Salon Marketing Website » search engine rankings

Salon Google Places – The Results Are In

David Glendinning — Thu, 07 Apr 2011 01:12:07 +0000

Over the past 2 months I’ve been writing about the benefit of Google Places for Salons & Day Spas.

If you don’t know, Google Places is a feature provided by Google to list your business details for prospective and existing clients to view on the internet. It includes your address, telephone number, business hours, the types of services and other details.

You will most likely already have a Google Places listing for your business. You just have to go and claim ownership of it and update it.

If you haven’t downloaded my FREE guide on how to set up your Google Places listing you can get it from this link

Salon Google Places – The Ultimate Guide To Google Domination

Here’s the best part. When your business listing is setup correctly you can drastically improve your Google rankings based on your category and geographic area. Your Google ranking is your positioning in the Google search engine.

Here’s what I mean. Let’s say you’re a beauty salon located in the town of Queanbeyan in New South Wales. You’d go to the Google search engine and serach for “beauty salon Queanbeyan NSW“.

The results that show are the TOP 7 listings and they will appear on a map. Let’s hope your salon or day spa is one of them!

To get in these TOP 7 results is all about optimizing your business listing for the search engines.

Let’s face it, more and more people are using the internet or their mobile phone to search for services… whether you be a beauty salon, hair salon, restaurant, mechanic or whatever.

It makes perfect sense to have your business listed for your prospective clients to find YOU!

It’s about getting your business online.

In the past people used the Yellow Pages to find you. You paid an absolute fortune to show your business ahead of your competition; that was in the past… it’s not what’s happening TODAY!

And I say again… today, your prospective clients are using the internet or their mobile telephone to find you. In fact, I can’t remember when I last used the Yellow Pages to find any product or service. But I use the internet every day to find stuff.

Here’s another FACT! The higher ranked your business is in the Google search engine, the greater response you are going to get.

So it’s fair to say if you’re ranked #1, you will get more response than if you were ranked #2 or lower.

So the objective is to get #1. That could be a little difficult especially if every Salon or Day Spa owner in your LOCAL area understands how to use and setup Google Places.

The good news is… not many Salon or Day Spa owners know much about this. Many tend to ignore internet related stuff… it’s likely they find it too hard.

But the smart Salon & Day Spa Owners are jumping on it quick. They realise that the internet is the biggest opportunity today to create cheap lead generation systems… that gets MORE clients coming in your door and puts MORE money in your bank account.

So you choose what you want to do!

Let me show you what can happen. Deborah, owner of Elements Face and Body in Queanbeyan NSW came to me and explained that she was confused and frustrated with this internet stuff. She’d had a website for years but it was nowhere to be found in the search engines.

Here’s what I did.

We went and tweaked her Google Place listing and made a small change to her existing website.

And the RESULT… she now ranks #1 for her LOCAL area in the Google search engine. Here’s proof…

Her business is now visible on the internet… her clients can find her and it’s highly likely her business will be the FIRST choice for any prospective NEW clients who go looking for her services.

Do you want similar results?

All you need to do is click on the link below, complete your details and then I’ll get in touch with you to see what can be done for your business.

Click Here To Apply Now

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Salon Google Places – A Must Have Tool for 2011.

David Glendinning — Fri, 25 Feb 2011 05:39:09 +0000

I’ve just written a brand new guide for Salon and Day Spa owners. It’s called “Salon Owners Guide To Google Domination”

It explains, step by step, how you can use and setup a Google Places listing for your Salon or Day Spa business.

If you don’t know what Google Places is, it’s a fantastic tool to get your business listed on the front page of Google for your LOCAL search results. If you follow the guide, you could even achieve the coveted #1 position in Google.

And if you can do that then I guarantee that your business will benefit from increased enquiries and new clients!

Best part is… Google Places is FREE to setup yourself! The guide will assist you on how to do it correctly.

You can grab your FREE copy of the guide from the following link.

Salon Google Places – The Ultimate Guide To Google Domination

Now Google Places is not just for internet searches.

It also makes your business MOBILE ready. Google Places allows people using SMARTPHONES, such as an iPhone, to quickly locate your salon or day spa business.

If you’ve got one of those phones, then go and search Google for “beauty salon”, “hair salon”, “day spa” or whatever applies to your business.

It instantly returns Google Places business results for whatever geographic area you’re currently in.

Right now you might be think “so what”!

I’m not here to convince you, I’m simply telling you that it’s a valuable tool for YOUR business.

I know many Salon and Day Spa owners who have setup their Google Places listing, got to the TOP of Google search listings and are now rejoicing in the extra exposure and patronage of new clients.

If you want your business to be found on the Internet, then this is how to do it.

Businesses pays a fortune for improved search engine rankings. Here’s how YOU can do it for FREE!

Get your copy now from this link

Salon Google Places – The Ultimate Guide To Google DominationRelated Posts:

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Salon Websites – What Happens When A Salon Owner “Gets It”

David Glendinning — Fri, 28 Jan 2011 04:19:08 +0000

For a few years now I’ve been nagging salon owners on the benefits that a website designed to make you money can have on your salon business. Your salon website should be near the top of the search engines so your prospects can find you and it should be regularly getting you new clients in the door.

But it’s a depressingly common problem that 99% of salon websites out there are just a waste of internet space. They’re old, never updated and have never made a cent for the salon owner. And this is after probably costing a few thousand dollars to create.

The answer is simple… as Robyn Curnow of Beauty on Ryrie has discovered. Her beauty salon day spa in Ringwood Victoria recently had one of my salon website makeovers. Just today, she sent me this email…

Hi David… Just letting you know that the phone is so busy with new customers since you did the website that I can’t fit them in. I need more staff! – Robyn

Here’s what she sent me 3 weeks ago

“Thanks so much David, you have made this long stressful saga of updating a website seem so easy. You cannot believe the stress I experienced with other so called web designers, and it has been over 15 months since I started.

You only took a little over 3 weeks, and how easy it was. I cant wait to learn how to add more info to my website and looking forward to the extra revenue it will be generating for me.

I am no longer embarrassed by my web page nor do I cringe when a customer says I looked on your website today.

I have a good feeling that 2011 will be an amazing year and I now know all my other projects will be conquered just as successfully, now that I have David from Salon Success on my side. Thanks David” – - Robyn Curnow, Beauty On Ryrie, Ringwood Victoria

As you can see… a very happy salon owner, excited that she’s making money from her salon website.

Here’s the big difference in her new website. It’s now a complete “lead generation system” working 7 days a week, 24 hours a day… that attracts prospects, automatically follows up with them (without any input from her) and results in them telephoning the salon wanting to make a booking for a package service.

Her previous website was dead in the water… a waste of internet space and causing Robyn no end of stress and frustration.

Here’s the actual results… within the last month she has attracted 39 prospects into her lead generation system… and around 75% of them have already contacted the Salon to make a booking.

So what would an additional 20 to 30 new clients each and every month mean to your salon business?

And each one of them is spending $75 or more on their first visit.

It’s a lead generation system that has been setup that will continue to attract clients month after month… without ANY effort by Robyn and her staff other than answering the telephone to take a booking.

In a competitive salon business environment, this is the sort of “edge” you want over your competition.

I call it the Salon Success Website system. And it gets real results that for Robyn, started from the day the website went live.

If you want to get similar results to Robyn then go and check out the Salon Success Website System and contact me if you want to take ACTION!Related Posts:

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Salon Website Traffic – Get More Traffic To Your Salon Website

David Glendinning — Thu, 05 Nov 2009 03:53:53 +0000

Here’s a short video that shows you how you can get MORE traffic to your salon website.

Yesterdays post “A Salon Website That Works” created a fair amount of questions from Salon Owners wanting to know exactly what they have to do to improve traffic to their own salon websites.

One of the best strategies is to improve your rankings in the search engines. Get on the first page of Google, you’ll get more traffic! It’s a simple strategy, but one that Salon Owners don’t quite understand… and many get it horribly wrong!

So here’s a short video that shows you exactly how it was done for Nicole Larsen of Beauty Necessities Laser and Beauty Salon in Doncaster, Victoria. As I mentioned in yesterday’s post, Nicole took up the offer for a Salon Success Website solution and the results so far have been outstanding.

Just press the PLAY button to discover a simple strategy to improve your search engine rankings and get MORE traffic to your Salon website.

Feel free to leave your comments below.
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Salon Marketing: You Want The Traffic… Here’s How!

David Glendinning — Fri, 27 Mar 2009 06:29:05 +0000

I spent a bit of time this week checking out quite a few salon websites. I see many salon marketing strategies all designed to get more traffic to their salon or spa websites.

And it got me thinking about that famous Jack Nicholson, Tom Cruise exchange in the movie “A Few Good Men” and how it relates to what I was looking at with salon websites.

You Want The Traffic, You Can’t Handle The Traffic! Not exactly the line from the movie but here’s my point.

Most Salon & Spa Owners think they need more traffic to be successful online. And many are spending far too much on Pay-Per-Click programs that send them to web pages that have no great strategies to convert those visitors to paying clients.

Very few Salon or Spa websites get FREE traffic from the search engines. And the problem that creates is they have to pay for the traffic instead! And the problem of having no “Conversion” strategy is that many are wasting their money.

So what to do about it?

First up… stop any PPC program immediately until you have measured conversions.

Second… when you discover that your conversions are LOUSY, learn more about the type of salon website content you should be using to massively improve your conversions… salon website content that sells!

Third… and maybe one of the most effective salon marketing online strategies you can do, is discover what things will improve your search engine rankings immediately. Because when you get great search engine rankings you will get MORE FREE traffic, MORE clients and MORE profit from your salon or spa website.

And here’s the best part… many of these strategies to get improved search engine rankings can be implemented without changing anything on your salon or spa website.

I’ve just created a new FREE mini-course that you can go to right now called “Salon Success Search Engine Optimization Secrets“. Click on the link below and you’ll go straight to it. You don’t even have to opt-in with your name or email address.

Here it is, just click on the link… Salon Website SEO Secrets

It won’t take you long to read it. And you’ll be far more informed about how to dominate the search engines for your Salon or Spa website.

To Your Salon Success
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Increase Salon Website Traffic – Part 1

David Glendinning — Fri, 13 Feb 2009 06:53:43 +0000

I was doing some research this week on how to get more traffic to your Salon Website. One of the biggest mistakes I’ve found that Salon Owners make is that they go and create their website and then just hope that people find it.

You can easily compare it to your Salon or Day Spa shop front. What do you do, day in and day out, to get people to come into your salon or spa?

It’s likely that you do some advertising, newspaper or yellow pages, maybe even flyers. You would get some “walk-in” traffic, you would get some repeat clients who have re-booked, you might even do some SMS messages, even direct mailouts to your client list.

Now let’s take this ONLINE and list things we might do to get website “traffic” or visitors to your website.

Advertising – we might do some PPC (pay-per-click) and run some ads on ad networks like Google Adwords.
“Walk-in” traffic – that would be people who found you in the search engines. This is FREE traffic (no cost) that results from good search engine rankings based on keywords eg. “beauty salon Armadale”
Direct mailouts – that’s email marketing direct to your email list (check out this great resource for profitable Salon Email Marketing)

So ONLINE Salon Marketing is pretty much the same as OFFLINE Salon Marketing.

So why is that too many Salon & Spa Owners spend very little time and effort marketing their Salon or Spa website?

I know the answer to that! It’s because many Salon Owners do not understand how to market their Salon or Spa. They just don’t know where to start!

That’s why I called this article “Increase Salon Website Traffic – Part 1″. Because there are many parts, different strategies, to getting more traffic to your website.

And let me tell you one of the greatest benefits of salon marketing online. It’s a whole lot cheaper and the results are a whole lot quicker when you do it ONLINE… the right way!

So right now, I’m going to talk a little about PPC (pay-per-click) strategies… in particular Google Adwords.

If I said to you, that you could DOUBLE the TRAFFIC to your salon website in 30 minutes or less… would YOU believe me!

Right at this moment… I bet you don’t!

Remember that I told you I had been doing some research on how to get more traffic to your Salon website. The fact is, I discovered this great resource that explained to me how to use Google Adwords.

Put simply, Google Adwords is a system that allows you to create a Salon Ad, have that ad appear in front of people who are specifically searching for your services, and you pay for the Ad when somebody clicks on it and comes to your website. The amount you pay for the “click thru” can vary from as little as a few cents to a dollar or two.

A word of caution though… make sure your salon website is ready for these people to visit, in that when they come to your website page they discover a reason to contact you. If your website is not ready then your visitor will just click somewhere else and you would have paid money for nothing.

It’s just like having a great receptionist answer the telephone and get the sale. Your website must be ready to make the sale! If you feel like your website needs a makeover then send me an email and we can make a time to discuss your needs.

Here’s what Google Adwords can do for your Salon. It can drive a ton of traffic to your website in a very short space of time. You can create the ad, determine your budget (what you’re prepared to pay) and your ad can be up and running within minutes.

But like anything… you need to have an idea how this stuff works.

The great resource I found is here “How You Can Overcome The Google Adwords Learning Curve”. If you click on that link you can get a FREE 5 Day course delivered direct to your email inbox.

I’d go and grab it NOW… and start getting more TARGETED Traffic to your Salon website.

I’ll be sending out the next part to getting more traffic soon.
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