Not all of them are succeeding. Many are paying more money for the clicks than sales being made when they visit your salon website. Many are failing because they’re trying to do it by themselves without the proper level of knowledge or understanding how the Google Adwords system works.

Now you don’t have to do this all by yourself!

Today I want to tell you about a FREE tool that you can download right now that will massively help you in your salon marketing with Google Adwords.

How does this Google Adwords tool work?  It automatically seeks out high quality sites than run Google Adwords, on the exact topics that you’re looking for.  It then tells you the traffic that these sites get and gives you a list that you then enter into your google adwords campaign to be able to start advertising on those targeted sites for a fraction of what the search network costs.

Those of you who do salon marketing with Google Adwords may know that you can run your ad campaigns either on the “search” network or the “content” network. Understanding how both these networks function can considerable reduce your “costs per click” (CPCs).

This is not a black hat tool.  It simply automates what would take you hours and hours and hours – if you could do it at all.  Simply input your keywords into the software, and get dozens, if not hundreds, of targeted sites that will help you make money faster.

Best of all… you can get it now for FREE! It’s called “Adwords Digger”

Now, there are other products and software that claim to be able to do this… and, some might actually be able to do it… for a price.  That’s right, all of “Adwords Digger” competitors expect you to pay for their product when you can get this tool for FREE.

What?  You want me to repeat that last part?  I said FREE.  And I do mean free.  100% absolutely, completely free.  No purchase required.  No mail-in rebates. (Am I obsessing about this point?  Perhaps.  Buy that’s because it’s FREE!!) And not free*, either.  No fine-print asterisk that taketh away.  It’s not a demo, or a free trial.  When you go to Adwords Digger and download it, you get the complete full version.

Download it NOW by clicking here.

Adwords Digger is one of a suite of tools from the PPCKahuna membership program that they have decided to make public.  It only takes about 10 minutes to download, and you’ll get lower CPCs and a higher conversion rate on your salon marketing Adwords campaigns.

What else could you want?  Oh, you want to know how it works?  Fine. Once you select your keywords, and select how many results to check, Adwords Digger then gets the results, visits each site, and checks the site’s traffic stats. When that step is complete, it ranks the sites for you, and you just select the URLs that you want to use and save it as a text file.  Copy and paste that text file into your Adwords placement targeting list and voila! your salon marketing Adwords campaign will start running on those targeted sites.

And have I mentioned that it’s free (I may have, at some point.)  So really, what do you have to lose?

I’m going to be talking a lot more about PPC programs in future articles. Stay tuned.

Related Posts:

• Increase Salon Website Traffic – Part 1
• Day Spa Blogging Ranks Number 1 In Google
• Blogging For Salons – An Essential Tool
• Salon Marketing Mothers Day Promotion
• Facebook for Salons – Using The Power Of Facebook in Your Salon Marketing

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I’ve mentioned this before. Very few… and I mean very few, salon owners even think about marketing their salon websites. This is what I call the “Create and Forget” syndrome. They simply CREATE their salon website, get it looking all pretty so that they can show their friends and tickle their EGO… and they FORGET about it.

It’s one of the biggest mistakes Salon Owners make. They rarely add any content, rarely change anything. But perhaps a bigger and more costly mistake is not doing anything about it! I’ve been telling you how  the “million dollar” salons use their website to continually bring in more and more profits and still the EGO driven salon owners do nothing about it.

Maybe I seem a little harsh but I’m telling you what I’m seeing! Anyway… let’s get on with the strategies.

Here’s My top 5, Salon Marketing Strategies For Your Website

The goal is to get more visitors to your website… and once they come, to get them to take the action you want them to take. I’ve spoken about that in other salon marketing articles… you want them to give you their name and email address so that you can continue to market to them in the future.

1. Consider your salon marketing “keywords”

Have you ever noticed the Title bar in your browser when you visit a website?

It should include the number 1 keyword that you want to appear in the search engines as. So if you do “Laser Skin Therapy” and you’re based in the location of “Emerald”, then that’s what it should say. Go and check that keyword in Google… it has number 1 ranking.

Too many salon websites don’t do that. Many have the name of the Salon or some other obscure title. If someone doesn’t know you and they try and search for you it won’t matter what your Salon name is. They will look for the service they are after.

Here’s the next thing. If you have many pages on your website, they should all be relevant to a different keyword. Again, many salon websites have the same Title throughout their website… a big mistake for search engine presence.

2. Add great Content

This is another search engine strategy, but it is also a “positioning” strategy. You should position yourself as an authority on what you do. If someone comes to your website they want good, relevant content. If you’re a beauty salon, then a great salon marketing strategy is to provide information to the web visitor that they will value. A very effective way to do this is through the technique of blogging

3. Promote your website using traditional media

Do you include your website URL on all your stationery, cards, communication to your clients. If you place ads in the local media, include your website address. You could even send them direct to a specific website page that relates to the ad and offer you are promoting. It’s been proven that some people prefer to go direct to a web page than make telephone contact with a business. By promoting your website address you benefit on both counts.

4. Use email marketing

I’ve discussed this salon marketing strategy in different articles on this website. It’s easy to email your client list and refer them to a website page. It gets them back to the website, puts them in front of your offer which if good, will get you sales. The other benefit is that salon email marketing is cheap, quick and can be very effective.

5. Promote your website in online forums and blogs

There are many online forums and blogs (just like this one) related to your industry. Find some that have serious (not spammy) discussion on your subject. Don’t be overly “aggressive” in plugging your website, be helpful, offer responses and let your “signature” at the end of your post do the marketing for you.

The other benefit of this is that your signature could provide you with inbound links to your website thus improving your web “visibility” and your search engine placement.

That’s it… 5 of my top salon marketing strategies for your website. Would love to hear your opinions, so leave your comments below.

Related Posts:

• Salon Internet Marketing – Adding Content
• Salon Marketing: You Want The Traffic… Here’s How!
• Why You Need To Start Blogging for Increased Salon Profits
• Day Spa Blogging Ranks Number 1 In Google
• Salon Blogging 101

Get Your FREE Book Now

"Website ‘Money Making’ Nuggets -
How Million Dollar Salons & Spas Make Money
On The Internet That They Don’t Want You To Know About…"

Download it Now