Salon Website Marketing » salon email marketing

A Salon Website That Works

David Glendinning — Wed, 04 Nov 2009 02:10:03 +0000

I love it when a Salon Owner finally gets it! That their Salon Website should do a whole lot more than just look good… that it should actually be getting them MORE Clients and making them MORE Money.

And there’s never been a better example of this than Nicole Larsen of Beauty Necessities Laser and Beauty Salon in Doncaster, Melbourne Victoria. Nicole recently took advantage of a special offer I made to create her a Salon Success Website. And now she’s realized the awesome power that an automated online marketing system can do for her Salon business.

Here’s just some of the results she’s achieved within the past few weeks;

listed on the 1st page of Google for her main keyword search term
listed on the 1st page of Google for many of her Beauty Salon services keyword search terms
over 40 opt-ins to her online client list from just 1 email to her client list
a fast growing Facebook Fan Page with clients joining up each and every day
a “set-and-forget” automated email follow up system that is bringing new and previous clients back into the Salon

She’s got more than just a website! She’s now got a powerful automated online marketing system that is dominating the search engines, getting more website traffic, bringing in new clients and follows up her prospects to convert them to paying clients.

And it’s working for her 24 hours per day, 7 days a week… public holidays included!

And this is just the start. Nicole’s website is less than 2 months old and already it’s making money for her business. By building an online list of prospects and clients she has the ability to continue to market her products and services to them through the use of cheap, effective email marketing. And she’s also extended this to Facebook. By building a Fan base to her Facebook Business Page she can now communicate regularly to her Fans. She can now promote her Salon, her services and keep her Fans up to date with what’s happening in her Salon. Facebook is a powerful media, one which I’ll be talking more about very soon in future articles.

Imagine this… you arrive at your Salon at the beginning of the week. You check out the appointment book and see that it’s going to be a very quiet week… not many bookings at all. You start to stress a little, you’ve got bills to pay, staff wages, rent… where’s the money going to come from this week?

What’s your solution? Can you quickly put together a great offer and email it out to your online client list and get them to take ACTION? Can it get your phone to ring with clients wanting to book in to take up the special offer… and put money into your cash register so that you can pay the bills this week?

Nicole’s one Salon Owner that finally worked it out… how to get the Internet and her Salon Website working for her. She’s now joined that very small group of Salon Owners who understands HOW to use the Internet to effectively grow her business. And Nicole now has the power to immediately contact her online list and bring in business… leaving her competition for dead.

This is what a Salon Success Website could do for you. Create a website and an online marketing system that gets results… sometimes instantly… when you need to!

Is this system Nicole now has in place something you want for your Salon? If you’re ready to take the same ACTION Nicole did then check out this great offer. Just click on the following link to read more

Click Here – A Salon Success Website Solution Special Offer

You’ll read how you can take advantage of a great special offer to create your OWN automated online marketing system. But you do need to be quick about it because it’s limited to just a few and it’s only available for the next 6 days…

About The Author

David Glendinning specializes in Direct Response Website design and Business Coaching for the Salon and Day Spa industry. If you want a website that pulls in the clients and puts $$$ into YOUR cash register then visit Salon Success Website. For your FREE Report... The 7 Common and Costly Mistakes Salon Owners Make With Their Website, go to Salon Website Secrets

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Backend Sales – Hidden Salon Profits

David Glendinning — Fri, 22 May 2009 08:23:39 +0000

Why is it that some Salons and Day Spas have massive success and continue to grow their business while others are left languishing behind?

And this is despite the current economic conditions! Some Salons and Day Spas that I work with are still growing at a massive pace… so don’t go blaming the Recession for your lack of business success!

So what are they doing different that you may not have a clue about?

It’s that the BIG Successful Salons understand the difference between MARKETING and SELLING. And the power of Salon Backend Sales!

You see, in many of the Salon & Spa websites that I review, they make the classic mistake of trying to SELL to a prospect rather than MARKET to them.

Here’s an example… you visit a website and they display all their products… buy a gift voucher here, book in for a treatment there. All their efforts… their website purpose… is directed at SELLING something or getting them to contact you to book in for some type of service.

Here’s a BIG reality check! Most of your website visitors won’t be back when they leave your website… unless you get their contact information.

So if your FIRST communication with your online prospect is trying to SELL them something, then you’re missing out on the biggest opportunity to use your salon / day spa website to massively grow your business!

The mistake your making… is trying to SELL on the FRONTEND!

What’s the BETTER option. Well, one strategy is to first build a relationship with them. Remember, the prospect coming to you through your SALON or SPA website probably knows nothing about you so the chances of selling something to them is pretty slim.

What should you try and do? I’d be focusing all my efforts on getting that prospect to provide me with their name and email address. And when they do provide that, hook them into an autoresponder that sends out sequential emails at a pre-set time period (eg. on Day 1, 3, 5, 7 etc).

The emails that go out to that prospect have the purpose of creating a desire in that prospect to want your product or service. It’s building a relationship with that prospect with the end result being that they will buy from you.

This is what I refer to as Salon BACKEND Selling – Revealing Your Hidden Profits!

That’s what the BIG Successful Salons and Spas understand

It’s about putting your business on auto-pilot. And it’s an example of MARKETING as opposed to SELLING.

Do you want to use your Salon or Day Spa website to put your business on Auto Pilot? Then you need to check this out… Email Marketing For Salons and Spas

And it will generate more business and greater profits for your Salon or Spa PLUS… build your prospect list. And to the BIG Successful Salons, the money is in the size and the relationship they build with their list.

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Salon Marketing Mothers Day Promotion

David Glendinning — Thu, 07 May 2009 05:08:23 +0000

Without doubt, one of the best online salon marketing opportunities for your salon or day spa is Mothers Day.

Having ther ability to quickly and easily contact your client or prospect list is the key. And if you have the right salon email marketing campaign setup you can profit massively from this once a year event.

I’ve just got off the phone from a good friend of mine who, with his partner, own and operate their own Day Spa. He was pretty excited! “Dave, I can’t talk long, I’m just too busy sending out all these gift vouchers that we’ve sold this week.”

So I asked him what sort of results he had achieved. Now my friend sent the first email out on Monday of this week (today is Thursday, the week leading up to Mothers Day). The telephones started to ring within a few minutes of the email going out and they had a great result by the end of the day.

I actually spoke to him on the Tuesday, and suggested that he send another email out the next day. I even gave him an idea of the “selling” technique to use so that it “naturally” flowed on from the first email.

So the second email went out on Wednesday… again the phones started to go crazy with people wanting to take advantage of the mothers day packages they were promoting.

Now here’s the results so far… over $20,000 in sales from 2 emails, average sale over $200. In fact, of the 3 offers he sent, the lowest value offer is being outsold 2:1.

In fact, he even sold a gift voucher to a guy in Sydney (who wanted it for his Mum, here in Perth, Western Australia) and he hadn’t been into their Day Spa for over 4 years. Another comment was from a real estate rep who mentioned that they were the only salon or day spa (she had been to a few over the years) that would consistently send out value added offers by email.

Here’s the salon marketing strategy for mothers day promotions.

if you haven’t done it already, start collecting email addresses from your clients and prospects through your salon website or from those that visit your salon or day spa.
you will make more profits from a multi-step email campaign. So in the week leading up to Mothers Day you should be planning 2 or 3 emails to go to your list.
you must promote value added packages if you want to sell mothers day gift certificates. That is the packages that have a value far in excess of the gift voucher. Example… “get $397 worth of beauty treatments for only $247″.
consistently use emails to stay in touch with clients and prospects.

Here’s the salon email marketing resource that you WANT to get your hands on…

http://www.SalonEmailProfits.com

This resource details step by step, what you need to know and understand for effective salon email marketing… PLUS, you’ll get a collection of money making emails that salons and day spas have actually used in their promotions… including Mothers Day!

What would you do with an extra $20,000 in your Salon or Day Spa right now?

To your successful salon marketing…

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Should You Put Prices on Your Salon Website?

David Glendinning — Sat, 28 Feb 2009 00:09:39 +0000

That’s a good question… go and take a look at a few salon beauty websites or hair salon websites. I’ll guarantee that the majority of them have their prices displayed on them.

So if everyone else is doing it, then so should you… right?

IMHO, not exactly. I’m not a fan of putting prices on your website! Let me explain…

The biggest problem I have with it, is that, in the absence of anything else, by displaying your prices you are making price the number one determining factor whether the client will buy from you or not.

Take this example. Two salon owners get up in front of you… the first one say’s that the price for a new fashioned hair style is $79. The second one tells you that it’s $50. Now, which one would you choose? Remember… they say nothing else and you have to make a decision based on what has been presented to you.

On that basis, you’d choose the cheaper one… why would you do anything else! It’s not a trick question and also let’s assume that both salon owners look great so you don’t form an opinion on what they wear or how they look.

And that’s the problem that I see in most salon websites that I look at. Most websites look pretty much the same, give or take a little bit of design difference. Without even thinking, salon owners create their website pretty much the same as every other salon and make their prices the only point of difference between their competition.

Why would you do that when studies show that only a small percentage of buyers base their decisions on price… in fact less than 25%. So why do salon owners create something that only caters for the minority? I truly believe that many salon owners base all their salon marketing on the fact that they need to be price competitive… they know nothing else!

What about the other 75% who don’t use price as their number one determining factor on whether to do business with you or not! Show me a salon that is, or has been, massively successful being the cheapest salon around. Fact is, those salons are the first to go broke!

In fact, the most successful salons have been those salons who are not the cheapest. These are the salons who get their clients coming back more often and have a higher average spend per visit.

However… and here’s the catch… there will be a ton of people who are unlikely to contact you without an indication of price.

So how should you position your salon website to cater for that? Well… listen up because here’s the key ingredient.

Price is only important when there’s nothing else to talk about.

Typically, a salon website will promote your service by including all the features. Your web visitor (prospect) will compare this service to your competition and seeing very little difference will base their buying decision on price alone.

So the fundamental key here is to promote your difference. How? By providing more information as to why your offer is unique or different.

Here’s 4 ways you can do this…

Make them a unique “added value” offer and display it prominantly on your website. How about $247 worth of salon services for only $99. Now, that might make you squirm a little. But the fact is the service you are offering is possibly chock full of undisclosed benefits that you’ve never put a value on. What about the 5 minute scalp massage, the neck massage, the intensive conditioning treatment. Many hair salons do that as standard but never put a value on it. It’s the same for treatments in the beauty salon.
What about giving away a FREE Gift voucher to “bribe” a web visitor to give them your name and email address. That way you can continue to market to them and convert them from prospect to client. How would you like a step by step, salon email marketing plan that will boost your salon profits. Then go and check out Email Marketing For Salons and Spas.
Use testimonials on your website. Many prospects are very skeptical and won’t trust what you say. By showing them video, pictures, stories from satisfied clients you start to build trust in the minds of your prospects.
Have a satisfaction of service guarantee. If your client is not happy with the treatment they just received then refund them the money or provide another service for FREE. Many salons do this anyway, but they don’t publicize it. You should “yell it from the rooftops”. I bet your competition doesn’t do it.

Here’s the main point… the typical salon website displays prices on their website in a manner that makes them compete on price alone. Your goal is to provide as much informations as you can that creates a point of difference. You will be amazed at the results.

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Salon Marketing – Strategies to Promote Your Website

David Glendinning — Fri, 20 Feb 2009 09:26:37 +0000

Today I’m going to talk a little bit more about Salon Marketing… specifically how you can get more visitors to your website.

I’ve mentioned this before. Very few… and I mean very few, salon owners even think about marketing their salon websites. This is what I call the “Create and Forget” syndrome. They simply CREATE their salon website, get it looking all pretty so that they can show their friends and tickle their EGO… and they FORGET about it.

It’s one of the biggest mistakes Salon Owners make. They rarely add any content, rarely change anything. But perhaps a bigger and more costly mistake is not doing anything about it! I’ve been telling you how the “million dollar” salons use their website to continually bring in more and more profits and still the EGO driven salon owners do nothing about it.

Maybe I seem a little harsh but I’m telling you what I’m seeing! Anyway… let’s get on with the strategies.

Here’s My top 5, Salon Marketing Strategies For Your Website

The goal is to get more visitors to your website… and once they come, to get them to take the action you want them to take. I’ve spoken about that in other salon marketing articles… you want them to give you their name and email address so that you can continue to market to them in the future.

1. Consider your salon marketing “keywords”

Have you ever noticed the Title bar in your browser when you visit a website?

It should include the number 1 keyword that you want to appear in the search engines as. So if you do “Laser Skin Therapy” and you’re based in the location of “Emerald”, then that’s what it should say. Go and check that keyword in Google… it has number 1 ranking.

Too many salon websites don’t do that. Many have the name of the Salon or some other obscure title. If someone doesn’t know you and they try and search for you it won’t matter what your Salon name is. They will look for the service they are after.

Here’s the next thing. If you have many pages on your website, they should all be relevant to a different keyword. Again, many salon websites have the same Title throughout their website… a big mistake for search engine presence.

2. Add great Content

This is another search engine strategy, but it is also a “positioning” strategy. You should position yourself as an authority on what you do. If someone comes to your website they want good, relevant content. If you’re a beauty salon, then a great salon marketing strategy is to provide information to the web visitor that they will value. A very effective way to do this is through the technique of blogging

3. Promote your website using traditional media

Do you include your website URL on all your stationery, cards, communication to your clients. If you place ads in the local media, include your website address. You could even send them direct to a specific website page that relates to the ad and offer you are promoting. It’s been proven that some people prefer to go direct to a web page than make telephone contact with a business. By promoting your website address you benefit on both counts.

4. Use email marketing

I’ve discussed this salon marketing strategy in different articles on this website. It’s easy to email your client list and refer them to a website page. It gets them back to the website, puts them in front of your offer which if good, will get you sales. The other benefit is that salon email marketing is cheap, quick and can be very effective.

5. Promote your website in online forums and blogs

There are many online forums and blogs (just like this one) related to your industry. Find some that have serious (not spammy) discussion on your subject. Don’t be overly “aggressive” in plugging your website, be helpful, offer responses and let your “signature” at the end of your post do the marketing for you.

The other benefit of this is that your signature could provide you with inbound links to your website thus improving your web “visibility” and your search engine placement.

That’s it… 5 of my top salon marketing strategies for your website. Would love to hear your opinions, so leave your comments below.

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The Power of Salon Email Marketing

David Glendinning — Wed, 11 Feb 2009 00:52:11 +0000

It’s Valentines Day time of year again. And, as a Salon Owner, it’s that time of year where your salon marketing gears towards selling gift vouchers to those wanting to impress their loved ones.

Today, I want to tell you about one Salon Owner I know… let’s call him “Mr X”… who continually defies the current economic climate and talk of “recession slow down” by constantly making more money while his competitors suffer.

He is one of the “Million Dollar” salon owners I talk about in my report “Website ‘Money Making’ Nuggets – How Million Dollar Salons & Spas Make Money On The Internet That They Don’t Want You To Know About…”

Go and grab your FREE copy of my report here.

So what does Mr X do?

Well first up, he makes a great offer… in fact he came up with 3 great packages for Valentines Day. He had one valued at $438 that you only paid $287 and another valued at $385 that you only paid $197.

Are you getting the idea yet? Great OFFER, great SAVING, if you buy now!

Now here’s the thing… your great offer will fail if it “falls on deaf ears”! What do I mean? Well, if you come up with a great offer and have no one to tell about it, then chances are your salon marketing promotion will fail.

Here’s what a typical salon does. And I see this time and time again. I have a big shopping centre nearby. And in that centre there would be at least 3 beauty salons, 7 hairdressers. You walk past them and they have a sign on the window displaying their latest offer. Nothing against that type of marketing, but it’s not going to create a flood of customers.

They may even post out an offer to the client list. Many don’t as they realize it’s going to cost them at least 50 cents for the stamp, more for the printing of the offer and the envelope, and who knows how much time and energy to stuff the envelope. So the typical salon owner figures it’s going to cost too much and take too much time to be profitable. And besides, last year Valentines Day was not that great a promotion and today, times are tough… aren’t we in a recession??

This is just the thing that Mr X wants his competition to think! You don’t think his salon turns over in excess of a million dollar a year in sales doing and “thinking” the same as the struggling salons do.

Mr X uses salon email marketing very effectively. And he knows that he can blast out this offer to his client list in minutes… at little or no cost.

And he can do this as a salon email marketing campaign. In fact, he has sent out 2 emails to his list so far with a third to come very soon in the lead up to Valentines Day. He understands that a great salon marketing campaign requires more than one contact so as to maximise his profits.

Is you salon or day spa doing this? Using email marketing to promote offers, make sales and improve profits.

If you are… congratulations!

If you’re not… what are you going to do about it? You are missing out on salon profits! What you need to do is get your hands on Email Marketing For Salons & Days Spas… Email Success Strategies To Explode Your Salon & Spa Profits.

It’s a step by step guide with some great bonuses that you can start using today.

Here’s to successful Salon online marketing!

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Salon Email Marketing Strategies to Explode Your Salon Profits

David Glendinning — Fri, 30 Jan 2009 02:16:54 +0000

Your Salon or Spa needs to understand the power of email marketing and what it can do for your Salon profits. A recent survey of Salon and Spa owners revealed that only a very small number of salons and spa are actually using salon email marketing strategies in their business.

I call these “hidden” profits… very much the “diamonds in the backyard“.

Why? Let me explain. All too often Salon and Spa owners spend all their efforts and money in marketing strategies to attract a NEW client. They rarely spend the time or money “mining” in their own backyard!

You see, more profits will be made from your EXISTING clients or prospects than what can be made from NEW clients. And marketing to your existing clients or prospects, that is… your list, is untold more cheaper and far more effective.

And that’s true if your marketing online or “offline”!

Now let’s focus here on your online marketing… because that’s what I love talking about!

For the most part, email marketing is FREE! You have a list of clients and prospects on your database and to email them costs you no money. OK, there may be a cost in your internet connections, your autoresponder service, but you’re likely paying for that anyway.

Compare that to a mailout… you have to pay for the printing, the envelope and the postage.

Now imagine this… you come into your Salon or Spa on a Monday and check out the bookings for the week. Business looks a little light on… the staff are wandering around trying to make themselves look busy… they’re going to get paid anyway… rather you have them busy making YOU money!

You sit yourself down, and create a special package offer, something like $290 worth of salon or spa services for a special price of $127. It’s for this week only, at that price you only offer 17 packages. You write that out and then fire up your email service that can broadcast that special offer out to your list of past clients and prospects. You hit the send button on your computer and then go and get yourself a cup of coffee.

5 minutes later you are enjoying the coffee and the telephone starts to ring. Not just once but a steady stream. You’re front desk receptionist is starting to get a little busy so you put another staff member on the telephones to help her out. The people who are ringing are clients who want to book in for the special offer they just received in their email inbox. They were thinking about doing something special this week and then your email promoting your special offer prompted them to give you a call. Hey… they’re SAVING money coming in to pay you $127.

Pretty soon the 17 packages have been sold and the clients are all booked in… in fact, you’ve actually sold 25 packages… That’s not bad, let’s not tell anyone we actually sold a few more than what we said we would. Your staff are now busy for the week and you’ve just generated (25 @ $127) $3,175 from one email.

Not bad for a few minutes work!

What I’ve just described to you is not fantasy. There are a very small number of Salons and Spas who are doing this time and time again, continually profiting from the power of Salon Email Marketing. In fact, one Spa owner I know credits in excess of 10’s of Thousands of Dollars in profits to simple email marketing.

Now… why do you think there are very few Salons or Spas using this strategy? Here’s my take on it. Very few understand or know how to do it!

That’s why I’ve created a brand new product called “Email Marketing For Salons & Spas – Email Success Strategies To Explode Your Salon and Spa Profits”. I recommend you check out this great resource now. It’s not expensive, just $67 USD. PLUS, there are some great bonuses, worth far more than the entire cost of the product. Just click here to discover more information.

To your Salon Marketing Success

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