Is Your Salon Lost On The Web?

David Glendinning — Tue, 23 Nov 2010 02:03:44 +0000

Fact: 4 out of 5 Australians research products online.

Will they find your Salon or Spa business?

Love it or hate it, you need to stay on top of the expanding digital economy if you want a successful business.

I recently read an article that was discussing the role the internet in our daily lives. You can read it here…

It had some really interesting statistics (though they are relevant to Australia, it’s likely to be the same in similar economies):

Of the nearly 2 million small businesses who make up a staggering 96% of all businesses, 39% do not have a website.
4 out of 5 Australians research products online
45% of Australian internet users publish their opinions about products, services and brands and a staggering 86% read other consumers opinions online.

As more people get online, users needs, behaviours and expectations evolve. This represents a huge missed opportunity for finding new customers for businesses who don’t participate in this expanding digital economy.

Salon and Spa businesses used to rely on the Yellow Pages and word of mouth to find new customers and to establish their reputation. Yet today’s word of mouth is transmitted as often through Facebook or Twitter, as it is over a cup of tea. Today’s users find businesses as often on Google Maps from a mobile telephone as from a street directory.

As a Salon or Spa owner, you need to pay attention to what your prospects and clients are doing. To be a successful business you need to participate in this changing digital age.

It can be confusing, it can be frustrating.

Go and check out the Salon Success LEAN Website Solution

To your Salon SuccessRelated Posts:

Get Your FREE Book Now

"Website ‘Money Making’ Nuggets -
How Million Dollar Salons & Spas Make Money
On The Internet That They Don’t Want You To Know About…"

Download it Now

What’s All This Fuss About Twitter?

David Glendinning — Tue, 30 Dec 2008 04:29:58 +0000

Today I decided to work out how to use this thing called Twitter. There are a number of marketers that I follow through receiving their emails or meeting up with them at various times, and I’ve been noticing that they all have been jumping on this thing called Twitter.

And I’ve been thinking how this Twitter thing can help out in business and how for it not to be a major distraction.

And up to now I’ve been ignoring it!

But just the other day I got this email from Mike Filsaime… he’s a very successful Internet Marketer… someone I’ve been following for some time. You can read what he had to say here

http://www.mikefilsaime.com/blog4/?p=280

After reading that, I’m even more convinced that Twitter is going to be an essential tool for business.

So here’s what I did after reading that…

I went and joined up to twitter at http://twitter.com
I went and found some Twitter people to follow (you can follow me at http://twitter.com/dglendinning)
I downloaded the Twhirl application to my computer desktop
I then went into my Facebook (join my Facebook friends list by clicking here) and set it up to feed in my Twitter posts (if you have Facebook, just enter Twitter into the search bar and load the Twitter app)
I then installed the WordPress plugin “Twitter Tools” into this website so that my Twitter feed shows up in the sidebar under “Last 7 Twitter Posts”
Then I made my first Tweet (that’s a Twitter post)
Then I patted myself on the back for such a major accomplishment!

Did it take me long to work out how to do all that… maybe 2 hours!

Now… as a Salon Owner… what has this got to do with you!

Well, if your business is on the Internet it has a lot to do with you. It’s a very advanced method in communicating with your clients… without having to send an email, an SMS or hoping they find your website.

I did a quick search on Facebook for groups associated with Salons. There I found a Salon… just like yours… that had over 1,000 Facebook members. Imagine if you could talk to them at any time of the day right from your desktop.

What a “Tweet” that would be!

That’s what Social Marketing Web 2.0 style is all about. And if you had a Salon Success Website solution you could easily integrate that into your website.

Go and get Twitter… and at the very least follow me through Twitter.

http://twitter.com/dglendinning
Related Posts:

Get Your FREE Book Now

"Website ‘Money Making’ Nuggets -
How Million Dollar Salons & Spas Make Money
On The Internet That They Don’t Want You To Know About…"

Download it Now

Salon Marketing Website » twitter

Is Your Salon Lost On The Web?

What’s All This Fuss About Twitter?