Salon Marketing Website » salon website

Salon Website Makeover – Amazing Results…

David Glendinning — Mon, 31 Oct 2011 02:30:59 +0000

I’ve said it before and will continue to do so. If you’re in business, any kind of business, particularly in the salon and spa business, you simply cannot compete these days without a website.

I’m not going to lay out the reasons why except to say that if you haven’t yet realized that your clients, and those NEW clients you want to get, SPEND a lot of time ONLINE, have discovered that all types of products and services are at their fingertips.

So if you’ve NOT got a website then you’d WANT to sort that out real quick.

BUT… will any old website DO! And is it going to cost you a fortune to create and maintain?

Well… the answer to both questions is NO! And in this article I’m going to prove it to you!

I’ve seen plenty of salon and spa websites… more than I’d want to think about. I’ve seen the “expensive” glossy looking websites and I’ve seen many that are just a complete waste of time.

So… just any old website WON’T do!

Your salon or spa website doesn’t have to be a work of creative genius, costing “tens of thousands” of dollars but it does have to WORK.

And by that I mean… it has to ATTRACT the visitor to TAKE ACTION! That could be filling out a form with their details or by telephoning your business.

And that means money in your bank account.

So let’s get on with the proof…

Kelly has a hairdressing salon. She’s spent a lot of time creating her website using a “template” web-builder system that costs a few dollars a month to subscribe to.

Here’s a small illustration of what it looked like before. It looked OK and it fulfilled the need to have a website for her business.

She’s been reading my information on this blog for some time. And she started to understand that any old website WON’T do. She came to me, as many do, with the comment;

“it’s not working how it’s supposed to be”.

Now this is a big moment for a business owner. When you actually come to realize that part of your business is NOT working as it should (her website) that you actually take ACTION to sort it out.

Lucky she came to the right place.

She signed up for my Salon Success Website Lean System. For $770 she got me to re-build her website… the RIGHT way!

Here’s another image of what her website looks like now.

It’s not a “glossy, pretty, all bells and whistles” website. It’s been created on a budget.

But it has been built the right way. It’s clean looking, easy to navigate and it does contain some “clever, creative, money making” website strategies that I setup for those clients who work with me.

In fact… I could just about guarantee it out-performs websites that have cost 10 times this amount.

Because it’s a website that works. It’s getting MORE website visitors and they’re doing what was planned… taking ACTION to contact Kelly in her salon.

And that’s not all! Kelly was running a Google Adwords campaign. She’s paying a few dollars per day to run a few Ads on Google to get MORE visitors to her website.

As part of my ongoing service for Kelly, I went a did a few tweaks of this campaign to improve her results.

Here’s what Kelly said of the campaign and website performance;

“We have had 11 new colour clients since thurs last week book for appts an all say the found us on Google! And 2 enquiries for straightening. I think the response so far is great!”

Her website created over $1400 worth of NEW business this past week. And these clients are likely to return every few weeks!

Does YOUR salon or spa website do that for YOU?

So there’s your proof.

NOT just ANY website will do and it doesn’t have to cost a fortune.

So if your website is one of those like Kelly used to have and you’re sick and tired of lousy results then YOU can do something about it

Click Here For A Website That Works

Click on the link above, complete the response form and then I’ll get in contact with you. You could be achieving results just like Kelly within a few short weeks!

It doesn’t have to cost a fortune BUT it does have to be done RIGHT!Related Posts:

Get Your FREE Book Now

"Website ‘Money Making’ Nuggets -
How Million Dollar Salons & Spas Make Money
On The Internet That They Don’t Want You To Know About…"

Download it Now

Salon Marketing – There’s Always A Better Way

David Glendinning — Mon, 11 Apr 2011 09:28:05 +0000

When thinking about your business, how often do you look out for newer and better ways to do things.

I’m hoping you respond that you do it often!

Because the alternative can send you BROKE… real quick.

When it comes to results… and I’m talking results that make your business grow and you wealthier… I always consider what the successful people are doing.

Because if anything, I’d rather follow what the successful people are doing rather than those that are full of advice but actually have had none or very limited success.

I’ve come to the conclusion, and it’s taken quite a few years to do that, that I’d rather “copy” great results than have to try and “think up” something new that may or may not, be successful.

For quite a large part of my business life, I thought I could have great success thinking up new and fresh ideas… and do it all myself.

Thankfully I’ve woken up to the fact that, that sort of idea is just STUPID, usually ending up with lousy results, heaps of worry and many bouts of prolonged procrastination.

So right now I’m focusing on the FAST way to success. I’ve worked out it’s easier and great results are just about guaranteed! Slow hasn’t worked out that well for me.

Here’s what I’ve learnt… the secret to my tiny piece of success!

Work out what others do successfully… then COPY it!

It’s pretty simple… I wish I had of worked it out years ago. Sometimes you can copy exactly… other times you have to think a little and adapt it to your desired outcome.

But mostly you just COPY!

Here’s what I’ve discovered;

When I FOCUS on copying successful strategies, ideas, processes… I get results FAST… with very little worry and heaps less PROCRASTINATION!

Beats the life out of carrying out my business as a deep, orginal thinker!

Anyway… you might be wondering what my point is.

But before I get to that I just wanted to share a little about what’s been happening in my business life.

I’m busy copying successful people. I’m asking what they do and then applying it to me.

Like this;

There are certain things you are very good at… FOCUS on that!
You cannot do everything yourself… DELEGATE someone else to do it
If you’re going to listen to anybody make sure they’ve had success doing it or they have PROOF that it works… TESTIMONIALS
If paying money FAST TRACKS results, then PAY it

One of my most LIMITING beliefs relevant to my business success was thinking too much. It resulted in procrastination and LOST opportunities.

I thought I could learn how to do it myself. Fact was, I was too busy to learn how to do it and more often than not, I never did.

Now I follow the Nike mantra – “Just Do It”.

Now… to my point!

You as a Salon or Day Spa owner could continue to think about how the internet will help your business. You could continue to think that, one day, you will spend time trying to work it all out.

Fact is, the internet can help your business… and YOU will NEVER find the time to work it out.

And in 1 to 3 years time, you could be exactly where you are now… confused, frustrated, still thinking that just one day it might all become clear enough for you to take advantage of it.

I do know how to get your business using the internet effectively… and I can do it for YOU!

I’ve done it for many clients… and I stay up to date with what works and what changes can benefit YOU!

If you want to FAST TRACK your results, then follow the link below; you’ll see some of the business owners who have stopped the procrastination… and if like them you desire success and are prepared to ACT, then there’s a FAST TRACK Action form you can complete if you want to COPY what these and other successful Salons and Day Spas are doing.

Click Here To Take Action Today…

If you’ve got visions of success in your business, then I’ll be talking to you soon.Related Posts:

Get Your FREE Book Now

"Website ‘Money Making’ Nuggets -
How Million Dollar Salons & Spas Make Money
On The Internet That They Don’t Want You To Know About…"

Download it Now

Salon Websites – What Happens When A Salon Owner “Gets It”

David Glendinning — Fri, 28 Jan 2011 04:19:08 +0000

For a few years now I’ve been nagging salon owners on the benefits that a website designed to make you money can have on your salon business. Your salon website should be near the top of the search engines so your prospects can find you and it should be regularly getting you new clients in the door.

But it’s a depressingly common problem that 99% of salon websites out there are just a waste of internet space. They’re old, never updated and have never made a cent for the salon owner. And this is after probably costing a few thousand dollars to create.

The answer is simple… as Robyn Curnow of Beauty on Ryrie has discovered. Her beauty salon day spa in Ringwood Victoria recently had one of my salon website makeovers. Just today, she sent me this email…

Hi David… Just letting you know that the phone is so busy with new customers since you did the website that I can’t fit them in. I need more staff! – Robyn

Here’s what she sent me 3 weeks ago

“Thanks so much David, you have made this long stressful saga of updating a website seem so easy. You cannot believe the stress I experienced with other so called web designers, and it has been over 15 months since I started.

You only took a little over 3 weeks, and how easy it was. I cant wait to learn how to add more info to my website and looking forward to the extra revenue it will be generating for me.

I am no longer embarrassed by my web page nor do I cringe when a customer says I looked on your website today.

I have a good feeling that 2011 will be an amazing year and I now know all my other projects will be conquered just as successfully, now that I have David from Salon Success on my side. Thanks David” – - Robyn Curnow, Beauty On Ryrie, Ringwood Victoria

As you can see… a very happy salon owner, excited that she’s making money from her salon website.

Here’s the big difference in her new website. It’s now a complete “lead generation system” working 7 days a week, 24 hours a day… that attracts prospects, automatically follows up with them (without any input from her) and results in them telephoning the salon wanting to make a booking for a package service.

Her previous website was dead in the water… a waste of internet space and causing Robyn no end of stress and frustration.

Here’s the actual results… within the last month she has attracted 39 prospects into her lead generation system… and around 75% of them have already contacted the Salon to make a booking.

So what would an additional 20 to 30 new clients each and every month mean to your salon business?

And each one of them is spending $75 or more on their first visit.

It’s a lead generation system that has been setup that will continue to attract clients month after month… without ANY effort by Robyn and her staff other than answering the telephone to take a booking.

In a competitive salon business environment, this is the sort of “edge” you want over your competition.

I call it the Salon Success Website system. And it gets real results that for Robyn, started from the day the website went live.

If you want to get similar results to Robyn then go and check out the Salon Success Website System and contact me if you want to take ACTION!Related Posts:

Get Your FREE Book Now

"Website ‘Money Making’ Nuggets -
How Million Dollar Salons & Spas Make Money
On The Internet That They Don’t Want You To Know About…"

Download it Now

Are You Putting Up With Crappy Results?

David Glendinning — Thu, 04 Nov 2010 03:25:20 +0000

Let me ask you. If you paid a few thousand dollars for a service would you accept that it didn’t work?

I know I wouldn’t… and I bet you wouldn’t either, not intentionally anyway.

Especially when you spend the money with the purpose of it producing results… such as bringing in new clients and making you money.

But this is exactly what Salon owners are doing when they pay to create the ordinary, looks like everybody else’s, salon website.

They’re paying for crappy results!

And I see this every day.

Here’s my most recent example. A salon owner contacted me the other day… she asked me not to mention her name due to the embarrassment of what she discovered during our conversation. Let’s just say she operates a beauty salon in New South Wales.

Anyway… she asked me to look over her website, point out some things that she could be doing better… because guess what, she had not gained $1 from this website that had been created for her, 6 months before.

First up, I checked if her website appeared in the search engines – NO it didn’t.

Second, I asked her whether she had gained any clients from her website – NO it hadn’t.

It was right there I stopped, I didn’t have to go any further… and I asked her… “How much did this website cost?”. The answer… $4,000.

I then asked if she was happy about that. Her response… She wasn’t sure!

I was expecting her to be really annoyed, maybe respond by saying “NO, I’m not happy with the results!” And maybe something along the lines of “I wasted my money”, or “I’m going to grab the designer around the neck, shake ‘em up a little, beat ‘em around the ears and get my money back”

But no… her response… “I’m not sure”.

Her response got me thinking. Have Salon Owners been conditioned to think that a website is a “have to have” sort of thing that’s going to cost a few dollars for the purpose of just hanging around in the background, a thing that’s not meant to do all that much.

I’m thinking… are Salon owners completely nuts… you spend that amount of money should you not expect a return on your investment… quickly? How come they don’t understand what a salon website should be doing for them…

attracting new prospects
convert these prospects into paying clients
get these clients coming back to your salon more often
and do it all on “auto-pilot” without you having to spend much time on it

Not much to it really… but to achieve all that your salon website has to be easily found in a search engine… and be the first choice for a visitor who is searching for the service your salon provides.

And when they visit your website, are the visitors “doing” what you want them to do.

Anyway, back to the Salon Owner who contacted me.

There were quite a few things that had been done completely wrong. And it was clear why she had not received any return on her $4000 investment.

She did tell me that she had contacted the person who created the website. This person stated to her that it would take at least 6 months before her website would appear in the search engines.

That statement was a complete load of bollocks!

When done right, a salon website can have a good ranking and presence in the search engines within 1 to 4 weeks.

And that search engine presence will result in new visitors to your website.

Now, to a lot of salon owners out there, that may sound like it’s too hard for you to think about… you’re a busy business owner that leaves website stuff to a website designer.

But that can prove to be a costly mistake! Spend $4,000 and not get $1 back… after 6 months… just like the embarrassed Salon Owner I’ve been talking about.

Here’s what’s possible. Spend some money now on a salon website that works, and recoup 2 to 3 times the investment within 12 months.

It’s possible.

Which would you rather be? The embarrassed salon owner who pays $4,000 for no results, or the smarter salon owner who spends money to make much, much more.

I know which one I’d rather be.

Click on the link below if you’d rather be the smarter salon owner. Make sure you do it before your competition does.

Smart Salon Owners Click HereRelated Posts:

Get Your FREE Book Now

"Website ‘Money Making’ Nuggets -
How Million Dollar Salons & Spas Make Money
On The Internet That They Don’t Want You To Know About…"

Download it Now

Can Your Salon Profit From The Internet Without A Salon Website?

David Glendinning — Thu, 21 Oct 2010 03:09:03 +0000

This is an interesting question. Come to think of it, it’s actually 2 questions…

Can a Salon profit from using the Internet?
Do you need a Salon website to profit from the Internet?

The fact is, there are many Salons out there that haven’t got a website. And I’m sure they’ve spent some time thinking about whether they really need one.

Let’s first look at the benefits of having a Salon website…

it’s a communication tool that delivers the benefits of your salon services.
your website appears in the search engines for a variety of keywords eg. “beauty salon”, “hair stylist”
once you get in the search engines you attract visitor traffic to your website as they search using the keywords
and once you get them to your website you can build a prospect list by capturing their name and email address
you can then market to these prospects to convince them to come into your Salon
And when they come into your Salon, you profit

But what about if you don’t have a Salon website? What can you do on the internet to be able to profit. Here’s my top 3 recommendations…

1. You could setup a Google business listing. List your business within your geographic area which results in your listing appearing in the Google search results. This is FREE to do.

This may result in prospects who search on the internet for your services, telephoning your Salon and maybe making an appointment.

2. You could create a Salon Facebook Fan page . If you spend some time to do this yourself then you could do it at no cost.

You then attract clients and prospects to your Facebook Page, provide regular updates and offers which may get them telephoning your Salon to make an appointment.

3. You could email your list of clients. You could do this using your Salon Sofwtare system or set it up within your own personal email software. You could email special offers which could then get your clients telephoning your Salon. Email Marketing for Salons can prove to
be a very profitable activity.

This is just a few of the activities you could do without the need for a Salon website.

So what’s the best option?

To me, it’s combining all the options above, based around a great functioning website that acts as an effective lead generator for new and existing clients.

But here’s the catch. Your Salon website will only be effective if it functions as a communication and marketing tool… a tool that delivers the benefits of your Salon services to your prospects and clients and automatically follows up prospects to get them into your Salon.

There are many parts to an effective salon website. And if you haven’t downloaded my FREE guide “The Ultimate Salon Website Guide – 5 Strategies To Get MORE Traffic, MORE Clients and MORE Sales From Your Salon Website”, then you should go and do it now.

Many Salon Owners balk at the idea of a website because of the cost. Personally, I think that idea is based on bad judgement, bad advice and is just a load of rubbish.

Let me explain…

Let’s say you do have an effective website that consistently gets you 5 new clients per month. Let’s then say that each of those clients spend $50 each visit (i’ve kept that low for this example), and attend your salon 8 times per year.

That’s 5 x 50 x 8 = $2,000 over the next 12 months.

Then the next month comes and the same thing happens. You gain another $2,000 over the following 12 months.

So for the next 12 months you gain 60 new clients that will spend $24,000 in your Salon in a 12 month period.

All from an effective website. That you pay for once that continues to put money in your bank account.

How much would you pay for that?

I certainly wouldn’t be too concerned over a few thousand dollars. BUT, and this is a big BUT… be sure that the website system you purchase has been proven to work. My Salon Success Website System has proven to be a profitable lead generation system for each Salon Owner that has invested in it.

Many Salon Owners make their website creation decision based on price. This is a costly mistake… because to fix it will cost you again!Related Posts:

Get Your FREE Book Now

"Website ‘Money Making’ Nuggets -
How Million Dollar Salons & Spas Make Money
On The Internet That They Don’t Want You To Know About…"

Download it Now

A Salon Website That Works

David Glendinning — Wed, 04 Nov 2009 02:10:03 +0000

I love it when a Salon Owner finally gets it! That their Salon Website should do a whole lot more than just look good… that it should actually be getting them MORE Clients and making them MORE Money.

And there’s never been a better example of this than Nicole Larsen of Beauty Necessities Laser and Beauty Salon in Doncaster, Melbourne Victoria. Nicole recently took advantage of a special offer I made to create her a Salon Success Website. And now she’s realized the awesome power that an automated online marketing system can do for her Salon business.

Here’s just some of the results she’s achieved within the past few weeks;

listed on the 1st page of Google for her main keyword search term
listed on the 1st page of Google for many of her Beauty Salon services keyword search terms
over 40 opt-ins to her online client list from just 1 email to her client list
a fast growing Facebook Fan Page with clients joining up each and every day
a “set-and-forget” automated email follow up system that is bringing new and previous clients back into the Salon

She’s got more than just a website! She’s now got a powerful automated online marketing system that is dominating the search engines, getting more website traffic, bringing in new clients and follows up her prospects to convert them to paying clients.

And it’s working for her 24 hours per day, 7 days a week… public holidays included!

And this is just the start. Nicole’s website is less than 2 months old and already it’s making money for her business. By building an online list of prospects and clients she has the ability to continue to market her products and services to them through the use of cheap, effective email marketing. And she’s also extended this to Facebook. By building a Fan base to her Facebook Business Page she can now communicate regularly to her Fans. She can now promote her Salon, her services and keep her Fans up to date with what’s happening in her Salon. Facebook is a powerful media, one which I’ll be talking more about very soon in future articles.

Imagine this… you arrive at your Salon at the beginning of the week. You check out the appointment book and see that it’s going to be a very quiet week… not many bookings at all. You start to stress a little, you’ve got bills to pay, staff wages, rent… where’s the money going to come from this week?

What’s your solution? Can you quickly put together a great offer and email it out to your online client list and get them to take ACTION? Can it get your phone to ring with clients wanting to book in to take up the special offer… and put money into your cash register so that you can pay the bills this week?

Nicole’s one Salon Owner that finally worked it out… how to get the Internet and her Salon Website working for her. She’s now joined that very small group of Salon Owners who understands HOW to use the Internet to effectively grow her business. And Nicole now has the power to immediately contact her online list and bring in business… leaving her competition for dead.

This is what a Salon Success Website could do for you. Create a website and an online marketing system that gets results… sometimes instantly… when you need to!

Is this system Nicole now has in place something you want for your Salon? If you’re ready to take the same ACTION Nicole did then check out this great offer. Just click on the following link to read more

Click Here – A Salon Success Website Solution Special Offer

You’ll read how you can take advantage of a great special offer to create your OWN automated online marketing system. But you do need to be quick about it because it’s limited to just a few and it’s only available for the next 6 days…
Related Posts:

Get Your FREE Book Now

"Website ‘Money Making’ Nuggets -
How Million Dollar Salons & Spas Make Money
On The Internet That They Don’t Want You To Know About…"

Download it Now

Day Spa Blogging Ranks Number 1 In Google

David Glendinning — Fri, 31 Jul 2009 03:36:45 +0000

With the sort of results that this Day Spa in Perth has achieved with blogging you’d be mad not to check out how your day spa or salon could benefit in the same way.

This Day Spa has only been blogging for a short time… just 2 months. It’s a great salon marketing strategy, and if you’re serious about your business succeeding online then you should watch the video below.

So what’s been the result so far. Well, the short video below shows you the search engine rankings that have been achieved for various keywords related to the services offered by this Day Spa.

And this Day Spa in Perth is starting to dominate the search engines with many number 1 rankings for these keywords. Get great search engine rankings and you’ll end up with MORE FREE traffic, MORE Clients and MORE Sales.

The fact is, if you want more traffic to your day spa or salon website then you need great search engine rankings… if you don’t have that then you’re going to have to pay for it with Pay Per Click programs like Google Adwords.

To get these results, you need a great blogging strategy. Many businesses try and fail… so you need the right strategy from the very beginning. If you want more information on what blogging strategies you need for your business then go to my Contact Form and send me an email.

Watch the video now… and give me your feedback by leaving your comments below.

Related Posts:

Get Your FREE Book Now

"Website ‘Money Making’ Nuggets -
How Million Dollar Salons & Spas Make Money
On The Internet That They Don’t Want You To Know About…"

Download it Now

Salon Website Critique – Get Your Website Reviewed, for FREE

David Glendinning — Mon, 06 Apr 2009 05:38:40 +0000

If you are looking for a sure-fire way to improve your salon or day spa website performance, then this may be the most important post you’ve ever read…

As an online marketer and business consultant to the Salon and Day Spa industry, I get to see many salon websites. The feedback I get from salon and day spa owners in regards to their websites is pretty much the same…

Website not delivering the results they expected?
Need to generate more leads?
Enhance their visitors experience?
Improve their sales?
Earn more money?

So if this problem pretty much applies to your salon or day spa website then you are NOT alone.

Let me cut right to the chase; I’ve been desiging and developing websites since 1998. My clients often hire me to evaluate their current, underperforming (sometimes home-made) websites.

Over the years, I’ve discovered that most ineffective websites are all guilty of the same basic problems. Unfortunately, most salon owners continue to make these same mistakes over and over again because they just aren’t aware of the crucial rules of successful website design;

to get more traffic
to increase conversions from website visitor to paying client
to make more sales

But here’s the thing… possibly, with a few tweaks, these under-performing websites can be saved. On some occasions they may need a complete re-build before they can become a money making online machine… a website that converts web visitors to cash paying clients of your salon or day spa.

So here’s how YOU can benefit. I’m offering 3 only FREE website critiques to my valued list of clients. I usually charge $397 for a website critique… they take time. But right now, you can have a critique of your website for no cost!

Here’s what you have to do… Go to the link below and complete your details. The first 3 who do so will get a critique of their website for FR*EE.

http://www.salonsuccesswebsite.com/salon-website-critique

I’ll pinpoint strategies on how you can convert your low performing website into a “money making” online automated machine.

You’ll have to respond quickly… I’m only offering 3 website critiques at no cost. If you delay, you’ll miss out.

Go to the link now…

http://www.salonsuccesswebsite.com/salon-website-critique

To Your Salon Success

David Glendinning
Related Posts:

Get Your FREE Book Now

"Website ‘Money Making’ Nuggets -
How Million Dollar Salons & Spas Make Money
On The Internet That They Don’t Want You To Know About…"

Download it Now

Salon Marketing: You Want The Traffic… Here’s How!

David Glendinning — Fri, 27 Mar 2009 06:29:05 +0000

I spent a bit of time this week checking out quite a few salon websites. I see many salon marketing strategies all designed to get more traffic to their salon or spa websites.

And it got me thinking about that famous Jack Nicholson, Tom Cruise exchange in the movie “A Few Good Men” and how it relates to what I was looking at with salon websites.

You Want The Traffic, You Can’t Handle The Traffic! Not exactly the line from the movie but here’s my point.

Most Salon & Spa Owners think they need more traffic to be successful online. And many are spending far too much on Pay-Per-Click programs that send them to web pages that have no great strategies to convert those visitors to paying clients.

Very few Salon or Spa websites get FREE traffic from the search engines. And the problem that creates is they have to pay for the traffic instead! And the problem of having no “Conversion” strategy is that many are wasting their money.

So what to do about it?

First up… stop any PPC program immediately until you have measured conversions.

Second… when you discover that your conversions are LOUSY, learn more about the type of salon website content you should be using to massively improve your conversions… salon website content that sells!

Third… and maybe one of the most effective salon marketing online strategies you can do, is discover what things will improve your search engine rankings immediately. Because when you get great search engine rankings you will get MORE FREE traffic, MORE clients and MORE profit from your salon or spa website.

And here’s the best part… many of these strategies to get improved search engine rankings can be implemented without changing anything on your salon or spa website.

I’ve just created a new FREE mini-course that you can go to right now called “Salon Success Search Engine Optimization Secrets“. Click on the link below and you’ll go straight to it. You don’t even have to opt-in with your name or email address.

Here it is, just click on the link… Salon Website SEO Secrets

It won’t take you long to read it. And you’ll be far more informed about how to dominate the search engines for your Salon or Spa website.

To Your Salon Success
Related Posts:

Get Your FREE Book Now

"Website ‘Money Making’ Nuggets -
How Million Dollar Salons & Spas Make Money
On The Internet That They Don’t Want You To Know About…"

Download it Now

Increase Salon Website Traffic – Part 1

David Glendinning — Fri, 13 Feb 2009 06:53:43 +0000

I was doing some research this week on how to get more traffic to your Salon Website. One of the biggest mistakes I’ve found that Salon Owners make is that they go and create their website and then just hope that people find it.

You can easily compare it to your Salon or Day Spa shop front. What do you do, day in and day out, to get people to come into your salon or spa?

It’s likely that you do some advertising, newspaper or yellow pages, maybe even flyers. You would get some “walk-in” traffic, you would get some repeat clients who have re-booked, you might even do some SMS messages, even direct mailouts to your client list.

Now let’s take this ONLINE and list things we might do to get website “traffic” or visitors to your website.

Advertising – we might do some PPC (pay-per-click) and run some ads on ad networks like Google Adwords.
“Walk-in” traffic – that would be people who found you in the search engines. This is FREE traffic (no cost) that results from good search engine rankings based on keywords eg. “beauty salon Armadale”
Direct mailouts – that’s email marketing direct to your email list (check out this great resource for profitable Salon Email Marketing)

So ONLINE Salon Marketing is pretty much the same as OFFLINE Salon Marketing.

So why is that too many Salon & Spa Owners spend very little time and effort marketing their Salon or Spa website?

I know the answer to that! It’s because many Salon Owners do not understand how to market their Salon or Spa. They just don’t know where to start!

That’s why I called this article “Increase Salon Website Traffic – Part 1″. Because there are many parts, different strategies, to getting more traffic to your website.

And let me tell you one of the greatest benefits of salon marketing online. It’s a whole lot cheaper and the results are a whole lot quicker when you do it ONLINE… the right way!

So right now, I’m going to talk a little about PPC (pay-per-click) strategies… in particular Google Adwords.

If I said to you, that you could DOUBLE the TRAFFIC to your salon website in 30 minutes or less… would YOU believe me!

Right at this moment… I bet you don’t!

Remember that I told you I had been doing some research on how to get more traffic to your Salon website. The fact is, I discovered this great resource that explained to me how to use Google Adwords.

Put simply, Google Adwords is a system that allows you to create a Salon Ad, have that ad appear in front of people who are specifically searching for your services, and you pay for the Ad when somebody clicks on it and comes to your website. The amount you pay for the “click thru” can vary from as little as a few cents to a dollar or two.

A word of caution though… make sure your salon website is ready for these people to visit, in that when they come to your website page they discover a reason to contact you. If your website is not ready then your visitor will just click somewhere else and you would have paid money for nothing.

It’s just like having a great receptionist answer the telephone and get the sale. Your website must be ready to make the sale! If you feel like your website needs a makeover then send me an email and we can make a time to discuss your needs.

Here’s what Google Adwords can do for your Salon. It can drive a ton of traffic to your website in a very short space of time. You can create the ad, determine your budget (what you’re prepared to pay) and your ad can be up and running within minutes.

But like anything… you need to have an idea how this stuff works.

The great resource I found is here “How You Can Overcome The Google Adwords Learning Curve”. If you click on that link you can get a FREE 5 Day course delivered direct to your email inbox.

I’d go and grab it NOW… and start getting more TARGETED Traffic to your Salon website.

I’ll be sending out the next part to getting more traffic soon.
Related Posts:

Get Your FREE Book Now

"Website ‘Money Making’ Nuggets -
How Million Dollar Salons & Spas Make Money
On The Internet That They Don’t Want You To Know About…"

Download it Now