Salon Website Marketing » online marketing

Facebook for Salons – Using The Power Of Facebook in Your Salon Marketing

David Glendinning — Sun, 06 Dec 2009 02:52:55 +0000

Have you heard the saying “Timing is everything”. And in your Salon business, the difference between massive success and failure can be put down to timing.

Here’s what I mean… how successful do you think you’d be promoting a summer hair or beauty package in Autumn, just before a cold and stormy winter.

You’d probably not have much success!

And it’s no different when you use the internet to market your services… Timing is everything.

Now here’s my definition of “Marketing”. It’s educating your customers about the benefits your product gives them and then convincing them to buy it from only you.

So how do you educate? Well… you’ve got to first start communicating with them. Through any media that you can possibly use and afford.

And that’s where Facebook for Salons comes in. Never has the timing been so perfect to start communicating with your clients using this most powerful tool.

And Facebook is now far too big to ignore. You might think it’s for kids, but let me give you a few facts;

Facebook has just reached 350 million active users
50% of these active users log on to Facebook in any given day
The fastest growing demographic of new Facebook users are those 35 years old and older… no longer is it something just the kids do
The average user has 130 friends on the site. So, your clients and prospects have a wide circle of influence.
More than 8 billion minutes are spent on Facebook each day (worldwide)
There are more than 45 million status updates each day
More than 10 million users become fans of Pages each day

And I can just about guarantee that some of these Facebook users are already YOUR clients. And, many more are your potential prospects.

It has become the fastest growing social media network the world has ever known. And don’t think your Salon clients aren’t using Facebook on a regular basis.

Consider this. Over the past week a number of Salons took the opportunity to set up a Salon Facebook Page. That’s a page specifically for business and it gives you a way to communicate instantly with your Fan (client) base.

One Salon (a hair salon) now has over 65 Fans. Another Beauty Salon has over 25 Fans, another has over 40 Fans. And their Fan base is growing rapidly using some of the strategies that have been suggested to them.

They now have a fast and effective way to share information about their Salon products, services and the latest news with their Fan base. They’re building a relationship with their clients… a relationship that could result in more Salon profits.

The timing is right and it’s an effective way to communcate with your clients.

If you want to learn more about using Facebook for your Salon then click on this link – Facebook For Salons.

About The Author

David Glendinning specializes in Direct Response Website design and Business Coaching for the Salon and Day Spa industry. If you want a website that pulls in the clients and puts $$$ into YOUR cash register then visit Salon Success Website. For your FREE Report... The 7 Common and Costly Mistakes Salon Owners Make With Their Website, go to Salon Website Secrets

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Blogging For Salons – An Essential Tool

David Glendinning — Wed, 24 Jun 2009 14:36:05 +0000

It’s been a little while since my last post. So let me tell you what I’ve been up to and why that’s important to you.

I’ve setup a number of Blogs.. and the reason I’ve been doing that is that it’s fast becoming the most effective way to build an online presence… Blogging for Salons and Spa’s can prove profitable for you – if you’re truly serious about wanting online success in your Salon or Spa.

In fact I’ve just written a FREE 16 page report that explains how YOU can PROFIT from blogging. And inside this report I provide an actual case study on how a Salon just like yours is using blogging to improve their online presence.

You can download it now…

http://www.SalonSuccessWebsite.com/bloggingforsalons.pdf

One thing you MUST be clear about: Blogging is not a choice anymore. If you want traffic, attention, great search engine rankings and PROFITS then you simply MUST have a Blog.

Here’s some actual facts on blogging (source BlogWorldExpo.com)

Over 120 thousand blogs are created every day .
There are over 1.4 million new blog posts every day .
22 of the 100 most popular websites in the world are blogs .
51% of blog readers shop online .
Blog readers average 23 hours online each week.

So YES… Blogs are a big deal!

And experts in search engine optimization (SEO) agree:

You simply must have an ongoing stream of valuable content to attract the most free traffic available in your niche through the search engines. There’s no better platform for publishing and organizing that content than a well-built blog.

You also need to consider the “social factor” of Blogs.

Blogs offer the ability to get instant feedback and followers. People expect to be able to interact with websites now.

And where do they talk? They get their advice from bloggers, social communities, and review sites where they can post questions about products and ask who has the best deals.

Blogger reviews of products and services impact heavily on their followers.

It won’t be long when almost every website will have a blog attached to it or will run entirely on blogging software. The benefits of blogs are just too many to pass up.

No matter what kind of service you provide, you need a blog to back it up, promote it, and attract more customers.

Imagine this… Your prospects might be considering YOU and a competitor. The one with the professional blog who actually “talks” to prospects and informs them with great tips, insights, tricks of the trade, or other sought after information will WIN more customers than those who just have a stagnant, outdated website!

So what are the SMART Salons and Spas doing… they are using Blogs to promote their services and products to their clients and prospects.

Check it out in the FREE Report that you can download NOW…

http://www.SalonSuccessWebsite.com/bloggingforsalons.pdf

And if you’re quick, take advantage of the special FREE offer and the end of the report. If you’re serious about building your ONLINE presence and PROFITS then you will.

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Salon Copywriting – Persuasive Words That Sell

David Glendinning — Tue, 02 Jun 2009 03:44:30 +0000

Do you know the SECRET to creating an Ad, Flyer, or Promotion that will quickly get you new clients and massive sales?

It’s using “Persuasive Words That Sell”! And mastering this art in your Salon or Spa business is going to boost your profits and let you live your life on your own terms.

It’s copywriting for your Salon or Spa.

Can you imagine the power of creating an ad marketing campaign in your Salon or Spa… whenever you want… that INSTANTLY results in a flood of new clients to your business.

I know from personal experience that discovering the “art of persuasion” is possibly the most PROFITABLE skill you can ever have.

Let me give you a great example of the power of persuasion.

I remember when I was a child when I wanted an ice cream there were certain things I could do that would almost guarantee I got the ice cream of my choice.

I soon learnt crying did me no good.

Nor did tantrums.

Nor did pleading my case.

So I got smart. I discovered through trial and error what worked and what didn’t. You see, even at an early age, you, me, everyone, we all learnt how to persuade.

As adults, many of us lose this skill. We let others make the choices for us. We put other people’s needs and wants ahead of our own.

That is actually a mistake!

And, as Salon or Spa business owners, re-discovering this “art of persuasion” is where the profits are. The GOOD news is, you can learn the “art of persuasion” and it’s easier than you think.

One guy I’ve known for years who is a master at persuasion is copywriting genius and my good friend, Pete Godfrey. Pete is one of Australia’s leading copywriters and master sales strategists.

For some reason, Pete’s giving away, FREE of charge, a powerful new report called: “The Ultimate Copywriting & Marketing Secret”. PLUS, there are 3 other other BONUS reports that he’s also giving away. He could easily charge a few hundred dollars for this stuff.

I’ve just gone and grabbed my copy and it’s a great read. You’ll discover the one critical thing you can do right now to become a master at persuasion.

I must tell you this first… You are going to need to give him your name and email address to get the report. Who cares! This report contains some powerful, dynamic stuff that you can apply quickly to your own marketing promotions.

I’d grab this before your competition does!

Go there now : “The Ultimate Copywriting & Marketing Secret” and read every word of this life changing report. I’ve got my copy; now it’s time to get yours.

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Backend Sales – Hidden Salon Profits

David Glendinning — Fri, 22 May 2009 08:23:39 +0000

Why is it that some Salons and Day Spas have massive success and continue to grow their business while others are left languishing behind?

And this is despite the current economic conditions! Some Salons and Day Spas that I work with are still growing at a massive pace… so don’t go blaming the Recession for your lack of business success!

So what are they doing different that you may not have a clue about?

It’s that the BIG Successful Salons understand the difference between MARKETING and SELLING. And the power of Salon Backend Sales!

You see, in many of the Salon & Spa websites that I review, they make the classic mistake of trying to SELL to a prospect rather than MARKET to them.

Here’s an example… you visit a website and they display all their products… buy a gift voucher here, book in for a treatment there. All their efforts… their website purpose… is directed at SELLING something or getting them to contact you to book in for some type of service.

Here’s a BIG reality check! Most of your website visitors won’t be back when they leave your website… unless you get their contact information.

So if your FIRST communication with your online prospect is trying to SELL them something, then you’re missing out on the biggest opportunity to use your salon / day spa website to massively grow your business!

The mistake your making… is trying to SELL on the FRONTEND!

What’s the BETTER option. Well, one strategy is to first build a relationship with them. Remember, the prospect coming to you through your SALON or SPA website probably knows nothing about you so the chances of selling something to them is pretty slim.

What should you try and do? I’d be focusing all my efforts on getting that prospect to provide me with their name and email address. And when they do provide that, hook them into an autoresponder that sends out sequential emails at a pre-set time period (eg. on Day 1, 3, 5, 7 etc).

The emails that go out to that prospect have the purpose of creating a desire in that prospect to want your product or service. It’s building a relationship with that prospect with the end result being that they will buy from you.

This is what I refer to as Salon BACKEND Selling – Revealing Your Hidden Profits!

That’s what the BIG Successful Salons and Spas understand

It’s about putting your business on auto-pilot. And it’s an example of MARKETING as opposed to SELLING.

Do you want to use your Salon or Day Spa website to put your business on Auto Pilot? Then you need to check this out… Email Marketing For Salons and Spas

And it will generate more business and greater profits for your Salon or Spa PLUS… build your prospect list. And to the BIG Successful Salons, the money is in the size and the relationship they build with their list.

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Salon Marketing Mothers Day Promotion

David Glendinning — Thu, 07 May 2009 05:08:23 +0000

Without doubt, one of the best online salon marketing opportunities for your salon or day spa is Mothers Day.

Having ther ability to quickly and easily contact your client or prospect list is the key. And if you have the right salon email marketing campaign setup you can profit massively from this once a year event.

I’ve just got off the phone from a good friend of mine who, with his partner, own and operate their own Day Spa. He was pretty excited! “Dave, I can’t talk long, I’m just too busy sending out all these gift vouchers that we’ve sold this week.”

So I asked him what sort of results he had achieved. Now my friend sent the first email out on Monday of this week (today is Thursday, the week leading up to Mothers Day). The telephones started to ring within a few minutes of the email going out and they had a great result by the end of the day.

I actually spoke to him on the Tuesday, and suggested that he send another email out the next day. I even gave him an idea of the “selling” technique to use so that it “naturally” flowed on from the first email.

So the second email went out on Wednesday… again the phones started to go crazy with people wanting to take advantage of the mothers day packages they were promoting.

Now here’s the results so far… over $20,000 in sales from 2 emails, average sale over $200. In fact, of the 3 offers he sent, the lowest value offer is being outsold 2:1.

In fact, he even sold a gift voucher to a guy in Sydney (who wanted it for his Mum, here in Perth, Western Australia) and he hadn’t been into their Day Spa for over 4 years. Another comment was from a real estate rep who mentioned that they were the only salon or day spa (she had been to a few over the years) that would consistently send out value added offers by email.

Here’s the salon marketing strategy for mothers day promotions.

if you haven’t done it already, start collecting email addresses from your clients and prospects through your salon website or from those that visit your salon or day spa.
you will make more profits from a multi-step email campaign. So in the week leading up to Mothers Day you should be planning 2 or 3 emails to go to your list.
you must promote value added packages if you want to sell mothers day gift certificates. That is the packages that have a value far in excess of the gift voucher. Example… “get $397 worth of beauty treatments for only $247″.
consistently use emails to stay in touch with clients and prospects.

Here’s the salon email marketing resource that you WANT to get your hands on…

http://www.SalonEmailProfits.com

This resource details step by step, what you need to know and understand for effective salon email marketing… PLUS, you’ll get a collection of money making emails that salons and day spas have actually used in their promotions… including Mothers Day!

What would you do with an extra $20,000 in your Salon or Day Spa right now?

To your successful salon marketing…

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Salon Marketing: You Want The Traffic… Here’s How!

David Glendinning — Fri, 27 Mar 2009 06:29:05 +0000

I spent a bit of time this week checking out quite a few salon websites. I see many salon marketing strategies all designed to get more traffic to their salon or spa websites.

And it got me thinking about that famous Jack Nicholson, Tom Cruise exchange in the movie “A Few Good Men” and how it relates to what I was looking at with salon websites.

You Want The Traffic, You Can’t Handle The Traffic! Not exactly the line from the movie but here’s my point.

Most Salon & Spa Owners think they need more traffic to be successful online. And many are spending far too much on Pay-Per-Click programs that send them to web pages that have no great strategies to convert those visitors to paying clients.

Very few Salon or Spa websites get FREE traffic from the search engines. And the problem that creates is they have to pay for the traffic instead! And the problem of having no “Conversion” strategy is that many are wasting their money.

So what to do about it?

First up… stop any PPC program immediately until you have measured conversions.

Second… when you discover that your conversions are LOUSY, learn more about the type of salon website content you should be using to massively improve your conversions… salon website content that sells!

Third… and maybe one of the most effective salon marketing online strategies you can do, is discover what things will improve your search engine rankings immediately. Because when you get great search engine rankings you will get MORE FREE traffic, MORE clients and MORE profit from your salon or spa website.

And here’s the best part… many of these strategies to get improved search engine rankings can be implemented without changing anything on your salon or spa website.

I’ve just created a new FREE mini-course that you can go to right now called “Salon Success Search Engine Optimization Secrets“. Click on the link below and you’ll go straight to it. You don’t even have to opt-in with your name or email address.

Here it is, just click on the link… Salon Website SEO Secrets

It won’t take you long to read it. And you’ll be far more informed about how to dominate the search engines for your Salon or Spa website.

To Your Salon Success

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