Salon Website Marketing » salon website

A Salon Website That Works

David Glendinning — Wed, 04 Nov 2009 02:10:03 +0000

I love it when a Salon Owner finally gets it! That their Salon Website should do a whole lot more than just look good… that it should actually be getting them MORE Clients and making them MORE Money.

And there’s never been a better example of this than Nicole Larsen of Beauty Necessities Laser and Beauty Salon in Doncaster, Melbourne Victoria. Nicole recently took advantage of a special offer I made to create her a Salon Success Website. And now she’s realized the awesome power that an automated online marketing system can do for her Salon business.

Here’s just some of the results she’s achieved within the past few weeks;

listed on the 1st page of Google for her main keyword search term
listed on the 1st page of Google for many of her Beauty Salon services keyword search terms
over 40 opt-ins to her online client list from just 1 email to her client list
a fast growing Facebook Fan Page with clients joining up each and every day
a “set-and-forget” automated email follow up system that is bringing new and previous clients back into the Salon

She’s got more than just a website! She’s now got a powerful automated online marketing system that is dominating the search engines, getting more website traffic, bringing in new clients and follows up her prospects to convert them to paying clients.

And it’s working for her 24 hours per day, 7 days a week… public holidays included!

And this is just the start. Nicole’s website is less than 2 months old and already it’s making money for her business. By building an online list of prospects and clients she has the ability to continue to market her products and services to them through the use of cheap, effective email marketing. And she’s also extended this to Facebook. By building a Fan base to her Facebook Business Page she can now communicate regularly to her Fans. She can now promote her Salon, her services and keep her Fans up to date with what’s happening in her Salon. Facebook is a powerful media, one which I’ll be talking more about very soon in future articles.

Imagine this… you arrive at your Salon at the beginning of the week. You check out the appointment book and see that it’s going to be a very quiet week… not many bookings at all. You start to stress a little, you’ve got bills to pay, staff wages, rent… where’s the money going to come from this week?

What’s your solution? Can you quickly put together a great offer and email it out to your online client list and get them to take ACTION? Can it get your phone to ring with clients wanting to book in to take up the special offer… and put money into your cash register so that you can pay the bills this week?

Nicole’s one Salon Owner that finally worked it out… how to get the Internet and her Salon Website working for her. She’s now joined that very small group of Salon Owners who understands HOW to use the Internet to effectively grow her business. And Nicole now has the power to immediately contact her online list and bring in business… leaving her competition for dead.

This is what a Salon Success Website could do for you. Create a website and an online marketing system that gets results… sometimes instantly… when you need to!

Is this system Nicole now has in place something you want for your Salon? If you’re ready to take the same ACTION Nicole did then check out this great offer. Just click on the following link to read more

Click Here – A Salon Success Website Solution Special Offer

You’ll read how you can take advantage of a great special offer to create your OWN automated online marketing system. But you do need to be quick about it because it’s limited to just a few and it’s only available for the next 6 days…

About The Author

David Glendinning specializes in Direct Response Website design and Business Coaching for the Salon and Day Spa industry. If you want a website that pulls in the clients and puts $$$ into YOUR cash register then visit Salon Success Website. For your FREE Report... The 7 Common and Costly Mistakes Salon Owners Make With Their Website, go to Salon Website Secrets

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Day Spa Blogging Ranks Number 1 In Google

David Glendinning — Fri, 31 Jul 2009 03:36:45 +0000

With the sort of results that this Day Spa in Perth has achieved with blogging you’d be mad not to check out how your day spa or salon could benefit in the same way.

This Day Spa has only been blogging for a short time… just 2 months. It’s a great salon marketing strategy, and if you’re serious about your business succeeding online then you should watch the video below.

So what’s been the result so far. Well, the short video below shows you the search engine rankings that have been achieved for various keywords related to the services offered by this Day Spa.

And this Day Spa in Perth is starting to dominate the search engines with many number 1 rankings for these keywords. Get great search engine rankings and you’ll end up with MORE FREE traffic, MORE Clients and MORE Sales.

The fact is, if you want more traffic to your day spa or salon website then you need great search engine rankings… if you don’t have that then you’re going to have to pay for it with Pay Per Click programs like Google Adwords.

To get these results, you need a great blogging strategy. Many businesses try and fail… so you need the right strategy from the very beginning. If you want more information on what blogging strategies you need for your business then go to my Contact Form and send me an email.

Watch the video now… and give me your feedback by leaving your comments below.

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Salon Website Critique – Get Your Website Reviewed, for FREE

David Glendinning — Mon, 06 Apr 2009 05:38:40 +0000

If you are looking for a sure-fire way to improve your salon or day spa website performance, then this may be the most important post you’ve ever read…

As an online marketer and business consultant to the Salon and Day Spa industry, I get to see many salon websites. The feedback I get from salon and day spa owners in regards to their websites is pretty much the same…

Website not delivering the results they expected?
Need to generate more leads?
Enhance their visitors experience?
Improve their sales?
Earn more money?

So if this problem pretty much applies to your salon or day spa website then you are NOT alone.

Let me cut right to the chase; I’ve been desiging and developing websites since 1998. My clients often hire me to evaluate their current, underperforming (sometimes home-made) websites.

Over the years, I’ve discovered that most ineffective websites are all guilty of the same basic problems. Unfortunately, most salon owners continue to make these same mistakes over and over again because they just aren’t aware of the crucial rules of successful website design;

to get more traffic
to increase conversions from website visitor to paying client
to make more sales

But here’s the thing… possibly, with a few tweaks, these under-performing websites can be saved. On some occasions they may need a complete re-build before they can become a money making online machine… a website that converts web visitors to cash paying clients of your salon or day spa.

So here’s how YOU can benefit. I’m offering 3 only FREE website critiques to my valued list of clients. I usually charge $397 for a website critique… they take time. But right now, you can have a critique of your website for no cost!

Here’s what you have to do… Go to the link below and complete your details. The first 3 who do so will get a critique of their website for FR*EE.

http://www.salonsuccesswebsite.com/salon-website-critique

I’ll pinpoint strategies on how you can convert your low performing website into a “money making” online automated machine.

You’ll have to respond quickly… I’m only offering 3 website critiques at no cost. If you delay, you’ll miss out.

Go to the link now…

http://www.salonsuccesswebsite.com/salon-website-critique

To Your Salon Success

David Glendinning

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Salon Marketing: You Want The Traffic… Here’s How!

David Glendinning — Fri, 27 Mar 2009 06:29:05 +0000

I spent a bit of time this week checking out quite a few salon websites. I see many salon marketing strategies all designed to get more traffic to their salon or spa websites.

And it got me thinking about that famous Jack Nicholson, Tom Cruise exchange in the movie “A Few Good Men” and how it relates to what I was looking at with salon websites.

You Want The Traffic, You Can’t Handle The Traffic! Not exactly the line from the movie but here’s my point.

Most Salon & Spa Owners think they need more traffic to be successful online. And many are spending far too much on Pay-Per-Click programs that send them to web pages that have no great strategies to convert those visitors to paying clients.

Very few Salon or Spa websites get FREE traffic from the search engines. And the problem that creates is they have to pay for the traffic instead! And the problem of having no “Conversion” strategy is that many are wasting their money.

So what to do about it?

First up… stop any PPC program immediately until you have measured conversions.

Second… when you discover that your conversions are LOUSY, learn more about the type of salon website content you should be using to massively improve your conversions… salon website content that sells!

Third… and maybe one of the most effective salon marketing online strategies you can do, is discover what things will improve your search engine rankings immediately. Because when you get great search engine rankings you will get MORE FREE traffic, MORE clients and MORE profit from your salon or spa website.

And here’s the best part… many of these strategies to get improved search engine rankings can be implemented without changing anything on your salon or spa website.

I’ve just created a new FREE mini-course that you can go to right now called “Salon Success Search Engine Optimization Secrets“. Click on the link below and you’ll go straight to it. You don’t even have to opt-in with your name or email address.

Here it is, just click on the link… Salon Website SEO Secrets

It won’t take you long to read it. And you’ll be far more informed about how to dominate the search engines for your Salon or Spa website.

To Your Salon Success

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Increase Salon Website Traffic – Part 1

David Glendinning — Fri, 13 Feb 2009 06:53:43 +0000

I was doing some research this week on how to get more traffic to your Salon Website. One of the biggest mistakes I’ve found that Salon Owners make is that they go and create their website and then just hope that people find it.

You can easily compare it to your Salon or Day Spa shop front. What do you do, day in and day out, to get people to come into your salon or spa?

It’s likely that you do some advertising, newspaper or yellow pages, maybe even flyers. You would get some “walk-in” traffic, you would get some repeat clients who have re-booked, you might even do some SMS messages, even direct mailouts to your client list.

Now let’s take this ONLINE and list things we might do to get website “traffic” or visitors to your website.

Advertising – we might do some PPC (pay-per-click) and run some ads on ad networks like Google Adwords.
“Walk-in” traffic – that would be people who found you in the search engines. This is FREE traffic (no cost) that results from good search engine rankings based on keywords eg. “beauty salon Armadale”
Direct mailouts – that’s email marketing direct to your email list (check out this great resource for profitable Salon Email Marketing)

So ONLINE Salon Marketing is pretty much the same as OFFLINE Salon Marketing.

So why is that too many Salon & Spa Owners spend very little time and effort marketing their Salon or Spa website?

I know the answer to that! It’s because many Salon Owners do not understand how to market their Salon or Spa. They just don’t know where to start!

That’s why I called this article “Increase Salon Website Traffic – Part 1″. Because there are many parts, different strategies, to getting more traffic to your website.

And let me tell you one of the greatest benefits of salon marketing online. It’s a whole lot cheaper and the results are a whole lot quicker when you do it ONLINE… the right way!

So right now, I’m going to talk a little about PPC (pay-per-click) strategies… in particular Google Adwords.

If I said to you, that you could DOUBLE the TRAFFIC to your salon website in 30 minutes or less… would YOU believe me!

Right at this moment… I bet you don’t!

Remember that I told you I had been doing some research on how to get more traffic to your Salon website. The fact is, I discovered this great resource that explained to me how to use Google Adwords.

Put simply, Google Adwords is a system that allows you to create a Salon Ad, have that ad appear in front of people who are specifically searching for your services, and you pay for the Ad when somebody clicks on it and comes to your website. The amount you pay for the “click thru” can vary from as little as a few cents to a dollar or two.

A word of caution though… make sure your salon website is ready for these people to visit, in that when they come to your website page they discover a reason to contact you. If your website is not ready then your visitor will just click somewhere else and you would have paid money for nothing.

It’s just like having a great receptionist answer the telephone and get the sale. Your website must be ready to make the sale! If you feel like your website needs a makeover then send me an email and we can make a time to discuss your needs.

Here’s what Google Adwords can do for your Salon. It can drive a ton of traffic to your website in a very short space of time. You can create the ad, determine your budget (what you’re prepared to pay) and your ad can be up and running within minutes.

But like anything… you need to have an idea how this stuff works.

The great resource I found is here “How You Can Overcome The Google Adwords Learning Curve”. If you click on that link you can get a FREE 5 Day course delivered direct to your email inbox.

I’d go and grab it NOW… and start getting more TARGETED Traffic to your Salon website.

I’ll be sending out the next part to getting more traffic soon.

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10 Quick Tips for Salon Website Success

David Glendinning — Tue, 30 Dec 2008 15:01:08 +0000

Here’s my “Top 10 Quick Tips for Salon Website Success”!

1. Have a website plan… determine the goals of your website. Could be a simple “business card” website (not recommended) or a “money making” website. That’s one where you attract new prospects, provide great resources and keep them coming back (highly recommended)

2. Keep it fresh… update your content regularly. Don’t let your website go stale. Update at least once a month with fresh, useful content that keeps your prospect interested

3. Capture name and email addresses… Offer a free gift, newsletter or something to get your clients to willingly provide you with their name and email address.

4. Stay in regular contact with your online list… This is all about creating a relationship with your prospects and clients. Make use of auto-responders so that you can automate much of this process. Broadcast latest offers to your list or even tips on hair care, beauty advice, etc. How often? At least monthly, weekly is better, sometimes it could be daily.

5. Communicate with your list as if you’re talking to them at the salon counter or over a coffee. Be personable, avoid “technical speak” and make it about them, not you.

6. Make navigation around your website easy. Think of your website as having multiple entrances. You don’t know which page your prospect will find so make sure they can easily find their way around. Once you get them there, you want them to hang around for a while.

7. You’re in the service business… so make sure you have plenty of testimonials from satisfied clients when you are talking about your services. This adds credibility and “proof” that what you say is true. The best testimonials are those that are specific with plenty of detail, not general like “I really enjoyed it”.

8. Promote your website… make sure you refer to your website in all your advertising and on any promotional material. Also, and this is critical, make sure each page is search engine friendly specific to the service you offer and the location you service.

9. Make sure your website loads fast… Avoid glitzy animations and sounds… make use of graphics but make sure they are optimized for viewing on the internet.

10. Make use of Attention Grabbing Headlines… you have very little time to capture the attention of your website visitor so the first thing they should see is some attention grabbing headline. And it should be based on benefits and not features.

So there you are… my top 10 tips for website success! Fact is, there’s many more but I can just about guarantee that your website does not even have all of the elements listed above.

Want a salon website makeover… then check out this Salon Website Special Report.

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