Salon Website Marketing » salon website marketing

Facebook for Salons – Using The Power Of Facebook in Your Salon Marketing

David Glendinning — Sun, 06 Dec 2009 02:52:55 +0000

Have you heard the saying “Timing is everything”. And in your Salon business, the difference between massive success and failure can be put down to timing.

Here’s what I mean… how successful do you think you’d be promoting a summer hair or beauty package in Autumn, just before a cold and stormy winter.

You’d probably not have much success!

And it’s no different when you use the internet to market your services… Timing is everything.

Now here’s my definition of “Marketing”. It’s educating your customers about the benefits your product gives them and then convincing them to buy it from only you.

So how do you educate? Well… you’ve got to first start communicating with them. Through any media that you can possibly use and afford.

And that’s where Facebook for Salons comes in. Never has the timing been so perfect to start communicating with your clients using this most powerful tool.

And Facebook is now far too big to ignore. You might think it’s for kids, but let me give you a few facts;

Facebook has just reached 350 million active users
50% of these active users log on to Facebook in any given day
The fastest growing demographic of new Facebook users are those 35 years old and older… no longer is it something just the kids do
The average user has 130 friends on the site. So, your clients and prospects have a wide circle of influence.
More than 8 billion minutes are spent on Facebook each day (worldwide)
There are more than 45 million status updates each day
More than 10 million users become fans of Pages each day

And I can just about guarantee that some of these Facebook users are already YOUR clients. And, many more are your potential prospects.

It has become the fastest growing social media network the world has ever known. And don’t think your Salon clients aren’t using Facebook on a regular basis.

Consider this. Over the past week a number of Salons took the opportunity to set up a Salon Facebook Page. That’s a page specifically for business and it gives you a way to communicate instantly with your Fan (client) base.

One Salon (a hair salon) now has over 65 Fans. Another Beauty Salon has over 25 Fans, another has over 40 Fans. And their Fan base is growing rapidly using some of the strategies that have been suggested to them.

They now have a fast and effective way to share information about their Salon products, services and the latest news with their Fan base. They’re building a relationship with their clients… a relationship that could result in more Salon profits.

The timing is right and it’s an effective way to communcate with your clients.

If you want to learn more about using Facebook for your Salon then click on this link – Facebook For Salons.

About The Author

David Glendinning specializes in Direct Response Website design and Business Coaching for the Salon and Day Spa industry. If you want a website that pulls in the clients and puts $$$ into YOUR cash register then visit Salon Success Website. For your FREE Report... The 7 Common and Costly Mistakes Salon Owners Make With Their Website, go to Salon Website Secrets

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Salon Website Traffic – Get More Traffic To Your Salon Website

David Glendinning — Thu, 05 Nov 2009 03:53:53 +0000

Here’s a short video that shows you how you can get MORE traffic to your salon website.

Yesterdays post “A Salon Website That Works” created a fair amount of questions from Salon Owners wanting to know exactly what they have to do to improve traffic to their own salon websites.

One of the best strategies is to improve your rankings in the search engines. Get on the first page of Google, you’ll get more traffic! It’s a simple strategy, but one that Salon Owners don’t quite understand… and many get it horribly wrong!

So here’s a short video that shows you exactly how it was done for Nicole Larsen of Beauty Necessities Laser and Beauty Salon in Doncaster, Victoria. As I mentioned in yesterday’s post, Nicole took up the offer for a Salon Success Website solution and the results so far have been outstanding.

Just press the PLAY button to discover a simple strategy to improve your search engine rankings and get MORE traffic to your Salon website.

Feel free to leave your comments below.

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A Salon Website That Works

David Glendinning — Wed, 04 Nov 2009 02:10:03 +0000

I love it when a Salon Owner finally gets it! That their Salon Website should do a whole lot more than just look good… that it should actually be getting them MORE Clients and making them MORE Money.

And there’s never been a better example of this than Nicole Larsen of Beauty Necessities Laser and Beauty Salon in Doncaster, Melbourne Victoria. Nicole recently took advantage of a special offer I made to create her a Salon Success Website. And now she’s realized the awesome power that an automated online marketing system can do for her Salon business.

Here’s just some of the results she’s achieved within the past few weeks;

listed on the 1st page of Google for her main keyword search term
listed on the 1st page of Google for many of her Beauty Salon services keyword search terms
over 40 opt-ins to her online client list from just 1 email to her client list
a fast growing Facebook Fan Page with clients joining up each and every day
a “set-and-forget” automated email follow up system that is bringing new and previous clients back into the Salon

She’s got more than just a website! She’s now got a powerful automated online marketing system that is dominating the search engines, getting more website traffic, bringing in new clients and follows up her prospects to convert them to paying clients.

And it’s working for her 24 hours per day, 7 days a week… public holidays included!

And this is just the start. Nicole’s website is less than 2 months old and already it’s making money for her business. By building an online list of prospects and clients she has the ability to continue to market her products and services to them through the use of cheap, effective email marketing. And she’s also extended this to Facebook. By building a Fan base to her Facebook Business Page she can now communicate regularly to her Fans. She can now promote her Salon, her services and keep her Fans up to date with what’s happening in her Salon. Facebook is a powerful media, one which I’ll be talking more about very soon in future articles.

Imagine this… you arrive at your Salon at the beginning of the week. You check out the appointment book and see that it’s going to be a very quiet week… not many bookings at all. You start to stress a little, you’ve got bills to pay, staff wages, rent… where’s the money going to come from this week?

What’s your solution? Can you quickly put together a great offer and email it out to your online client list and get them to take ACTION? Can it get your phone to ring with clients wanting to book in to take up the special offer… and put money into your cash register so that you can pay the bills this week?

Nicole’s one Salon Owner that finally worked it out… how to get the Internet and her Salon Website working for her. She’s now joined that very small group of Salon Owners who understands HOW to use the Internet to effectively grow her business. And Nicole now has the power to immediately contact her online list and bring in business… leaving her competition for dead.

This is what a Salon Success Website could do for you. Create a website and an online marketing system that gets results… sometimes instantly… when you need to!

Is this system Nicole now has in place something you want for your Salon? If you’re ready to take the same ACTION Nicole did then check out this great offer. Just click on the following link to read more

Click Here – A Salon Success Website Solution Special Offer

You’ll read how you can take advantage of a great special offer to create your OWN automated online marketing system. But you do need to be quick about it because it’s limited to just a few and it’s only available for the next 6 days…

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Salon Marketing Mothers Day Promotion

David Glendinning — Thu, 07 May 2009 05:08:23 +0000

Without doubt, one of the best online salon marketing opportunities for your salon or day spa is Mothers Day.

Having ther ability to quickly and easily contact your client or prospect list is the key. And if you have the right salon email marketing campaign setup you can profit massively from this once a year event.

I’ve just got off the phone from a good friend of mine who, with his partner, own and operate their own Day Spa. He was pretty excited! “Dave, I can’t talk long, I’m just too busy sending out all these gift vouchers that we’ve sold this week.”

So I asked him what sort of results he had achieved. Now my friend sent the first email out on Monday of this week (today is Thursday, the week leading up to Mothers Day). The telephones started to ring within a few minutes of the email going out and they had a great result by the end of the day.

I actually spoke to him on the Tuesday, and suggested that he send another email out the next day. I even gave him an idea of the “selling” technique to use so that it “naturally” flowed on from the first email.

So the second email went out on Wednesday… again the phones started to go crazy with people wanting to take advantage of the mothers day packages they were promoting.

Now here’s the results so far… over $20,000 in sales from 2 emails, average sale over $200. In fact, of the 3 offers he sent, the lowest value offer is being outsold 2:1.

In fact, he even sold a gift voucher to a guy in Sydney (who wanted it for his Mum, here in Perth, Western Australia) and he hadn’t been into their Day Spa for over 4 years. Another comment was from a real estate rep who mentioned that they were the only salon or day spa (she had been to a few over the years) that would consistently send out value added offers by email.

Here’s the salon marketing strategy for mothers day promotions.

if you haven’t done it already, start collecting email addresses from your clients and prospects through your salon website or from those that visit your salon or day spa.
you will make more profits from a multi-step email campaign. So in the week leading up to Mothers Day you should be planning 2 or 3 emails to go to your list.
you must promote value added packages if you want to sell mothers day gift certificates. That is the packages that have a value far in excess of the gift voucher. Example… “get $397 worth of beauty treatments for only $247″.
consistently use emails to stay in touch with clients and prospects.

Here’s the salon email marketing resource that you WANT to get your hands on…

http://www.SalonEmailProfits.com

This resource details step by step, what you need to know and understand for effective salon email marketing… PLUS, you’ll get a collection of money making emails that salons and day spas have actually used in their promotions… including Mothers Day!

What would you do with an extra $20,000 in your Salon or Day Spa right now?

To your successful salon marketing…

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Salon Website Critique – Get Your Website Reviewed, for FREE

David Glendinning — Mon, 06 Apr 2009 05:38:40 +0000

If you are looking for a sure-fire way to improve your salon or day spa website performance, then this may be the most important post you’ve ever read…

As an online marketer and business consultant to the Salon and Day Spa industry, I get to see many salon websites. The feedback I get from salon and day spa owners in regards to their websites is pretty much the same…

Website not delivering the results they expected?
Need to generate more leads?
Enhance their visitors experience?
Improve their sales?
Earn more money?

So if this problem pretty much applies to your salon or day spa website then you are NOT alone.

Let me cut right to the chase; I’ve been desiging and developing websites since 1998. My clients often hire me to evaluate their current, underperforming (sometimes home-made) websites.

Over the years, I’ve discovered that most ineffective websites are all guilty of the same basic problems. Unfortunately, most salon owners continue to make these same mistakes over and over again because they just aren’t aware of the crucial rules of successful website design;

to get more traffic
to increase conversions from website visitor to paying client
to make more sales

But here’s the thing… possibly, with a few tweaks, these under-performing websites can be saved. On some occasions they may need a complete re-build before they can become a money making online machine… a website that converts web visitors to cash paying clients of your salon or day spa.

So here’s how YOU can benefit. I’m offering 3 only FREE website critiques to my valued list of clients. I usually charge $397 for a website critique… they take time. But right now, you can have a critique of your website for no cost!

Here’s what you have to do… Go to the link below and complete your details. The first 3 who do so will get a critique of their website for FR*EE.

http://www.salonsuccesswebsite.com/salon-website-critique

I’ll pinpoint strategies on how you can convert your low performing website into a “money making” online automated machine.

You’ll have to respond quickly… I’m only offering 3 website critiques at no cost. If you delay, you’ll miss out.

Go to the link now…

http://www.salonsuccesswebsite.com/salon-website-critique

To Your Salon Success

David Glendinning

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Salon Marketing: You Want The Traffic… Here’s How!

David Glendinning — Fri, 27 Mar 2009 06:29:05 +0000

I spent a bit of time this week checking out quite a few salon websites. I see many salon marketing strategies all designed to get more traffic to their salon or spa websites.

And it got me thinking about that famous Jack Nicholson, Tom Cruise exchange in the movie “A Few Good Men” and how it relates to what I was looking at with salon websites.

You Want The Traffic, You Can’t Handle The Traffic! Not exactly the line from the movie but here’s my point.

Most Salon & Spa Owners think they need more traffic to be successful online. And many are spending far too much on Pay-Per-Click programs that send them to web pages that have no great strategies to convert those visitors to paying clients.

Very few Salon or Spa websites get FREE traffic from the search engines. And the problem that creates is they have to pay for the traffic instead! And the problem of having no “Conversion” strategy is that many are wasting their money.

So what to do about it?

First up… stop any PPC program immediately until you have measured conversions.

Second… when you discover that your conversions are LOUSY, learn more about the type of salon website content you should be using to massively improve your conversions… salon website content that sells!

Third… and maybe one of the most effective salon marketing online strategies you can do, is discover what things will improve your search engine rankings immediately. Because when you get great search engine rankings you will get MORE FREE traffic, MORE clients and MORE profit from your salon or spa website.

And here’s the best part… many of these strategies to get improved search engine rankings can be implemented without changing anything on your salon or spa website.

I’ve just created a new FREE mini-course that you can go to right now called “Salon Success Search Engine Optimization Secrets“. Click on the link below and you’ll go straight to it. You don’t even have to opt-in with your name or email address.

Here it is, just click on the link… Salon Website SEO Secrets

It won’t take you long to read it. And you’ll be far more informed about how to dominate the search engines for your Salon or Spa website.

To Your Salon Success

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Content Based Salon Website… Why It Will Make You More Money!

David Glendinning — Wed, 04 Feb 2009 02:46:40 +0000

First up… what’s a content based salon website? Basically, it’s a website that is full of content related to your particular theme/niche. Not just any content… but content that is valuable to the reader.

Let’s look at the typical Salon website. It usually has something about the Salon, a list of services offered and maybe a little about the features of each service. By features, I mean something like this (I’ve crossed out the Salon name so as to not embarrass them)…

“xxxx Salon is a unique salon specialising in cutting edge Hairdressing & Hair Removal techniques & technology.

We utilise only the very best products, proven techniques and technologies. An appointment at our salon will be quality time spent with a hair or beauty professional offering you the highest quality products and intelligent advice to ensure you achieve your objectives.

Our aim is to provide you with a truly special service to ensure you feel 100% satisfied. Our creative, experienced hair stylists and therapists are provided with constant training, to keep up to date with the latest trends & styles.

We understand that providing you with personalised communication is the key to your satisfaction. We guarantee that you will be absolutely delighted with our services & products. This is the xxxx experience.”

That’s taken direct from a Salon services page. What do you think… pretty much the same as everyone else and full of features and “mindless dribble”.

Makes you really want to turn up and try out what that Salon has!

Now, is that a “content” based salon website? Probably not!

To further expand the meaning of a content website… it’s one that is continually added to with relevant content. A content website “grows” over time, with more and more content.

Here’s what I mean. Let’s say your Salon does Brazilian Waxing… Now, from the same website as before, here is what they say about their Brazilian waxing service…

“Our Salon do hundreds of brazilian treatments a week, and the therapists will ensure that the customer is totally at ease and comfortable throughout the session. Any questions that the client may have can be addressed during the treatment as they talk the client through the process.”

Are you starting to see my point? Is that interesting? Most Salon website content is rubbish!

Let me show you an alternative. I’m not going to include the whole article here, just give you a link to read it for yourself. The article is titled “Brazilian Waxing Exposed: Let ‘Er Rip’” Just click on the title to check it out.

I must admit… I’d expect that this particular article has been written by a journalist so it’s probably not something you could do yourself straight away. But what about “5 most common questions asked about a Brazilian Wax”… I bet you could write something about that. What about “Brazilian Wax after care”… Again… I bet you could write that!

If you went down that path… continually writing relevant content… do you think your website would start to be a little more interesting?

It most definitely would!

And it would start to appeal to your website visitor… and make you more sales!

How do you manage that on your website. You can get the content, but how do you continually get it on your website without needing to pay a website person a small fortune every time it needs to be updated.

Easy! I’ve said it before… you start blogging! You setup your website with blogging capabilities and then simply logon to your admin area, insert your article and hit the “publish” button. Refresh your website and voila… it instantly appears.

That’s how a Salon Success Website is setup. In fact that’s how this website has been setup… as a Blog.

There are many other advantages that a content based website has… and I will discuss those further next time.

Until then… here’s to successful salon website marketing.

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Salon Website Content? Try This Super Strategy

David Glendinning — Thu, 22 Jan 2009 12:37:09 +0000

Stuck for content on your Salon blog part of your website. Well… try this for a great salon website strategy - “Your Customer of The Day”

Now, before I get into that strategy let’s just go back a little and touch on something I’ve talked about before.

What’s the main purpose of communicating with your clients? To me, it’s about building the relationship part of your business with your client base. It’s a well known fact… the better the relationship, the easier it is to sell… and the more profits for your business.

And when you get it right, you don’t actually have to try to sell!

Let me explain. When you work on building a relationship with your clients, you create trust in what you say… your clients will listen to your advice and buy on your recommendation.

When you say buy this product because you believe it to be the best, they will! And when you explain that the value in this service is far more than how much it’s going to cost them, your client will buy!

All you need to do is continue to communicate with your clients. And what’s the best way to do that… through your website.

I’m not talking about the traditional style of website. You know, the glossy, static type of website where the content stays the same for months, possibly even years. I’m talking about the Web 2.0 style of Salon website, where the content is updated regularly, maybe even daily… through the use of a Blog!

Can your website do that? Allow you to regularly update it through a Blog that can automatically get sent out to your client list?

Very few salon websites can! Those who have a Salon Success Website solution can.

Now, let’s get back to the “Customer of The Day” strategy.

Imagine this. Each day you select someone as your “Customer of The Day”. You take their photo, you describe who they are, where their from and the type of treatment / service they get in your Salon each time they visit. Now get this right! Of course you tell them that their photo is going on your website for a week or so and you’re going to have it up there for all your clients to see.

Some may not want you to do that… many will! Respect that, and only do those that approve of you doing it.

Does it have to be each day? I would… but you may want to do it each week. As long as it’s regular and consistent.

How powerful a tool is that? It’s a great strategy. It builds a relationship with your client base. They enjoy reading and seeing that stuff. And it’s very easy content to create.

And I bet that the first Salons to start using this strategy will get a great response form their client base. Plus you will continue to get great traffic coming to your website each day to see who the “Customer of The Day” is. And this traffic will be exposed to your offers displayed on your website.

I got the idea for this strategy from an email I received today from another marketer. OK, it’s not original… but many great marketing strategies aren’t. Figure out what’s working somewhere else and apply it to your business today.

And that’s how easy it is to apply a proven marketing strategy to your salon website.

Go do it now… and let me know how it goes.

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Web 2.0 Salon Websites Unleashed

David Glendinning — Mon, 05 Jan 2009 06:49:04 +0000

I first started to hear about Web 2.0 a couple of years or so ago. Didn’t understand it, what it meant or how to apply it. I didn’t really pay too much notice to it.

Not so long ago I started to use Wordpress to build websites. And, the main reason for it was that another Internet Marketer mentioned that 98% of his websites were now being built using Wordpress. He raved about it, so I got stuck into learning about it.

It was too long after that, that I started to realize what Web 2.0 was all about. My main area of interest was how Web 2.0 could be used to make websites far more profitable. And it fitted into the Salon Success Website solution.

Here’s a simple explanation of how Salon Web 2.0 is applied. It may not be the right definition, but it’s how it relates to you.

You’d agree that great communication and interaction with your salon clients results in more salon business and more profits. Of course you do! Well Web 2.0 is a way that you can use all the strategies of communication through websites, blogging, video, audio podcasting etc, and connect with your clients through social media such as Facebook, Myspace, Youtube, Twitter and many, many others.

It’s what you need to be able to apply to build a “social” network with your clients. The other benefits is that the search engines love and reward those websites that incorporate these tools into their online marketing.

Here’s an explanation of some of the Web 2.0 applications available.

1. Social Networking

Social networking sites are sites such as Facebook, Twitter, MySpace etc. With these sites, you create a profile and connect with friends, family and associates through their profiles.

You can promote your websites, promote your services or advertise your products. It’s all done in a social environment. Worried that your friends or business clients are not on these sites? Well, Facebook is growing at a rate of about 100,000 new users per day! And many of these are people that would be using your services.

These social networking sites give your products / services more exposure and help to get free traffic to your website. Keep in mind though that the primary focus on these sites is building relationships, business is second.

2. Podcasting

Podcasting is defined as an audio content, an MP3 delivered via an RSS feed presenting a downloadable streaming file. Most podcasts are downloadable and played through the Apple iPod player. These podcasts can be used for listeners to listen in to what your salon business offers, special promotions, beauty / hair tips, what sercices you provide.

3. Blogs

Weblogs, more affectionately known as blogs, are considered the next generation of websites. Blogs of Web 2.0 have the power to generate loads of traffic to their websites through the use of such things as keyword tags that relate to the content on the blog. For example if your blog was promoting beauty tips a keyword tag for the blog could be ‘anti-ageing’ or ’skincare’. These keyword tags can get picked up social bookmarking sites such as Technorati, Digg and StumbleUpon. Social bookmarking sites work by ‘bookmarking’ the tags you provide in your blog.

So, if a person were to search for a blog that specifically features a lot on ’skincare’, all they have to do is to search for it on Technorati or StumbleUpon to possibly find your blog. There are over 55 million blogs that are listed on Technorati alone.

As a Salon Owner, what should you be doing?

First up, I would make sure that your website is geared for Web 2.0. Second, I would be learning as much as you can about social marketing. You can read other social marketing articles on this website.

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Facebook – Sshhh, Keep it a Secret!

David Glendinning — Sat, 03 Jan 2009 01:56:24 +0000

Social Marketing Lesson number 2. The other day I told you about Twitter… am getting great feedback from those of you who have started to learn a bit about social marketing and how to apply it to your Salon business.

Now I want to talk about Facebook. To many of you it’s probably something that you know your kids waste away their time with… actually… so do plenty of adults! But hey! If you want to learn how to use it then go join up and start having fun with it building a network with your friends and family.

And believe me… as a Salon owner you won’t be wasting your time.

I’ve spent the last few days building my Facebook friends list. And many of those friends are very successful business marketers who have learnt how to use Facebook to make plenty of money.

And seeing how they use Facebook is opening up my eyes to it’s true business potential!

Here’s a fact… there are over 250,000 new Facebook registrations EVERY DAY! If you’re in business, it’s time to take this thing seriously and learn how it’s being used to DO business.

Now here’s something that not many understand, nor is it explained so simply… The Golden Rule of doing business online. Here it is:

Making money online consists of 2 critical factors…

Traffic (visitors, eyeballs, clicks etc)
Conversions – action that the Traffic takes. For example, sign up to a mailing list, download a file, join a group, post a comment, order a product.

So where there’s traffic, there’s potential to make money online. Understand that and you’ll start to see the benefits of social marketing tools such as Facebook.

As Salon Owners, you also understand that business is created through relationship and reputation building. Build a great relationship with your clients and your business will grow. However, it is also important to increase the number of clients you serve. The value of relationships and having people talk about your business is huge.

That’s where Facebook comes in. It helps you in the relationship building process. Facebook is a place to make friends and have clients find you. It’s a place you can use to let your clients know what’s going on in your Salon. Facebook does require a different sort of marketing than the “old school” techniques. It’s a “social” place, a place for you to connect and be natural. It’s not a place to continually promote your stuff, spamming group discussions, messaging everyone daily, etc

So what should you do now?

You should join up with Facebook and see how it works. It’s not difficult to get started and learning how to use it. Build up your friend list, let your clients know that you’re now on Facebook. Check out groups that have been created that relate to Salons (you can easily Search). Create your own Salon group, get your Facebook friends to join the group and then start talking to them.

If you want, go and join my Facebook Page and join as a Fan. That way you’ll get notified by Facebook of any updates to the page.

And one other thing… you don’t need to have your own Salon Website to get Facebook working for your business!

Here’s a great resource that I took advantage of when I wanted to fast track my understanding of Facebook. Facebook Payday shows you the step-by-step help you need to use Facebook and how to use it to make money in your business. It comes with some great tools so go and check it out by clicking here.

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