Salon Marketing Website » online marketing

The Power Of Google Places For Salons

David Glendinning — Fri, 30 Dec 2011 00:43:25 +0000

I’ve just completed another Salon Success Website for one of my clients and I was just doing a regular review of the salon online system that has been setup.

I wanted to check where online visitors were coming from and what they were searching for to find her business.

So I went and checked the Google Places data for her business. It tells me the amount of times the business was “shown” in Google search results and the amount of times visitors clicked on their business listing.

Google Places is a fantastic tool for salons and when setup correctly it can be a very effective way to get NEW clients into your business.

Here’s what’s really cool with this tool. When combined with your salon website, you can quickly get listed BEFORE your direct competition (those in your LOCAL area) and ATTRACT MORE clients into your Salon.

PLUS, you can get some very valuable information on what prospective clients in your area are looking for!

Let me show you.

Below is a screenshot of the TRAFFIC data for my clients business.

The blue line is the amount of times her business was shown in search results that prospective clients searched in Google for.

The green line is the amount of times these prospective clients “clicked” on her business listing. That is, they actually wanted MORE information about her Salon.

That’s a genuine “LEAD” for her business. It’s a prospective NEW client wanting to know details of her Salon.

The data you see covers a period of 1 month up to today. If I just look at the week leading up to Christmas, I can see that 16 people clicked through for more details on her business.

That’s GOOD news. 16 prospective NEW clients!

Here’s what else I can see. From the 24th December up to today, there has been no traffic at all. Even allowing for some delay in updates of the data, you can see that traffic drops off considerably from Christmas to New Year. I’m expecting that people are on holidays and not doing much online searching for this type of business.

Now here’s another COOL feature of Google Places.

Down the bottom of the data is “Top Search Queries”. You can see that the number 1 query is the term “day spa”. Results 2 and 3 is the salon business name.

But look at #4. The term is “wedding makeup”.

People are searching for that SPECIFIC service and finding my clients business. I can now go and create, and optimize for search, a specific page for “wedding makeup” on her website. Plus I will ensure that the Google Places listing contains more information for that service to ATTRACT MORE clients.

Here’s a FACT, direct from Google;

97% of consumers search for local businesses online.

Are they finding YOU?

The Google Places tool takes away the “guesswork” and helps identify more OPPORTUNITIES to attract new clients.

I bet many of you provide the same service, or some other unique service… but is your online business information presenting your services so prospective clients can find you?

For many of YOU… the answer is NO!

Setting up Google Place correctly for your salon or spa business is a #1 priority for your online success.

What would happen if one of your direct competitors setup their Google Places listing before you and started attracting MORE clients to their business?

In fact, that’s what happens when a “savvy” salon business owner gets my assistance.

They get a huge “JUMP” over their competition by being FIRST!

They then discover what their prospective clients are searching for… and can make BETTER business decisions.

If you’d like to have me, help YOU, set up Google Places for your Salon, then just click on the following link.

Click Here For Google Places Help

And if you have any questions or comments, feel free to leave a comment below.

To your online success.Related Posts:

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One Salon Owners Website Journey

David Glendinning — Mon, 14 Nov 2011 02:03:01 +0000

Today I want to tell you about Deanne… a beauty salon owner who wanted to get her salon business online. I met her 10 days ago and at that time she had absolutely NO internet presence. You wouldn’t have been able to find her business anywhere online.

But first, I want to explain to you why you should have a business website for your Salon or Spa.

If you own a business today your customers EXPECT you to have a web site and even be contactable by email.

To enjoy all the benefits the internet has to offer, your salon website must be able to be FOUND and ATTRACT.

But here’s where most get it wrong. They don’t design it to FIT the way the internet media is being used by the billions of people who access it each day. People use the internet to research products and services, to FIND relevant information.

Many Salons & Spa businesses have websites. But one of the biggest problems I find is that they’re not designed for their customers. Usually they’re designed by the owner, for the owner… to satisfy their creative ego!

They don’t ATTRACT!

Usually the websites full of rubbish… stuff the business owner THINKS visitors to the website want to know. And a big part of it is designed to show “look how great I am, look at me, i’m fantastic”

Here’s an example… (salon name has been removed). I just went and checked out one hair salon’s website where the main element presented to the website visitor was their business vision…

“Exclusive, personalized one on one service. Offering the most professional personalized and fashion forward advice in (removed) At (removed) you’ll arrive feeling at home and part of a family and be guided by a team that’s highly educated to ensure you leave breathless.”

What’s that supposed to mean? And is it designed to get the website visitor so “enthralled” that they then pick up the telephone, dial the number and announce “just this morning I woke up wanting to find a hair salon that had this Vision… please book me in!”

I don’t think so!

Here’s some of what website visitors really want to know;

where are you
Are you open
What’s in it for me
Can I connect with you (phone, facebook)
Are people raving about you

Couple of big things there… where are you, whats in it for me!

I doubt that prospective clients will travel a great distance to try you out on their first visit… you must be convenient to where they are right now. Are you being FOUND in the right location?

Are you offering anything that gets the visitor’s attention! New clients would be attracted to you for many reasons… they may need a new look, want a hair repair job, have a formal event coming up and want to look great, need a colour etc. Are you ATTRACTING?

Having a website that fits what people are looking for is perhaps the cheapest, easiest way to grow your business. And it must be easy to find you in your particular area.

So right now… what are YOU doing wrong!

Ok, you might disagree with me for whatever reason. But understand… I’m talking from the view of your prospective client who right now is searching the internet looking for your particular service and is willing to pay you for your services.

So I don’t give two hoots if you disagree with me. You can be “RIGHT” if you want. I’ll continue to work with those who would rather make money based on what I have discovered really works for salons and spas on the internet.

Which brings me back to Deanne… a beauty salon owner who I met just 10 days ago who wanted to get her salon business online.

And today, just 10 days later… here’s what she has.

She now has a website for her business, that is now appearing in search engines, that may very soon be at the TOP, outranking all her competition for her particular geographic area.

She is being FOUND!

PLUS, she has a great big ATTENTION grabber for her website visitors that gives a STRONG reason for them to make contact with her business.

She is ATTRACTING!

It’s been kept simple (because business on the internet does not have to be complicated) and ALREADY she is getting results.

All within 10 days!

It doesn’t have to take months and months nor does it have to be expensive.

And here’s the best bit. If Deanne wants to “grow” her website she can do it herself. There’s no need to spend money with web-designers. She has total control over her adding or changing her website content.

If you’d like to check out her website then just leave a comment below and I’ll send you the details. You’re not getting this sort of information without a little effort on your part… go and leave a comment below

And if you need a website for your business, or you’re starting to think that maybe your website is not quite hitting the mark, then do something about it and complete your details at the following link;

Click Here To Fix Up Your Business Presence Online

To Your Salon SuccessRelated Posts:

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Salon Promotions On Your Website

David Glendinning — Fri, 21 Oct 2011 04:43:58 +0000

I’m always looking for the latest ideas on how to promote offers through your salon or spa website.

Keeping up to date helps you stay ahead. Visitors to your website want to see new information and if it’s different from everything else they see then you’ll likely get a better response.

So this latest idea for salon promotions I’ve created is a real beauty.

And the results that are being achieved supports what I’ve always said “your website should always be evolving – testing different ways to improve a response”

If you’re website hasn’t been updated or changed for some time then you’re just wasting the space your website is taking up.

Yeh I know… you’ve been busy doing the same old stuff, changing the website is something you’ve been meaning to do. And I understand that talking to your web person can be tough work beacuse you can’t quite get across to them what it is you’re trying to achieve.

Not to mention the cost of doing all that. Web people can be expensive!

But that’s not what has been happening with the clients I work with.

One change – 4 new clients in 2 days!

Let me explain: I created this new idea, implemented it on my clients website and within 2 days, 4 new clients responded to the offer.

There was no promotion at all… no emails out, no one got told about it.

But it got 4 new clients! Each wanting to spend $139 in her hair salon.

Do you want to know what I did?

OK, here’s the details…

I created a coupon and placed it on the website where it could be seen easily. I then asked the visitor to click on the coupon. They were taken to the special deal and then asked to buy it.

Check out the image opposite. (Actual size has been reduced.)

And visitors actually purchased the deal!

It’s only been up on the website for 2 days… what might the result be after 7 days?

The coupon has some pretty cool features.

You can put a time limit on it that automatically counts down. So visitors see the coupon is “time-limited”
You can also restrict the number of coupons. If you want just sell 17 of them. This is called “scarcity”, designed to improve response.
the coupon is easily customizable. You can change the colours, change the text.

It’s using your website as it should be used – a “live” promotional system that attracts visitors and then gets them to buy.

But so many salon and spa owners get this WRONG! Are you one of them?

Anyway, I could tell you more about this great tool, even show you the website where it’s in place.

But to do that, you’ll have to leave a comment below.

Do you want your website working like it should? Do you want your website to start bringing in new clients – more than it might be now?

Leave a comment below and I’ll send you some more details including the actual website so that you can take a look at it.

One more thing… if your sick of dealing with website designers who don’t understand your business, then I can help you. Click here to start similar salon promotions for your business.Related Posts:

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Is The Salon Discount Coupon Craze Killing Your Business?

David Glendinning — Tue, 07 Jun 2011 08:37:42 +0000

You’ve all seen it… maybe even tried it.

It’s the crazy Scoopon, Cudos, Stardeals or whatever deal of the day that pops up in your emails, on Facebook… now even on television.

And people are flocking to them!

And WHY NOT! It’s a super cheap deal… these people are grabbing themselves a bargain. And I have to admit, I’ve been known to pick up a deal or two.

But here’s the reality… as a Salon & Spa owner… it’s likely to be KILLING your business!

It’s probably killing you if you’re crazy enough to provide one of these deals.

It’s way too cheap, you pay a hefty commission and you get flooded with the type of clients who NEVER, EVER come back… they are the cheap deals chasers… no loyalty, don’t value good service, whinge and complain, and probably couldn’t afford to spend in your business anyway.

And it’s also likely killing you because your clients are buying them up from your competition and leaving you in droves.

No longer are they your loyal client… they now chase the cheap, no frills, lousy service coupon deals.

OK… here’s some more REALITY!

You’re likely getting flooded with the crazy coupon deal salespeople wanting you to sign up to promote your Salon or Spa.

And they’re probably pretty good at convincing you of the BENEFITS of these deals and the chance you have to get a new client, upsell them and get them coming back to your business to pay your normal price.

Let me tell you… these benefits have a very good chance of NOT HAPPENING!

You get a lousy client who chases cheap deals… they will never pay your normal prices… and they won’t ever come back!

And in my opinion, those business owners who continue promoting their business using coupon de als… stand an excellent chance of GOING BROKE!

Seriously… how can you provide a service you usually charge $70 for, for just $29 and then give half that away in commission.

You’ll go broke!

So what do you do about it?

There is a SOLUTION!

Put simply… you’re going to have to change the way you do things. Because whether you like it or not… your marketplace is being conditioned to cheap deals!

You’re going to have to take ACTION to “build a fence around your herd”. You’re going to have to make sure your existing clients STAY with you… and have absolutely NO DESIRE to go anywhere else.

How do you do that?

I can reveal it to those who go to the following link…

Click Here To Beat The Salon Discount Coupon Blues

I have a SYSTEM that will rid you of the Discount Coupon BLUES! In fact, if you see your competition promoting through the discount coupon craze, you’ll simply laugh and wish them well as they reluctantly service 150 or upwards “low grade” clients and make NO money!

One Salon Owner I implemented this system for made over $4,000 in sales the first time she tried it and over $7,000 the second time… and she gets to keep 100% of the sales.

You’ll have the opportunity to make MORE sales at a price you want your clients to pay.

And you’ll be building a strong fence around your existing clients (your “herd”) that will remove any desire they have to go looking anywhere else compared to the value and level of service they receive from YOU.

Now is that something you WANT!

If it is, go to this link now and complete your details.

Click Here To Beat The Salon Discount Coupon Blues

And then we’ll get on the phone and I’ll explain the “Rid Yourself Of The Coupon Blues” SYSTEM to you.Related Posts:

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Is Your Salon or Day Spa Business Growing?

David Glendinning — Wed, 16 Feb 2011 05:07:47 +0000

Jumped onto Facebook recently to check out what’s happening and I saw this post that made me think a little…

“10% of the year is over, what have you accomplished”

Did you start 2011 with the goal of improving your business? And if you did, how’s that going?

Now we should all be measuring the performance of our business, maybe even checking our own personal performance. And as a Salon or Day Spa Owner, you should be taking some time checking if you’re improving your business or going backwards.

I’m the first to admit that I don’t measure my performance enough. Sure, I might pay it attention every now and then but the fact is the year goes so fast it’s sometimes a bit of a blur.

You work hard, every day seems the same, there is bound to be daily challenges that you have to handle… when do you get the time to actually measure your business performance.

So to help you out, I’d thought I’d give you my quick tips for a Salon or Day Spa business check up.

Are my sales up this month compared to same time last year
Did the number of new clients increase from the previous month
Is my average dollar sale amount increasing compared to the previous month
Is any marketing I’m doing proving profitable

That’s it… there’s quite a few others you could check, but to me those 4 give you a quick snapshot for time starved salon or day spa owners.

Now… if you answered YES to all 4, then congratulations. Whatever you’re doing is working and your salon or day spa business is growing.

If you answered NO to any of them (let’s hope it’s not all 4) then you have an emergency to deal with and the time for ACTION is now.

Now 1, 2 and 3 are pretty easy to determine. And if you are using a computer based system for your Salon or Day Spa then it should be easy to get the results.

But it’s number 4 that a lot of businesses get wrong.

What usually happens is you use an ad like this one (I’ve removed the Salon name so to avoid any problems ) and you spend a fortune on putting it in a newspaper or plastering it on your window, maybe even creating a flyer to distribute around the neighbourhood.

Worst yet, you use it for a yellow pages ad!

And the results are going to be pretty c**p.

But hang on, isn’t that the type of Ad that all Salons might use. It must work because everyone is using it?

Let me SAVE you some time… that Ad is not going to work for you, and it will not make you any money!

Here’s why… if you use an ad like that the only way you know it’s going to work is if you ask the client how they found you. That relies on you or your staff asking the question. And if you’re busy, chances are that you may not even ask the question.

So there’s no way to actually measure if the ad worked or not.

My advice… if you can’t accurately measure the performance of any Ad or promotion – instantly – then STOP spending anymore money using that particular Ad!

So what’s the SOLUTION.

As you know I focus on promoting your Salon or Day Spa using the Internet.

And it’s no different to what I refer to as the OFFLINE media eg. newspaper ads, yellow pages, flyers etc.

That is… you must accurately be able to measure the performance of your ONLINE media instantly. And that includes your website, online ads etc.

Many Salon and Day Spa owners use these media to promote their businesses.

And MOST get it wrong online as they do offline.

Here’s what two of my recent clients have achieved after I SAVED their poor performing websites with my Salon Success Website makeover.

Client #1: 14 new prospects this past week

Client #2: 7 new prospects this past week

Now these prospects have gone to their website and provided their name, address and email details and are now receiving the automated follow up system that has been created to “convince” these prospects to come into the Salon and take advantage of their FREE gift.

It’s SET and FORGET follow up PLUS it continues to attract new business 24 hours a day, 7 days a week!

And it requires no effort from anybody to follow up with the prospective client… it’s on auto-pilot.!

The SUCCESS rate… anywhere from 60 to 80% of these prospects make a booking for a service within the vicinity of $79 to $127.

How’s your website going? Is it creating new business for you? Are you taking advantage of everything the “online” world has to offer your Salon or Day Spa business?

Yes it can be overwhelming!

But ignoring it can be disastrous to your business.

If you’re a Salon or Day Spa who wants to TAKE ACTION, just click here.
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Can Your Salon Profit From The Internet Without A Salon Website?

David Glendinning — Thu, 21 Oct 2010 03:09:03 +0000

This is an interesting question. Come to think of it, it’s actually 2 questions…

Can a Salon profit from using the Internet?
Do you need a Salon website to profit from the Internet?

The fact is, there are many Salons out there that haven’t got a website. And I’m sure they’ve spent some time thinking about whether they really need one.

Let’s first look at the benefits of having a Salon website…

it’s a communication tool that delivers the benefits of your salon services.
your website appears in the search engines for a variety of keywords eg. “beauty salon”, “hair stylist”
once you get in the search engines you attract visitor traffic to your website as they search using the keywords
and once you get them to your website you can build a prospect list by capturing their name and email address
you can then market to these prospects to convince them to come into your Salon
And when they come into your Salon, you profit

But what about if you don’t have a Salon website? What can you do on the internet to be able to profit. Here’s my top 3 recommendations…

1. You could setup a Google business listing. List your business within your geographic area which results in your listing appearing in the Google search results. This is FREE to do.

This may result in prospects who search on the internet for your services, telephoning your Salon and maybe making an appointment.

2. You could create a Salon Facebook Fan page . If you spend some time to do this yourself then you could do it at no cost.

You then attract clients and prospects to your Facebook Page, provide regular updates and offers which may get them telephoning your Salon to make an appointment.

3. You could email your list of clients. You could do this using your Salon Sofwtare system or set it up within your own personal email software. You could email special offers which could then get your clients telephoning your Salon. Email Marketing for Salons can prove to
be a very profitable activity.

This is just a few of the activities you could do without the need for a Salon website.

So what’s the best option?

To me, it’s combining all the options above, based around a great functioning website that acts as an effective lead generator for new and existing clients.

But here’s the catch. Your Salon website will only be effective if it functions as a communication and marketing tool… a tool that delivers the benefits of your Salon services to your prospects and clients and automatically follows up prospects to get them into your Salon.

There are many parts to an effective salon website. And if you haven’t downloaded my FREE guide “The Ultimate Salon Website Guide – 5 Strategies To Get MORE Traffic, MORE Clients and MORE Sales From Your Salon Website”, then you should go and do it now.

Many Salon Owners balk at the idea of a website because of the cost. Personally, I think that idea is based on bad judgement, bad advice and is just a load of rubbish.

Let me explain…

Let’s say you do have an effective website that consistently gets you 5 new clients per month. Let’s then say that each of those clients spend $50 each visit (i’ve kept that low for this example), and attend your salon 8 times per year.

That’s 5 x 50 x 8 = $2,000 over the next 12 months.

Then the next month comes and the same thing happens. You gain another $2,000 over the following 12 months.

So for the next 12 months you gain 60 new clients that will spend $24,000 in your Salon in a 12 month period.

All from an effective website. That you pay for once that continues to put money in your bank account.

How much would you pay for that?

I certainly wouldn’t be too concerned over a few thousand dollars. BUT, and this is a big BUT… be sure that the website system you purchase has been proven to work. My Salon Success Website System has proven to be a profitable lead generation system for each Salon Owner that has invested in it.

Many Salon Owners make their website creation decision based on price. This is a costly mistake… because to fix it will cost you again!Related Posts:

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Facebook for Salons – Using The Power Of Facebook in Your Salon Marketing

David Glendinning — Sun, 06 Dec 2009 02:52:55 +0000

Have you heard the saying “Timing is everything”. And in your Salon business, the difference between massive success and failure can be put down to timing.

Here’s what I mean… how successful do you think you’d be promoting a summer hair or beauty package in Autumn, just before a cold and stormy winter.

You’d probably not have much success!

And it’s no different when you use the internet to market your services… Timing is everything.

Now here’s my definition of “Marketing”. It’s educating your customers about the benefits your product gives them and then convincing them to buy it from only you.

So how do you educate? Well… you’ve got to first start communicating with them. Through any media that you can possibly use and afford.

And that’s where Facebook for Salons comes in. Never has the timing been so perfect to start communicating with your clients using this most powerful tool.

And Facebook is now far too big to ignore. You might think it’s for kids, but let me give you a few facts;

Facebook has just reached 350 million active users
50% of these active users log on to Facebook in any given day
The fastest growing demographic of new Facebook users are those 35 years old and older… no longer is it something just the kids do
The average user has 130 friends on the site. So, your clients and prospects have a wide circle of influence.
More than 8 billion minutes are spent on Facebook each day (worldwide)
There are more than 45 million status updates each day
More than 10 million users become fans of Pages each day

And I can just about guarantee that some of these Facebook users are already YOUR clients. And, many more are your potential prospects.

It has become the fastest growing social media network the world has ever known. And don’t think your Salon clients aren’t using Facebook on a regular basis.

Consider this. Over the past week a number of Salons took the opportunity to set up a Salon Facebook Page. That’s a page specifically for business and it gives you a way to communicate instantly with your Fan (client) base.

One Salon (a hair salon) now has over 65 Fans. Another Beauty Salon has over 25 Fans, another has over 40 Fans. And their Fan base is growing rapidly using some of the strategies that have been suggested to them.

They now have a fast and effective way to share information about their Salon products, services and the latest news with their Fan base. They’re building a relationship with their clients… a relationship that could result in more Salon profits.

The timing is right and it’s an effective way to communcate with your clients.

If you want to learn more about using Facebook for your Salon then click on this link – Facebook For Salons.
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Blogging For Salons – An Essential Tool

David Glendinning — Wed, 24 Jun 2009 14:36:05 +0000

It’s been a little while since my last post. So let me tell you what I’ve been up to and why that’s important to you.

I’ve setup a number of Blogs.. and the reason I’ve been doing that is that it’s fast becoming the most effective way to build an online presence… Blogging for Salons and Spa’s can prove profitable for you – if you’re truly serious about wanting online success in your Salon or Spa.

In fact I’ve just written a FREE 16 page report that explains how YOU can PROFIT from blogging. And inside this report I provide an actual case study on how a Salon just like yours is using blogging to improve their online presence.

You can download it now…

http://www.SalonSuccessWebsite.com/bloggingforsalons.pdf

One thing you MUST be clear about: Blogging is not a choice anymore. If you want traffic, attention, great search engine rankings and PROFITS then you simply MUST have a Blog.

Here’s some actual facts on blogging (source BlogWorldExpo.com)

Over 120 thousand blogs are created every day .
There are over 1.4 million new blog posts every day .
22 of the 100 most popular websites in the world are blogs .
51% of blog readers shop online .
Blog readers average 23 hours online each week.

So YES… Blogs are a big deal!

And experts in search engine optimization (SEO) agree:

You simply must have an ongoing stream of valuable content to attract the most free traffic available in your niche through the search engines. There’s no better platform for publishing and organizing that content than a well-built blog.

You also need to consider the “social factor” of Blogs.

Blogs offer the ability to get instant feedback and followers. People expect to be able to interact with websites now.

And where do they talk? They get their advice from bloggers, social communities, and review sites where they can post questions about products and ask who has the best deals.

Blogger reviews of products and services impact heavily on their followers.

It won’t be long when almost every website will have a blog attached to it or will run entirely on blogging software. The benefits of blogs are just too many to pass up.

No matter what kind of service you provide, you need a blog to back it up, promote it, and attract more customers.

Imagine this… Your prospects might be considering YOU and a competitor. The one with the professional blog who actually “talks” to prospects and informs them with great tips, insights, tricks of the trade, or other sought after information will WIN more customers than those who just have a stagnant, outdated website!

So what are the SMART Salons and Spas doing… they are using Blogs to promote their services and products to their clients and prospects.

Check it out in the FREE Report that you can download NOW…

http://www.SalonSuccessWebsite.com/bloggingforsalons.pdf

And if you’re quick, take advantage of the special FREE offer and the end of the report. If you’re serious about building your ONLINE presence and PROFITS then you will.Related Posts:

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Salon Copywriting – Persuasive Words That Sell

David Glendinning — Tue, 02 Jun 2009 03:44:30 +0000

Do you know the SECRET to creating an Ad, Flyer, or Promotion that will quickly get you new clients and massive sales?

It’s using “Persuasive Words That Sell”! And mastering this art in your Salon or Spa business is going to boost your profits and let you live your life on your own terms.

It’s copywriting for your Salon or Spa.

Can you imagine the power of creating an ad marketing campaign in your Salon or Spa… whenever you want… that INSTANTLY results in a flood of new clients to your business.

I know from personal experience that discovering the “art of persuasion” is possibly the most PROFITABLE skill you can ever have.

Let me give you a great example of the power of persuasion.

I remember when I was a child when I wanted an ice cream there were certain things I could do that would almost guarantee I got the ice cream of my choice.

I soon learnt crying did me no good.

Nor did tantrums.

Nor did pleading my case.

So I got smart. I discovered through trial and error what worked and what didn’t. You see, even at an early age, you, me, everyone, we all learnt how to persuade.

As adults, many of us lose this skill. We let others make the choices for us. We put other people’s needs and wants ahead of our own.

That is actually a mistake!

And, as Salon or Spa business owners, re-discovering this “art of persuasion” is where the profits are. The GOOD news is, you can learn the “art of persuasion” and it’s easier than you think.

One guy I’ve known for years who is a master at persuasion is copywriting genius and my good friend, Pete Godfrey. Pete is one of Australia’s leading copywriters and master sales strategists.

For some reason, Pete’s giving away, FREE of charge, a powerful new report called: “The Ultimate Copywriting & Marketing Secret”. PLUS, there are 3 other other BONUS reports that he’s also giving away. He could easily charge a few hundred dollars for this stuff.

I’ve just gone and grabbed my copy and it’s a great read. You’ll discover the one critical thing you can do right now to become a master at persuasion.

I must tell you this first… You are going to need to give him your name and email address to get the report. Who cares! This report contains some powerful, dynamic stuff that you can apply quickly to your own marketing promotions.

I’d grab this before your competition does!

Go there now : “The Ultimate Copywriting & Marketing Secret” and read every word of this life changing report. I’ve got my copy; now it’s time to get yours.

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Backend Sales – Hidden Salon Profits

David Glendinning — Fri, 22 May 2009 08:23:39 +0000

Why is it that some Salons and Day Spas have massive success and continue to grow their business while others are left languishing behind?

And this is despite the current economic conditions! Some Salons and Day Spas that I work with are still growing at a massive pace… so don’t go blaming the Recession for your lack of business success!

So what are they doing different that you may not have a clue about?

It’s that the BIG Successful Salons understand the difference between MARKETING and SELLING. And the power of Salon Backend Sales!

You see, in many of the Salon & Spa websites that I review, they make the classic mistake of trying to SELL to a prospect rather than MARKET to them.

Here’s an example… you visit a website and they display all their products… buy a gift voucher here, book in for a treatment there. All their efforts… their website purpose… is directed at SELLING something or getting them to contact you to book in for some type of service.

Here’s a BIG reality check! Most of your website visitors won’t be back when they leave your website… unless you get their contact information.

So if your FIRST communication with your online prospect is trying to SELL them something, then you’re missing out on the biggest opportunity to use your salon / day spa website to massively grow your business!

The mistake your making… is trying to SELL on the FRONTEND!

What’s the BETTER option. Well, one strategy is to first build a relationship with them. Remember, the prospect coming to you through your SALON or SPA website probably knows nothing about you so the chances of selling something to them is pretty slim.

What should you try and do? I’d be focusing all my efforts on getting that prospect to provide me with their name and email address. And when they do provide that, hook them into an autoresponder that sends out sequential emails at a pre-set time period (eg. on Day 1, 3, 5, 7 etc).

The emails that go out to that prospect have the purpose of creating a desire in that prospect to want your product or service. It’s building a relationship with that prospect with the end result being that they will buy from you.

This is what I refer to as Salon BACKEND Selling – Revealing Your Hidden Profits!

That’s what the BIG Successful Salons and Spas understand

It’s about putting your business on auto-pilot. And it’s an example of MARKETING as opposed to SELLING.

Do you want to use your Salon or Day Spa website to put your business on Auto Pilot? Then you need to check this out… Email Marketing For Salons and Spas

And it will generate more business and greater profits for your Salon or Spa PLUS… build your prospect list. And to the BIG Successful Salons, the money is in the size and the relationship they build with their list.
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