A Salon Website That Works

I love it when a Salon Owner finally gets it! That their Salon Website should do a whole lot more than just look good… that it should actually be getting them MORE Clients and making them MORE Money.
And there’s never been a better example of this than Nicole Larsen of Beauty Necessities Laser and Beauty [...]

Backend Sales – Hidden Salon Profits

Why is it that some Salons and Day Spas have massive success and continue to grow their business while others are left languishing behind?
And this is despite the current economic conditions! Some Salons and Day Spas that I work with are still growing at a massive pace… so don’t go blaming the Recession for your [...]

Salon Marketing Mothers Day Promotion

Without doubt, one of the best online salon marketing opportunities for your salon or day spa is Mothers Day.
Having ther ability to quickly and easily contact your client or prospect list is the key. And if you have the right salon email marketing campaign setup you can profit massively from this once a year event.
I’ve [...]

Should You Put Prices on Your Salon Website?

That’s a good question… go and take a look at a few salon beauty websites or hair salon websites. I’ll guarantee that the majority of them have their prices displayed on them.
So if everyone else is doing it, then so should you… right?
IMHO, not exactly. I’m not a fan of putting prices on your website! [...]

Salon Marketing – Strategies to Promote Your Website

Today I’m going to talk a little bit more about Salon Marketing… specifically how you can get more visitors to your website.
I’ve mentioned this before. Very few… and I mean very few, salon owners even think about marketing their salon websites. This is what I call the “Create and Forget” syndrome. They simply CREATE their [...]

The Power of Salon Email Marketing

It’s Valentines Day time of year again. And, as a Salon Owner, it’s that time of year where your salon marketing gears towards selling gift vouchers to those wanting to impress their loved ones.
Today, I want to tell you about one Salon Owner I know… let’s call him “Mr X”… who continually defies the current [...]

Salon Email Marketing Strategies to Explode Your Salon Profits

Your Salon or Spa needs to understand the power of email marketing and what it can do for your Salon profits. A recent survey of Salon and Spa owners revealed that only a very small number of salons and spa are actually using salon email marketing strategies in their business.
I call these “hidden” profits… very [...]