Salon Marketing Website » salon marketing

Salon Google Places: 5 Gold Star Rating

David Glendinning — Fri, 09 Sep 2011 01:06:35 +0000

I’ve spoken about Google Places before… and those Salon/Spa owners who devour my stuff (and there are many) have grabbed hold of this tool to skyrocket their Google position to attract more clients.

This tool works. Ignore this at your peril. More and more of your prospective clients are looking on the internet for your service. Don’t let your competition beat you to it.

Today I want to talk about the 5 Star Gold rating that you can achieve with Google Places.

Here’s the benefit: Your listing stands out above all the other listings… attracting MORE clients.

Take a look at the image below… you can click on it to make it larger (then press “esc” on your keyboard to return to normal view).

Take a look at listings number 3 and 5.

See how the 5 Star Rating stands out from the other listings. I’ve just read an online case study that reports that theses listings get an INCREASED response from the minute the 5 Star Rating appears.

So it’s fair to say that these listings out perform the other listings. Yes, #1 ranking is great, but a 5 Star listing improves response.

So how can you achieve a 5 star rating?

It’s easy in principle… you just need 5 Google reviews from clients who have visited your business.

I say in principle because a client needs to know what they’re doing when creating the review.

They need to find your listing, log into their Google Account (if they have one) write out a review then publish it.

It’s not so simple if you don’t know what you’re doing.

BUT, getting a written review is well worth it for the business owner.

And I have a strategy and the instructions to do that… a way to make it easier for your clients to actually write a review.

To get this strategy you’ll need to contact me. Just leave a comment below and then I’ll email you back a copy of the strategy.

You could have a 5 Star Ranking in no time.

But remember… you want to do this before your competition does. Go do it now… just add a comment below.Related Posts:

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Salon Marketing – There’s Always A Better Way

David Glendinning — Mon, 11 Apr 2011 09:28:05 +0000

When thinking about your business, how often do you look out for newer and better ways to do things.

I’m hoping you respond that you do it often!

Because the alternative can send you BROKE… real quick.

When it comes to results… and I’m talking results that make your business grow and you wealthier… I always consider what the successful people are doing.

Because if anything, I’d rather follow what the successful people are doing rather than those that are full of advice but actually have had none or very limited success.

I’ve come to the conclusion, and it’s taken quite a few years to do that, that I’d rather “copy” great results than have to try and “think up” something new that may or may not, be successful.

For quite a large part of my business life, I thought I could have great success thinking up new and fresh ideas… and do it all myself.

Thankfully I’ve woken up to the fact that, that sort of idea is just STUPID, usually ending up with lousy results, heaps of worry and many bouts of prolonged procrastination.

So right now I’m focusing on the FAST way to success. I’ve worked out it’s easier and great results are just about guaranteed! Slow hasn’t worked out that well for me.

Here’s what I’ve learnt… the secret to my tiny piece of success!

Work out what others do successfully… then COPY it!

It’s pretty simple… I wish I had of worked it out years ago. Sometimes you can copy exactly… other times you have to think a little and adapt it to your desired outcome.

But mostly you just COPY!

Here’s what I’ve discovered;

When I FOCUS on copying successful strategies, ideas, processes… I get results FAST… with very little worry and heaps less PROCRASTINATION!

Beats the life out of carrying out my business as a deep, orginal thinker!

Anyway… you might be wondering what my point is.

But before I get to that I just wanted to share a little about what’s been happening in my business life.

I’m busy copying successful people. I’m asking what they do and then applying it to me.

Like this;

There are certain things you are very good at… FOCUS on that!
You cannot do everything yourself… DELEGATE someone else to do it
If you’re going to listen to anybody make sure they’ve had success doing it or they have PROOF that it works… TESTIMONIALS
If paying money FAST TRACKS results, then PAY it

One of my most LIMITING beliefs relevant to my business success was thinking too much. It resulted in procrastination and LOST opportunities.

I thought I could learn how to do it myself. Fact was, I was too busy to learn how to do it and more often than not, I never did.

Now I follow the Nike mantra – “Just Do It”.

Now… to my point!

You as a Salon or Day Spa owner could continue to think about how the internet will help your business. You could continue to think that, one day, you will spend time trying to work it all out.

Fact is, the internet can help your business… and YOU will NEVER find the time to work it out.

And in 1 to 3 years time, you could be exactly where you are now… confused, frustrated, still thinking that just one day it might all become clear enough for you to take advantage of it.

I do know how to get your business using the internet effectively… and I can do it for YOU!

I’ve done it for many clients… and I stay up to date with what works and what changes can benefit YOU!

If you want to FAST TRACK your results, then follow the link below; you’ll see some of the business owners who have stopped the procrastination… and if like them you desire success and are prepared to ACT, then there’s a FAST TRACK Action form you can complete if you want to COPY what these and other successful Salons and Day Spas are doing.

Click Here To Take Action Today…

If you’ve got visions of success in your business, then I’ll be talking to you soon.Related Posts:

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Salon Google Places – A Must Have Tool for 2011.

David Glendinning — Fri, 25 Feb 2011 05:39:09 +0000

I’ve just written a brand new guide for Salon and Day Spa owners. It’s called “Salon Owners Guide To Google Domination”

It explains, step by step, how you can use and setup a Google Places listing for your Salon or Day Spa business.

If you don’t know what Google Places is, it’s a fantastic tool to get your business listed on the front page of Google for your LOCAL search results. If you follow the guide, you could even achieve the coveted #1 position in Google.

And if you can do that then I guarantee that your business will benefit from increased enquiries and new clients!

Best part is… Google Places is FREE to setup yourself! The guide will assist you on how to do it correctly.

You can grab your FREE copy of the guide from the following link.

Salon Google Places – The Ultimate Guide To Google Domination

Now Google Places is not just for internet searches.

It also makes your business MOBILE ready. Google Places allows people using SMARTPHONES, such as an iPhone, to quickly locate your salon or day spa business.

If you’ve got one of those phones, then go and search Google for “beauty salon”, “hair salon”, “day spa” or whatever applies to your business.

It instantly returns Google Places business results for whatever geographic area you’re currently in.

Right now you might be think “so what”!

I’m not here to convince you, I’m simply telling you that it’s a valuable tool for YOUR business.

I know many Salon and Day Spa owners who have setup their Google Places listing, got to the TOP of Google search listings and are now rejoicing in the extra exposure and patronage of new clients.

If you want your business to be found on the Internet, then this is how to do it.

Businesses pays a fortune for improved search engine rankings. Here’s how YOU can do it for FREE!

Get your copy now from this link

Salon Google Places – The Ultimate Guide To Google DominationRelated Posts:

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Promoting Your Salon – This Beats The Yellow Pages Hands Down

David Glendinning — Mon, 07 Feb 2011 10:04:16 +0000

Have you any idea what the number 1 “offline” referrer of new clients to your Salon is?

Is it the regular newspaper ad you run, what about “word of mouth”, even walk in traffic from the shopping centre you are located in.

Maybe it’s the yellow pages! But if you ask me I’d be saying that the the Yellow Pages, as a source of hew business to your Salon… is dead in the water!

And here’s why.

I’ve been a a business owner just like you. The amount of money I spent on Yellow Pages advertising would amount to over $250,000 over an 8 year period.

I hated spending it… and I hated the annual visit from the Yellow Pages rep who used to explain all the new features they had that year and that it was only going to cost 8% more than last year.

And then they’d go onto explain how bad business could become if I dared change the size of the ad, how I’d be re-positioned to the back of the section.

And a part of me did get frightened. I had some pretty big competition and the thought of letting them get one up on me was scary.

What if I lost customers… what if I’d be making a mistake.

The fact was… Yellow Pages was getting me business… and I was at the mercy of the big advertiser who had such a stranglehold on my client base.

That was back in 2003… fast forward to today… 2011.

In my opinion, the Yellow Pages is dead as a referrer of new business. Even if the opportunity existed to jump into the Yellow Pages, right up the front of the Salon section… I’d be saving my money and telling the Yellow Pages rep to take a jump!

The cost for a Yellow Pages ad is huge… and there’s no guarantee that it’s going to work for you. There’s too many unknowns beyond your control. Where is your ad going to appear,
right side, left side, top or bottom, are my competitors before me?

Here’s the biggest killer of the Yellow Pages… very few people now use it to find a Salon service. Is your ideal client aged below 55? The fact is… most people, especially your ideal client, now uses other means to find a service business such as yours.

They use the internet, they use their smartphone!

The last place they go to is the bulky Yellow Pages book.

3 months ago I got my new Yellow Pages delivered to my front door. It’s still in it’s plastic wrapper sitting in a corner of my office.

Note to self… get up and throw it in the bin!

Special note: when I refer to the Yellow Pages I’m talking about the bulky Yellow books PLUS Yellow Pages online. SAVE your money… look for cheaper more effective options and don’t believe one word from the Yellow Pages rep about volume statistics regarding searches in your particular Salon industry.

So, as a Salon owner what does this mean to you?

Understand what your clients are doing. Find out if they use the internet to find you.

And then make sure that your Salon is setup to take advantage of the internet based tools that accommodate what your clients are doing.

That’s Google Places for Salons and it’s optimizing or creating a Salon website that is a lead generation tool. That is, it clearly brings new clients into your Salon.

I spend a lot of time checking out what Salons are doing on the Internet. And 95% of them have no idea what to do.

You want your Salon to be dominant on the internet.

You want your Salon to be dominant in the smartphone marketplace.

It’s not diificult… and it cost a small fraction of what the Yellow Pages is going to cost you.

It’s far more effective… and it SAVES you money.

I wish they had this sort of technology back when I ran my business because I would have beaten the pants off my competition!

Is your Salon consistently getting NEW clients from your website and online tools like Google Places? If not…. then contact me by clicking on this link and we can discuss how the Salon Success Website System can get you MORE clients and make you MORE sales.Related Posts:

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Salon Websites – What Happens When A Salon Owner “Gets It”

David Glendinning — Fri, 28 Jan 2011 04:19:08 +0000

For a few years now I’ve been nagging salon owners on the benefits that a website designed to make you money can have on your salon business. Your salon website should be near the top of the search engines so your prospects can find you and it should be regularly getting you new clients in the door.

But it’s a depressingly common problem that 99% of salon websites out there are just a waste of internet space. They’re old, never updated and have never made a cent for the salon owner. And this is after probably costing a few thousand dollars to create.

The answer is simple… as Robyn Curnow of Beauty on Ryrie has discovered. Her beauty salon day spa in Ringwood Victoria recently had one of my salon website makeovers. Just today, she sent me this email…

Hi David… Just letting you know that the phone is so busy with new customers since you did the website that I can’t fit them in. I need more staff! – Robyn

Here’s what she sent me 3 weeks ago

“Thanks so much David, you have made this long stressful saga of updating a website seem so easy. You cannot believe the stress I experienced with other so called web designers, and it has been over 15 months since I started.

You only took a little over 3 weeks, and how easy it was. I cant wait to learn how to add more info to my website and looking forward to the extra revenue it will be generating for me.

I am no longer embarrassed by my web page nor do I cringe when a customer says I looked on your website today.

I have a good feeling that 2011 will be an amazing year and I now know all my other projects will be conquered just as successfully, now that I have David from Salon Success on my side. Thanks David” – - Robyn Curnow, Beauty On Ryrie, Ringwood Victoria

As you can see… a very happy salon owner, excited that she’s making money from her salon website.

Here’s the big difference in her new website. It’s now a complete “lead generation system” working 7 days a week, 24 hours a day… that attracts prospects, automatically follows up with them (without any input from her) and results in them telephoning the salon wanting to make a booking for a package service.

Her previous website was dead in the water… a waste of internet space and causing Robyn no end of stress and frustration.

Here’s the actual results… within the last month she has attracted 39 prospects into her lead generation system… and around 75% of them have already contacted the Salon to make a booking.

So what would an additional 20 to 30 new clients each and every month mean to your salon business?

And each one of them is spending $75 or more on their first visit.

It’s a lead generation system that has been setup that will continue to attract clients month after month… without ANY effort by Robyn and her staff other than answering the telephone to take a booking.

In a competitive salon business environment, this is the sort of “edge” you want over your competition.

I call it the Salon Success Website system. And it gets real results that for Robyn, started from the day the website went live.

If you want to get similar results to Robyn then go and check out the Salon Success Website System and contact me if you want to take ACTION!Related Posts:

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Google Maps Are The New Yellow Pages

David Glendinning — Fri, 17 Dec 2010 05:11:42 +0000

Does your Salon or Day Spa have a Google Map listing? If NOT, then you are missing out on one of the biggest GIANT shifts in technology being used today.

Here’s what I mean.

Your clients and prospective clients are now using SMART technology to find you. They are using Google or their mobile telephone to search within their local area for your service.

The Yellow Pages are now being replaced by online technology such as Google as the number 1 source for finding your business.

In my opinion, I believe that the Yellow Pages is DEAD as a source for new business.

For me, I’d rather make use the internet or my mobile phone rather than search around for a big yellow book .

I just tried it on my iphone. I’ve got this FREE iphone “app” (Google Search), I typed in “hair salon” and then pressed search.

Up came a few hair salons in my local area. It’s really smart. This “app” automatically picks up my current location and only returns the results within that area.

Same thing if I want a restaurant. Just type in “restaurant” and local results are shown.

This is where it gets really interesting. Have you done a search on Google lately?

Google has just changed how it searches and the search results it returns. And it’s going to effect YOUR business whether you like it or not!

I just typed in the same keyword “hair salon” without any geographic location eg. “hair salon brisbane“. The results it returned were hair salons in my local area. So Google is now returning LOCAL search results.

Are you starting to understand the power of this?

But here’s the catch!

For your business to appear, you must have setup a Google listing. And this is something that only 3% of businesses have done. Do the math… 97% of businesses have NOT setup their
Google local business listing.

Now consider this?

When doing a search, 34% of people today are using the listings on Google Maps to find a local business. And this number is growing daily! They could be using the internet or their smartphone. And they’re looking for YOUR business!

Is your Salon or Day Spa business able to be FOUND using Google Maps?

There’s a very strong possibility that the answer is NO!

Here’s where I can help you…

Setting up a Google listing can be tricky. It does require that you know what you’re doing. For your listing to appear in search results successfully requires that you do it the right way. Google has certain requirements and options that need to be completed for your listing to appear in the top results.

That’s what I can do. And I’m about to launch a new product to SOLVE this problem for Salon and Day Spa owners.

This new product is going to allow your business to take advantage of this new SMART technology, so you can be found in local search results using either the internet or a mobile telephone.

I’ve got to write a sales page, setup buying links, thankyou pages… a whole pile of stuff.

And it’s likely going to cost $497.

But here’s what I can do right now. If you want to jump on this today, it’s only going to cost $347. That’s a saving of $150.

I’ll only do this for the first 5… after that I’m going to say NO. You’ll have to wait until I set the sales page up right

Click here to jump on this special offer right now and SAVE $150.

I’ll go and create your successful Google business listing that will start working for you straight away.Related Posts:

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Is Your Salon Lost On The Web?

David Glendinning — Tue, 23 Nov 2010 02:03:44 +0000

Fact: 4 out of 5 Australians research products online.

Will they find your Salon or Spa business?

Love it or hate it, you need to stay on top of the expanding digital economy if you want a successful business.

I recently read an article that was discussing the role the internet in our daily lives. You can read it here…

Google: the opportunities of the NBN

It had some really interesting statistics (though they are relevant to Australia, it’s likely to be the same in similar economies):

Of the nearly 2 million small businesses who make up a staggering 96% of all businesses, 39% do not have a website.
4 out of 5 Australians research products online
45% of Australian internet users publish their opinions about products, services and brands and a staggering 86% read other consumers opinions online.

As more people get online, users needs, behaviours and expectations evolve. This represents a huge missed opportunity for finding new customers for businesses who don’t participate in this expanding digital economy.

Salon and Spa businesses used to rely on the Yellow Pages and word of mouth to find new customers and to establish their reputation. Yet today’s word of mouth is transmitted as often through Facebook or Twitter, as it is over a cup of tea. Today’s users find businesses as often on Google Maps from a mobile telephone as from a street directory.

As a Salon or Spa owner, you need to pay attention to what your prospects and clients are doing. To be a successful business you need to participate in this changing digital age.

It can be confusing, it can be frustrating.

Go and check out the Salon Success LEAN Website Solution

To your Salon SuccessRelated Posts:

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Can Your Salon Profit From The Internet Without A Salon Website?

David Glendinning — Thu, 21 Oct 2010 03:09:03 +0000

This is an interesting question. Come to think of it, it’s actually 2 questions…

Can a Salon profit from using the Internet?
Do you need a Salon website to profit from the Internet?

The fact is, there are many Salons out there that haven’t got a website. And I’m sure they’ve spent some time thinking about whether they really need one.

Let’s first look at the benefits of having a Salon website…

it’s a communication tool that delivers the benefits of your salon services.
your website appears in the search engines for a variety of keywords eg. “beauty salon”, “hair stylist”
once you get in the search engines you attract visitor traffic to your website as they search using the keywords
and once you get them to your website you can build a prospect list by capturing their name and email address
you can then market to these prospects to convince them to come into your Salon
And when they come into your Salon, you profit

But what about if you don’t have a Salon website? What can you do on the internet to be able to profit. Here’s my top 3 recommendations…

1. You could setup a Google business listing. List your business within your geographic area which results in your listing appearing in the Google search results. This is FREE to do.

This may result in prospects who search on the internet for your services, telephoning your Salon and maybe making an appointment.

2. You could create a Salon Facebook Fan page . If you spend some time to do this yourself then you could do it at no cost.

You then attract clients and prospects to your Facebook Page, provide regular updates and offers which may get them telephoning your Salon to make an appointment.

3. You could email your list of clients. You could do this using your Salon Sofwtare system or set it up within your own personal email software. You could email special offers which could then get your clients telephoning your Salon. Email Marketing for Salons can prove to
be a very profitable activity.

This is just a few of the activities you could do without the need for a Salon website.

So what’s the best option?

To me, it’s combining all the options above, based around a great functioning website that acts as an effective lead generator for new and existing clients.

But here’s the catch. Your Salon website will only be effective if it functions as a communication and marketing tool… a tool that delivers the benefits of your Salon services to your prospects and clients and automatically follows up prospects to get them into your Salon.

There are many parts to an effective salon website. And if you haven’t downloaded my FREE guide “The Ultimate Salon Website Guide – 5 Strategies To Get MORE Traffic, MORE Clients and MORE Sales From Your Salon Website”, then you should go and do it now.

Many Salon Owners balk at the idea of a website because of the cost. Personally, I think that idea is based on bad judgement, bad advice and is just a load of rubbish.

Let me explain…

Let’s say you do have an effective website that consistently gets you 5 new clients per month. Let’s then say that each of those clients spend $50 each visit (i’ve kept that low for this example), and attend your salon 8 times per year.

That’s 5 x 50 x 8 = $2,000 over the next 12 months.

Then the next month comes and the same thing happens. You gain another $2,000 over the following 12 months.

So for the next 12 months you gain 60 new clients that will spend $24,000 in your Salon in a 12 month period.

All from an effective website. That you pay for once that continues to put money in your bank account.

How much would you pay for that?

I certainly wouldn’t be too concerned over a few thousand dollars. BUT, and this is a big BUT… be sure that the website system you purchase has been proven to work. My Salon Success Website System has proven to be a profitable lead generation system for each Salon Owner that has invested in it.

Many Salon Owners make their website creation decision based on price. This is a costly mistake… because to fix it will cost you again!Related Posts:

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Facebook for Salons – Using The Power Of Facebook in Your Salon Marketing

David Glendinning — Sun, 06 Dec 2009 02:52:55 +0000

Have you heard the saying “Timing is everything”. And in your Salon business, the difference between massive success and failure can be put down to timing.

Here’s what I mean… how successful do you think you’d be promoting a summer hair or beauty package in Autumn, just before a cold and stormy winter.

You’d probably not have much success!

And it’s no different when you use the internet to market your services… Timing is everything.

Now here’s my definition of “Marketing”. It’s educating your customers about the benefits your product gives them and then convincing them to buy it from only you.

So how do you educate? Well… you’ve got to first start communicating with them. Through any media that you can possibly use and afford.

And that’s where Facebook for Salons comes in. Never has the timing been so perfect to start communicating with your clients using this most powerful tool.

And Facebook is now far too big to ignore. You might think it’s for kids, but let me give you a few facts;

Facebook has just reached 350 million active users
50% of these active users log on to Facebook in any given day
The fastest growing demographic of new Facebook users are those 35 years old and older… no longer is it something just the kids do
The average user has 130 friends on the site. So, your clients and prospects have a wide circle of influence.
More than 8 billion minutes are spent on Facebook each day (worldwide)
There are more than 45 million status updates each day
More than 10 million users become fans of Pages each day

And I can just about guarantee that some of these Facebook users are already YOUR clients. And, many more are your potential prospects.

It has become the fastest growing social media network the world has ever known. And don’t think your Salon clients aren’t using Facebook on a regular basis.

Consider this. Over the past week a number of Salons took the opportunity to set up a Salon Facebook Page. That’s a page specifically for business and it gives you a way to communicate instantly with your Fan (client) base.

One Salon (a hair salon) now has over 65 Fans. Another Beauty Salon has over 25 Fans, another has over 40 Fans. And their Fan base is growing rapidly using some of the strategies that have been suggested to them.

They now have a fast and effective way to share information about their Salon products, services and the latest news with their Fan base. They’re building a relationship with their clients… a relationship that could result in more Salon profits.

The timing is right and it’s an effective way to communcate with your clients.

If you want to learn more about using Facebook for your Salon then click on this link – Facebook For Salons.
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Salon Website Traffic – Get More Traffic To Your Salon Website

David Glendinning — Thu, 05 Nov 2009 03:53:53 +0000

Here’s a short video that shows you how you can get MORE traffic to your salon website.

Yesterdays post “A Salon Website That Works” created a fair amount of questions from Salon Owners wanting to know exactly what they have to do to improve traffic to their own salon websites.

One of the best strategies is to improve your rankings in the search engines. Get on the first page of Google, you’ll get more traffic! It’s a simple strategy, but one that Salon Owners don’t quite understand… and many get it horribly wrong!

So here’s a short video that shows you exactly how it was done for Nicole Larsen of Beauty Necessities Laser and Beauty Salon in Doncaster, Victoria. As I mentioned in yesterday’s post, Nicole took up the offer for a Salon Success Website solution and the results so far have been outstanding.

Just press the PLAY button to discover a simple strategy to improve your search engine rankings and get MORE traffic to your Salon website.

Feel free to leave your comments below.
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