in that centre there would be at least 3 beauty salons, 7 hairdressers. You walk past them and they have a sign on the window displaying their latest offer. Nothing against that type of marketing, but it’s not going to create a flood of customers.

They may even post out an offer to the client list. Many don’t as they realize it’s going to cost them at least 50 cents for the stamp, more for the printing of the offer and the envelope, and who knows how much time and energy to stuff the envelope. So the typical salon owner figures it’s going to cost too much and take too much time to be profitable. And besides, last year Valentines Day was not that great a promotion and today, times are tough… aren’t we in a recession??

This is just the thing that Mr X wants his competition to think! You don’t think his salon turns over in excess of a million dollar a year in sales doing and “thinking” the same as the struggling salons do.

Mr X uses salon email marketing very effectively. And he knows that he can blast out this offer to his client list in minutes… at little or no cost.

And he can do this as a salon email marketing campaign. In fact, he has sent out 2 emails to his list so far with a third to come very soon in the lead up to Valentines Day. He understands that a great salon marketing campaign requires more than one contact so as to maximise his profits.

Is you salon or day spa doing this? Using email marketing to promote offers, make sales and improve profits.

If you are… congratulations!

If you’re not… what are you going to do about it? You are missing out on salon profits! What you need to do is get your hands on Email Marketing For Salons & Days Spas… Email Success Strategies To Explode Your Salon & Spa Profits.

It’s a step by step guide with some great bonuses that you can start using today.

Here’s to successful Salon online marketing!

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How Million Dollar Salons & Spas Make Money
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Now, before I get into that strategy let’s just go back a little and touch on something I’ve talked about before.

What’s the main purpose of communicating with your clients? To me, it’s about building the relationship part of your business with your client base. It’s a well known fact… the better the relationship, the easier it is to sell… and the more profits for your business.

And when you get it right, you don’t actually have to try to sell!

Let me explain. When you work on building a relationship with your clients, you create trust in what you say… your clients will listen to your advice and buy on your recommendation.

When you say buy this product because you believe it to be the best, they will! And when you explain that the value in this service is far more than how much it’s going to cost them, your client will buy!

All you need to do is continue to communicate with your clients. And what’s the best way to do that… through your website.

I’m not talking about the traditional style of website. You know, the glossy, static type of website where the content stays the same for months, possibly even years. I’m talking about the Web 2.0 style of Salon website, where the content is updated regularly, maybe even daily… through the use of a Blog!

Can your website do that? Allow you to regularly update it through a Blog that can automatically get sent out to your client list?

Very few salon websites can! Those who have a Salon Success Website solution can.

Now, let’s get back to the “Customer of The Day” strategy.

Imagine this. Each day you select someone as your “Customer of The Day”. You take their photo, you describe who they are, where their from and the type of treatment / service they get in your Salon each time they visit. Now get this right! Of course you tell them that their photo is going on your website for a week or so and you’re going to have it up there for all your clients to see.

Some may not want you to do that… many will! Respect that, and only do those that approve of you doing it.

Does it have to be each day? I would… but you may want to do it each week. As long as it’s regular and consistent.

How powerful a tool is that? It’s a great strategy. It builds a relationship with your client base. They enjoy reading and seeing that stuff. And it’s very easy content to create.

And I bet that the first Salons to start using this strategy will get a great response form their client base. Plus you will continue to get great traffic coming to your website each day to see who the “Customer of The Day” is. And this traffic will be exposed to your offers displayed on your website.

I got the idea for this strategy from an email I received today from another marketer. OK, it’s not original… but many great marketing strategies aren’t. Figure out what’s working somewhere else and apply it to your business today.

And that’s how easy it is to apply a proven marketing strategy to your salon website.

Go do it now… and let me know how it goes.

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"Website ‘Money Making’ Nuggets -
How Million Dollar Salons & Spas Make Money
On The Internet That They Don’t Want You To Know About…"

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